A little over a week ago we told you about the yellow Pikachu 3DS XL/LL coming to Japan, with the only way to buy one being to pre-order from Pokémon Center stores. As reported by Andriasang, those pre-orders have now opened and attracted plenty of interest.
Japanese website Inside Games visited the Tokyo Pokemon Center at 10am for the launch of the pre-orders yesterday, and found a queue of over 300 eager gamers; the line apparently continued to grow as the day progressed. It's worth also bearing in mind that despite the system not arriving until 15th September, buyers have to pay the full cost of ¥18,900 up front with the pre-order.
When it comes to guaranteed sales in Japan, it seems that few things work quite as well as Pokémon.