Remember when we reported yesterday that UK boy band Union J would be promoting Pokémon X & Y? It turns out that the act — which rose to fame on TV talent show The X Factor — is changing its name to "Union XY" to celebrate the launch of the highly-anticipated title.

The news was confirmed during a press conference which took place in London today, where the group turned up dressed in Pikachu costumes. Band member George Shelley was apparently the one who suggested the name change, and had this to say:

We've always loved Pokémon and it was a massive part of our childhood, I'm hooked on it. When I was telling the rest of the band how excited I was about playing Pokémon X and Pokémon Y, the idea to change our name just came to me. It's so cool to be a part of the game in some way; it feels like a natural fit.

Of course it does, George. Meanwhile, back on Planet Earth, our review of Pokémon X & Y has just gone live. Make sure you read it.