News Article

Reggie Promises Steady Stream Of Wii U Consoles

Posted by Damien McFerran

Supply chain is "solid", lessons learned from past launches

Hardware launches are traditionally accompanied by annoying shortages as early demand outstrips supply, but Nintendo of America president Reggie Fils-Aime has taken steps to calm nervous customers who may be worried that they're in for a long wait if they haven't already preordered the Wii U.

Speaking to Forbes, Fils-Aime said:

We’ve learned a lot of lessons from the launch of the DS, the launch of Wii and the launch of 3DS. And our supply chain is solid. My job is to work with retailers, work with other business partners to create demand for the product, and have the consumer get excited. And I think we’re well on the way to doing that.

Of course, that doesn't mean there won't be stock shortages, but it should ensure that they're as brief as possible.


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User Comments (33)



Smitherenez said:

Well, I am still unable to pre-order at my local game store, since Nintendo doesn't seem to be able to deliver enough consoles...



bezerker99 said:

I'm hoping there is a steady stream of Wii U's available. I don't want to end up paying over $400 for bundles just cuz they are the only thing left at the store.



NaturalGus said:

I don't see anywhere in this article, Reggie promising a steady stream of anything. He simply dodged the subject and said his job is to ensure there is high demand. High demand doesn't mean high supply. As a Nintendo fan, I am genuinely scared that some of us will be left out for a long time.



Ernest_The_Crab said:

Hm...the quote doesn't seem to mention anything about how they'll keep supply moving. Neither one of the linked articles appear to address this.

All he's saying is that the supply chain is "solid" without explaining what they've done to improve it. The title is very misleading since he hasn't promised anything.



theblackdragon said:

i'm kinda with @NaturalGus and @TheSolarKnight here — he hasn't promised a 'steady stream' of anything. he's stated his expectations and his goals, he's saying that it's their job to get people excited for it and retailers' jobs to merchandise it properly and get it into people's hands, but he's said nothing about the manufacturers and their plans for supplying systems to the retailers other than that 'the supply chain is solid', which could mean anything.

i'm not really one of the ones who'll be stressing over this — by the time we got around to purchasing our Wii, we walked right into a GameStop and picked one right off the wall (where they had three available), and I'm sure I won't be able to afford a Wii U until they're readily available either, but I feel bad for anyone struggling to find a place to preorder, and I hope they're able to meet all those existing preorders as planned.



Sherman said:

Well, the big retail stores don't know the price yet here in México. You can pre-order but you don't know how much you're gonna be paying at the end. And because I'm sure they gonna sell it like double the USA price and I don't wanna pre-order a Wii U and then not being able to pay the full price, no pre-order for me, no sir.
Oh, and they don't know if it is the regular or the deluxe bundle.



rjejr said:

"create demand for the product, and have the consumer get excited"

Like the 2 (now 3) people above me alluded to, the best way to create demand and get the consumer excited is by announcing sell-outs and shortages, which is the opposite of having a steady supply. This goes all the way back to Cabbage Patch kids and later Elmo. And I did read the Forbes link looking for something about supply, but there isn't.

I think this will be a very difficult item to get this holiday b/c anything worth getting always is, but come Feb and March they should be on shelves. And that's when I'll get one. Maybe they'll be a Pikmin 3 bundle



AVahne said:

Just make sure there are at least 50 of each model in every Best Buy just for Black Friday.



Squiggle55 said:

All I want to hear is that I will be able to buy a Deluxe Model next year, complete with the black version and the digital download perks. Just tell me that, Nintendo. I don't care if it's sold out until a year from now, just tell me the Deluxe isn't a first run only thing.



ultraraichu said:

It would be nice that release enough systems to drive down the price from second hand dealers selling it for more then 2x the retail price, like with the ps3 release.



Slapshot said:

So, that's why there's a 15-20 system preorder limit per store in the U.S.? Doesn't sound like their supply chain is very "solid" to me.



rodoubleb said:

"My job is to work with retailers, work with other business partners to create demand for the product, and have the consumer get excited."

Translation: By creating a perceived shortage, more customers will scramble to pre-order.

It's a low brow sales technique for any consumer smarter than a donkey. While I'm on the fence about pursuing a Wii U close to launch, seeing Nintendo play stupid supply games like this makes me want to back off and wait.



kyuubikid213 said:

And now I'm glad I pre-ordered. Here's hoping they're not all gone within the first couple hours.



LittleKing said:

@Moshugan I've heard several people talking about not being able to preorder due to some limit. IMO, there probably aren't any real shortages. It's just a tactic to get people to buy more. "OMG, get yours now while you can! They're running out fast!"

I actually got an email from GS asking me to "secure" my Wii U. What do they expect me to do, duct tape it to the floor in the advent of an earthquake?



bluecat said:

Good to hear cause I won't be able to buy at launch! I probably can't now anyhow, I hear most places have stopped taking pre-orders heh.



Grodus said:

I pre-orderd mine already. But good for the millions and billions who didn't.



DarkNinja9 said:

well at least he said that they learned from past experience but he didnt quite say if they will have more and make sure they have more for ppl to buy aka me



k8sMum said:

as a multitude of others here have said: this is just reggie as usual, spouting talking points that really don't say anything.

look up 'noncommittal' in the dictionary and his picture will be there...



cdude said:

I just hope what they "learned" wasnt that interest is peaked when all your devices sell out in minutes of their arrival. It sounds to me that theyre planning on short stocking. Especially considering he mentions the 3ds, which, by comparison to wii and ds, was never in short supply and has been easy to find nearly everywhere.

Hope not, though. I need online buddies.



tanookisuit said:

I'm moving and have been screwed unable to preorder. I hope they overstock the crap out of it just like the 3DS shattering all the scamming predatory dreams of the scum already trying to presell the units for 2-3x the MSRP up on ebay and amazon at the moment. I want the black system and the only way left would be Toys R Us once they open up preorders on them. I called the place and they said they won't do it until they get a definitive shipment number as to not short anyone a unit. I'm hoping it works out, I won't be ripped off and I refuse to wait until like March of next year either.



Araknie said:

He didn't promised anything. LOL

Article...article what are you doing...article staph!



Flashman said:

Already got mine on preorder! Would much prefer they confirm a steady stream of games after launch!!



grimbldoo said:

@Smitherenez #3
There is only so much that a company can stock up on at once. If what Reggie says is true, it means that they still have consoles to ship, but the companies don't have the room to hold.



Gamer83 said:

I sure hope the system is available more easily than the Wii was. I almost definitely won't be able to get the system right away but if by February or March I'm able to get one I'd like to be able to go the store and get it without a hassle. Of course if it is hard to come by that's also a good thing since it means Nintendo has another big success on its hands and obviously I'd like to see that.



k8sMum said:


all reggie says is 'our supply chain is solid' which does not automatically equate to 'they still have consoles to ship'.



grimbldoo said:

@k8sMum #32
I am just assuming that he means that they will constantly be procucing colsoles in the factory in a steady stream. So they will, for most of the time, have consoles at the ready. But yes, It does not mean that they have consoles just laying around.

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