News Article

E3 2014: Launch Sales of Mario Kart 8 Outperform Mario Kart 7 Figures in North America

Posted by Thomas Whitehead

An 18% attach rate in just three days

We already know that Mario Kart 8 enjoyed an exceptional launch, selling 1.2 million copies worldwide in its opening weekend. In an analyst meeting behind closed doors, it seems that the title has seized the honour of, initially at least, outperforming its 3DS predecessor.

Senior Research Analyst David Gibson has been in attendance at this analyst briefing, and has provided the following snippets of information.[/strong]

An attach rate of 18% for Mario Kart 8 in three days is certainly impressive, compared to the 7% of Mario Kart 7, especially bearing in mind that the kart racer arrived in late 2011 on 3DS against the context of struggling sales for the portable; it did have Super Mario 3D Land for company, of course. The fact that Mario Kart 8 sold 200,000 more copies than its predecessor over the launch weekend is eye-catching, but most pleasing is the figure that it provided a substantial hardware boost.

These are figures for North America, though of course we've seen hardware boosts in Japan and the UK, too.

Great news for Wii U and Mario Kart 8, and it'll be interesting to see the momentum of both through the summer months, in particular.


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User Comments (58)



90sRetroGaming said:

Not surprised in the least. The game is amazing. Much better than MK7, IMO. Now.. a huge DLC season pass please with lots of missing veterans, more new comers, two-four more retro cups and 10+ actual battle arenas, split between new and old and I'm all set!



Spoony_Tech said:

Evergreen title! 5 million by years end and I hope that means over 10 million Wii U's sold.



Dr_Corndog said:

Excellent news. There's good reason for the high rate of sales: this is the best Mario Kart in years.



mjharper said:

"...especially bearing in mind that the kart racer arrived in late 2011 on 3DS against the context of struggling sales for the portable; it did have Super Mario 3D Land for company, of course."

I might need further explanation on the point being made here: how are sales not struggling for Wii U at the time of MK8's release? And Wii U also has Super Mario 3D World for company, as well as other titles.

It sounds as though we're being told that the MK7 attach rate is lower than that of MK8 because of these factors, but they don't seem to differentiate the situations in my mind. Help?



Emblem said:

Good start, lets see how the rest of 2014 plays out for the Wii U.



Mahe said:

@mjharper MK7 came out when 3DS had been out for 8 months. Mario Kart 8 came out when Wii U had been out for 18 months. A bigger and more mature userbase ready for MK8. The 3DS really had been doing pretty badly up to that point, even after the price cut.

And Mario Kart 8 is the better game of the two, no doubt about it. Can't beat racing with a Wii Wheel.



Uberchu said:

Sales rigged... know why? Free game offer thats why.

Why get MK8 later? You can get it NAO and have TWO games for the price of ONE

TD;LR PS4 is king, Wii U used IRL Action Replay for sales.



BertoFlyingFox said:

Well deserved, it's right up there with the first Mario Kart for me.

Now we need continued MK8 support with an expansion pack.



Jazzer94 said:

@JQuest Thanks you just helped to confirm that I'm sick of the death stare images, couldn't you find a different one rather then posting one that has already been posted?

Anyway this is good news but Nintendo need to make sure to capitalize on this momentum and not let it die.



Uberchu said:

@MinecraftGreek both. I wouldn't of did whatever I could to get the game ASAP had Nintendo not done the free game offer. I have all 4 games from the offer anyway, but still. IRL AR FTW!



Player4 said:

@PS4 Well, I guess it did contribute to the relatively high numbers of the game but I doubt it's the only one



Uberchu said:

@Player4 I asked a few people who I saw buying a Wii U, they said they were getting it early because of free game offer.



Player4 said:

@PS4 I agree that it helped a lotta people with their decision, I just don't think it's the only reason MK8 did well



rjejr said:

The free game offer lasts until July 31, thats still 1 1/2 months away, there wasn't any rush. I still haven't redeemed mine, waiting for July 1 as I'm already plat for this year on Club Nintnedo. And I would have bought it day 1 or 2 or 3 anyway - had my $5 Target pre-order GC before the announcement - but that free offer had to help some people on the fence. Whenever I'm inTarget I see WW HD in the case for $49.99 and think I'm getting that for free. But there was no rush w/ the offer other than - "well I can get it day 1 or months later in July so might as well buy it now."

In my head MK should sell better on a home console than a handheld, its' all about couch mutliplayer. My one kid traded MK7 in, my other kid isn't sure if he still owns it or not but he didn't like 7 or DS too much.

MK8 should sell well for awhile. Half of all new Wii U owners will probably buy it for the next year or so.

@JaxonH - "MK8 boosted WiiU sales 4.1x week over week"

Hey look, MK8 quadrupled Wii U hardware sales, exactly like someone we know predicted



JaxonH said:

Right on the money too! In all fairness, I thought we were talking about annual sales, so a jump from 3mil to 12 mil. I was thinking "ain't no way, he's out of his mind if he thinks MK8 is gonna do all that" lol



sinalefa said:


I agree there. Nintendo could have limited the offer to the first month, making you register the game during this Nintendo Year. But I will register it in July for the very same reason.

Of course the free game offer pushed people to buy it right away, but the videos showing how beautiful it looked and the reviews mentioning how fun it was to play also helped. I don't consider myself a MK fan but I got the game day 1 and I am loving it.



SecondServing said:

I'm thinking that the Mario Kart 8 bundle helped a lot. But I'm afraid this momentum won't last long unless we get a solid release date for Smash on Wii U. It needs to be in late November at the very least Nintendo!



