Last week Nintendo got ahead of the NPD results to highlight the impressive success of the Nintendo Switch launch in the US - among the statistics shared was an attach-rate technically above 100% for The Legend of Zelda: Breath of the Wild, allied with over 900,000 console sales making the system Nintendo of America's biggest ever launch.
The full NPD results have now been widely published, and reiterate much of the same story. For starters, it's highlighted that the Switch has had the second best hardware launch in the US since NPD began that tracking in 1995. NPD analyst Sam Naji has been quoted as follows:
March 2017 will go down in history books as the month Nintendo broke records.
The Nintendo Switch had the biggest hardware launch for a Nintendo platform and the second biggest launch for any video game platform since 1995, the time NPD began tracking this category.
In this debut month (month 1), the Nintendo Switch sold 31K more units than previous best-selling Nintendo month-1 platform, the Game Boy Advance, which released back in June 2001. The two Nintendo Switch SKUs, the 32GB Gray Joy-Con, followed by the 32GB Neon Red/Blue Joy-Con, were the best-selling systems for the month.
As previously confirmed Breath of the Wild sold over 900,000 physical retail copies in March, and since 1995 the IP has been the top-seller in the Adventure genre.
Zelda is the top-selling property of all time within the Adventure super genre, selling 54 percent more revenue than the next best-selling franchise, Resident Evil.
Though Breath of the Wild sold most copies, overall Switch software sales (again, US physical retail only) reached 1.3 million copies, with 1-2-Switch and Super Bomberman R also in the top 20. Despite doing so well Breath of the Wild couldn't hit top spot in the software chart (even with Wii U sales contributing), but that could be down to Nintendo's resistance to share eShop figures - the number one title had its numbers helped by some download sales.
Overall, the launch of the Switch contributed to US hardware sales in March being 91% up on the previous year. Analyst Daniel Ahmad also shared an interesting statistic about the success of the Breath of the Wild amiibo.
The Nintendo Switch had a strong launch in multiple territories, including a record-breaking month in the US. It certainly gives Nintendo an opportunity to push forward and make a success of the system in the coming months.