Nintendo UK Planning Major TV Campaign For Super Mario 3D World

Do not adjust your set

Much has been said about Nintendo’s marketing of the Wii U, or at least, lack of it. Our recent poll suggests that many of you don’t think Nintendo is doing enough to promote the Wii U.

Nintendo UK, however, has announced plans to raise awareness for the upcoming Super Mario 3D World release. Speaking to MCV, Nintendo UK’s product manager Roger Langford says the advertising will be aimed at kids and families. The ads are also set to focus on the game’s major features, including the four-player co-operative multiplayer:

Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it's the first multiplayer 3D Mario platformer ever.

Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.

This certainly seems like a great opportunity to raise the Wii U’s profile in the UK. What do you think? Is Super Mario 3D World the game Nintendo should be promoting this holiday season, or are there other titles that are just as worthy? Let us know in the comments section.

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[via mcvuk.com]

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