Sir_JBizzle said:

@Jazzer94 sorry man! I kid you not, I did not know know Luigi was in that image until you mentioned it. I was posting from my mobile and I had to scroll over to see, as the whole image was too big for my screen. I was just playing off the comment made that said rollin' and changed it to trollin'...



LJay said:

Good,it deserves great sales,its more polished than anything on any console this year (until nintendo releases another game )

As for the free game,me and 2 mates walked into our local indie store a good month before (prob longer)mk8 came out an preordered copies,with strict instructions to get me the limited edition one if there was one-the fact that nintendo gave us a free dl game had no consequence to weather or not we were buying it,they were ordered-the free game was a brucie-bonus,free W101 cheers Nintendo



BoobooMama said:

Awesome! Let's hope Ninty can keep the momentum going after dominating E3. Great success!



rjejr said:

@sinalefa - " I am loving it."

I was loving it too, 31 of 32 1st place my first time thru using the Gamepad to steer - I came in 2nd to Peach in Bowsers caslte, I was this><close. Then I went on line to play in the NL tourney last weekend and I got spanked. Need way more practice before I do that again. Maybe after I finish 100 and 150cc. But yeah it's a great game.



rjejr said:

@JaxonH - "he's out of his mind"

What does that have to do w/ anything?

I know, we already discussed the weekly vs yearly increase, but how often do I get to type "quadrupled"? And how often do I get to be right about anything?

Hyrule Warriors may not sell many Wii U, but as far as I'm concerned its a multiplayer Zelda game and it has a date (Sept 26) and price and even a video on Amazon.

That and Bayonetta is a whole lot of action for 1 autumn.

Wii U should continue to sell throughout this holiday season.



JaxonH said:

That's the kind of positivity I like to see! Dang right that's alot of action for autumn! They've already got all these games up for pre order on Amazon

Hyrule Warriors (with box art)
Bayonetta 1 + 2 (with box art)
Captain Toad (with box art)
Kirby and the Rainbow Curse (with box art)
Splatoon (official title logo)
Zelda U (official title logo)
Xenoblade X (official title logo)
Yoshi's Wooly World (official title logo)
Mario Party 10 (official title logo)

Only games not listed yet are STEAM, Star Fox U, Mario Maker, and the two Miomoto projects on Wii U.

Me though, I pre order from Best Buy for 20% off all new games. So I'll unfortunately have to wait to put in my pre orders. They're pretty bad, usually waiting until the last minute to list games for pre order on Nintendo consoles. Oh well.



Meaty-cheeky said:

Impressive since the 3DS install base is much larger than the Wii U base.

See Nintendo doing some good marketing pays off!



DJSmith99 said:

@PS4 There will be people getting it later. Most people are holding off till the holiday when Smash Bros. comes out to get both games. If you aren't a Nintendo fan why are you even here?



rjejr said:

@JaxonH - How did you type all of that so fast, what do you have like 4 hands? No wonder you're so good at DKCTF.

Seriously though, I'm going to bed now, good night



NintyMan said:

Very strong start, and impressive for a home console Mario Kart over a handheld one. This game deserves to be a system-seller as well as a seller alone.



Captain_Toad said:

This is thrice Unsuprising/Suprising/awesme at the same time. I don't know what 2 say.....go WiiU.



Shambo said:

@PS4 It's called marketing, which Nintendo is supposedly bad at.

Also... Really? Asking people why they get it? Since when do Nintendo's customers need to justify their harmless purchase to an obvious ps4 fanboy?



Uberchu said:

@DJSmith99 what makes you think I'm not a nintendo fan lmao?

All I have is several Nintendo Hand helds Wii/U/Cube

@rjejr wait this offer lasts more than a month? I thought it only lasted for one month...



0utburst said:

Did you buy physical or digital? I bought mine on the eshop and already registered the code and redeemed the free game. The Star Points (I'm in EU) haven't been credited yet as I still need to complete the survey. But since you're not in a hurry, you can just redeem your free game on July.



Haywired said:

I think home console Mario Karts always sell better than the handheld equivalent, so I guess it's to be expected.



Kirk said:


It probably can't last, given that there's not really enough Wii U's out there in the first place for it to keep selling in entry beating numbers, but it's nice to see it doing well.



BestBuck15 said:

Lol. @PS4 must have been creeping around the counter with a clipboard. .
"Hello I'm a complete and utter tool, could you tell me why you are buying MK8 today"?



bezerker99 said:

MK7 and MK8 are both excellent Mario Kart titles. Both of them make the rest of the MK games look bad. lol



sinalefa said:


Yeah, I have carefully avoided 150cc and online to make my happiness last. Thankfully this one allows people to unlock hidden characters in any difficulty, unlike MK7

"And how often do I get to be right about anything?"

You must feel like Pachter then!



rjejr said:

@PS4 - It's 2 months in the US and Canada (I don't know about the UK/EU) until July 31 to buy and register the game, you don't have to actually choose your game to get until Aug 31, and you don't have to redeem that code until Sept. 30.

Wait, your name is PS4? Are you trolling me?



rjejr said:

@JaxonH - "Yep, good night"

If I was rude last night like an abrupt hang-up phone call my apologies, I was exhausted.



rjejr said:

@outburst - I bought physical and I have my code waiting to redeem on Club Nintendo in July. I'm in no rush to play WW HD, I waited 10 years, what's another month or 2?



DJSmith99 said:

@PS4 In that one comment I replied to, you sounded like somebody who was just here to down play Nintendo's success. With a name like PS4 it is easy to make that assumption.

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