News Article

Nintendo UK Planning Major TV Campaign For Super Mario 3D World

Posted by Lewis Childs

Do not adjust your set

Much has been said about Nintendo’s marketing of the Wii U, or at least, lack of it. Our recent poll suggests that many of you don’t think Nintendo is doing enough to promote the Wii U.

Nintendo UK, however, has announced plans to raise awareness for the upcoming Super Mario 3D World release. Speaking to MCV, Nintendo UK’s product manager Roger Langford says the advertising will be aimed at kids and families. The ads are also set to focus on the game’s major features, including the four-player co-operative multiplayer:

Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it's the first multiplayer 3D Mario platformer ever.

Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.

This certainly seems like a great opportunity to raise the Wii U’s profile in the UK. What do you think? Is Super Mario 3D World the game Nintendo should be promoting this holiday season, or are there other titles that are just as worthy? Let us know in the comments section.

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User Comments (32)



SirMime said:

Hope we get something half as cool as those Japanese ads. I really want those Cat Mario/Peach hand puppets



ninjapenguin1 said:

GOOD! With Microsoft slamming the XBONE on everything the same day it's gonna be tough. It's even the official console of the NFL...



NintyMan said:

This can only be a good thing considering Wii U is struggling even more in Britain than America. Hopefully NOA follows suit.



Peach64 said:

I've noticed a lot more 3DS ads on recently that do the job. They show you can get a 3DS, an XL and a 2DS, then show a selection of games. That's all you need, none of that nonsense like the Rufus Hound videos.



KevTastic84 said:

Yeh, plenty of support for the 3DS and 2DS via Pokemon's launch. Now put some money into the Wii U Ad Budget, where you actually need it Nintendo



FishieFish said:

Yay, the Wii U needs advertisement.

Hopefully since it is much cheaper than the Xbone and PS4, it will get some good sales this Christmas.




Nintendo of America is going to produce another dubstep ad and then be done with it...because Mario sells itself...right guys? x_x



XCWarrior said:

This probably means the UK will see 2, maybe 3 commercials total over Xmas time. I don't believe this for a second.



bouncer0304 said:

They need to promote all Wii U games not just Mario. They also need to do a proper advert showing the difference between a Wii and Wii U. None of the Rufus Hound nonsense. Just real families will do please!



Daz-brum said:

They should have bee shouting about Mario from October getting the little kids attention better late than never



Beechbone said:

Holidays 2013 belong to Nintendo for me. I'm getting Super Mario 3D World for sure and skipping new consoles from Sony and MS.



rjejr said:

"Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it's the first multiplayer 3D Mario platformer ever."

They forgot to add - "in HD".

I know people will complain about Nintendo advertising to families, but seriously, who else is going to buy a Wii U w/ X1 and PS4 coming out? Who bought those 100 million Wiis? And if anybody is going to complain about Nintendo promoting a Mario game, well you probably shouldn't own a Nintendo system (I get all the Wii Fit U, Wii Party U hate.)

This game SHOULD be the focus, and the focus should be families. The kiosks still need a cat overhaul, and the demo should be on there - I'm sure somebody has played a demo of this somewhere at some convention, and all those people in all those videos are playing something too. And if the whole game is only 1.7GB then a demo should fit even on the 8GB Basic models. Speaking of, has anybody else noticed all the kiosk machines are white even though the whites are almost no where to be seen? They should be changed out to black.

So yes, advertise this w/ commericals, and at the end of the commerical throw in a photo of Skylanders Swapforce and Disney Infinity on 1 side, Wii fit U and Wii Party U on the other. Heck show the Wii FitU trainer in a cat suit, but color it all up.



Mk_II said:

Nintendo really has no choice but to go full out and blow their entire marketing budget on this game. Mario to the rescue!



JuanitoShet said:

SUPAH MARIO 3D WARDO TO THE RESCUE. They can't mess the launch of this game, this ain't no New Super Mario Bros U: this is something more unique, for me and for you. (RHYMIN' EVERYWHERE.)



unrandomsam said:

Dunno why anybody even watches ad's when we have DVR's and privoxy / adblock etc etc. (Unskippable parts of bluray is probably the worst I have to deal with.)
I suppose Nintendo Life articles are quite similar to advertising (Some similar techiques like adding what could be in one detailed piece into five). Best thing for all parties making quality stuff would be a demo of everything. (If I am not sure of indifferent until I play it and then really like it I will get it straight away.)



Gerbwmu said:

I just seen a Mario World 3D commercial on Television....followed by very loud ONLY ON WII U.......bout time they advertise the lets see a 30 sec spot with nothing but games flashing on the screen and quick blurbs about off TV play, Miiverse, backwards compatible, etc, etc, etc



unrandomsam said:

@rjejr The focus should be everyone (But actually meaning everyone not meaning you only get an acceptable amount of challenge if it is the the first ever game you have played or you haven't started school yet) i.e for every game there is one at the right difficulty level for it to be worth playing.



GalacticMario28 said:

I think this is definitely the game to be advertising. I don't think anything else can simultaneously appeal to both families and seasoned gamers as well as Mario can.



hotlfusion said:

Totally agree. Advertising many previous games or just the console was pretty much pointless. Many would disagree but I have my reasons for saying that.
You should only shout when you have something to shout about and this game is something to shout about.



BlackStar9000 said:

@bouncer0304 So pretty much all they need to do is Put clips from Nintendo direct in with their youtube commercials, GIVE THE PEOPLE OF AMERICA WAYNE BRADY...WE LOVE HIM! Also, why dont they SHOW the gameplay differences like they did with the Wii? Show them how the gamepad is used during game play in several snippets and finish it with Mom and Dad taking over the tv and then the off tv play feature. "Timmy go to bed" "Ok dad" "Night son" "good night dad" dad turns off the lights and then timmy pulls his covers over his head and proceeds to play the game under the bed sheets, IS THAT SO HARD TO DO NINTENDO?



JimLad said:

@BlackStar9000 That would be great advertising, but it's also encouraging kids to stay up late.
I wish they would stop trying to be so family friendly for a few minutes and just try to make a 'cool' advert.



Sceptic said:

Still not going to float. WiiU has completely dropped off the public radar I'm afraid and this game is too little, too late. People are not as gullible as they used to be, and they'll see right though this campaign in light of the heavy hitting coming from the 'Big Two'.

In any case, nobody will buy into a dying $300 platform to play one single game and any hype over this game will only underscore that that's pretty much all you're getting. The sad truth for me is I can't justify dumping even another $80 into our wiiU at this point. I'll get it from the inevitable bargain bin eventually.



DarkNinja9 said:

i say they need to promote W101 along with mario i mean that game is great too and not just for kids so come on but again UK and no sign of US following here



unrandomsam said:

@Sceptic They are still quite gullible or else they wouldn't bother with the xbone or the ps4. (Modern HDTV's look rubbish at anything other than 1080p or are not that good for games like my ~ 32ms Plasma). Say you want to play battlefield 4 - Acceptable would be 1080p/60fps vsynced. You don't get that with either of the consoles and that is more important than anything else.



Yoshis_VGM said:

@Sceptic Well I don't know if you've noticed, but the Wii U is actually picking up speed. Remember that article Nintendo Life posted a few weeks ago that said the Mario and Luigi bundle completely sold out in U.S. Target stores? The Wii U is not dying. We can't say that yet. I will only call the Wii U dead after all of 2014's heavy hitters release and the console is still somehow not selling well.

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