THQ Brings Art Alive on Wii with uDraw Studio

Graphics tablet on the way to Wii

Over the years, many companies have tried to make enjoyable, engaging artistic products for home consoles, but for every Mario Paint there's Art Alive. THQ, however, is certain it's onto a winning formula with its newly announced uDraw GameTablet and uDraw Studio.

Not just your standard graphics tablet, the press release for the GameTablet mentions tilt and roll options to manoeuvre characters in additional software such as Dood's Big Adventure, which resembles a cross between Drawn to Life and Ivy the Kiwi?. It's likely these functions are actually provided by the Wii Remote, as the GameTablet essentially acts as a Remote extension controller.

One of the biggest draws of the GameTablet is the long-awaited appearance of Pictionary! on the Wii, finally letting families gather around the TV to play the classic pen-and-paper game properly.

The uDraw GameTablet with uDraw Studio is set to launch in North America this Christmas at around $69.99, with releases in other territories to follow in early 2011.



uDraw GameTablet Launches with First Wave of Planned Game Releases This Holiday to Bring Interactive Entertainment and Artistic Expression Together For Players of All Ages

Agoura Hills, Calif. – August 17, 2010 – Global video game developer and publisher, THQ Inc. (NASDAQ: THQI) today announced uDraw™ GameTablet™, a first-of-its-kind, innovative new gaming accessory developed by THQ as a Wii™ exclusive scheduled to hit U.S. retail store shelves just in time for the holiday season.

The uDraw GameTablet will launch bundled with an expansive drawing, coloring and art-based video game, uDraw Studio, for a suggested retail price of $69.99. In addition to uDraw Studio, two other video games designed for use with the uDraw GameTablet – Pictionary™ and Dood’s Big Adventure™ – are scheduled to hit store shelves on the same day for a suggested retail price of $29.99 each. The uDraw GameTablet is scheduled to be available in Europe and other International territories in early 2011. Future waves of video game titles are planned during calendar 2011 and beyond.

“The uDraw GameTablet is designed to target consumers of all ages this holiday season with a compelling price point and familiar drawing-inspired gameplay mechanic that has been enhanced for today’s tech-savvy families,” said THQ Chief Executive Officer Brian Farrell.

“We've designed the uDraw GameTablet to offer something for everyone: the kids can doodle, save their creations on an SD-Card and print their artwork for display on the refrigerator. Students can improve their skills through in-game tutorial lessons. And the whole family can sit down together for family game time with products like Pictionary,” added Executive Vice President, THQ Kids, Family, Casual Games and Global Online Services, Martin Good.

“We are impressed with THQ’s innovative design and focus on bringing a new gameplay experience to the Wii owner with their uDraw GameTablet,” said Steve Singer, vice-president of Licensing for Nintendo of America. “Nintendo is committed to providing fun and unique experiences and THQ’s uDraw GameTablet seems destined to continue that trend.”

About uDraw GameTablet
The uDraw GameTablet is a first-of-its-kind, innovative new hardware device that provides an entirely new and entertaining way for kids and families to play on Wii. Scheduled to be available in the U.S. this holiday season, the uDraw GameTablet combines a deep and immersive level of creative freedom with a line of video games developed to expand gameplay and expression.

The device is a small white handheld tablet with a 4” x 6” drawing space and detachable, pressure-sensitive stylus designed to offer more subtle control and precision than available on the traditional Wii Remote™. The Wii Remote docks discretely within the uDraw GameTablet, allowing the device to draw power directly from the Wii Remote. A convenient storage area hides the Wii Remote wrist strap and stylus when not in use. The uDraw GameTablet also features tilt-and-roll movement options, allowing players to interact and control in-game characters by moving and directing them through game levels. Additionally, SD-card support enables players to save and print their artwork and other uDraw creations.

The uDraw GameTablet comes ready to play with the uDraw Studio game and is scheduled to be available Holiday 2010 in the U.S. for a suggested retail price of $69.99. Pictionary and Dood’s Big Adventure are planned to hit store shelves on the same day for a suggested retail price of $29.99 each.

About uDraw Studio
Packaged with the uDraw GameTablet, uDraw Studio was designed as a showcase piece for the capabilities of the device and features a robust set of art creation modes and user-friendly tools that help players create anything from simple doodles to intricate masterpieces that can be saved and shared.

About Pictionary™
Pictionary™, the game of quick sketches and crazy guesses, has innovative new functionality and game modes for the whole family! In addition to great classic Pictionary™ play, new features include rotating canvases, one-line challenges and other fun gameplay modes in a lively game show setting.

About Dood’s Big Adventure
In Dood’s Big Adventure, players will navigate their customizable Dood through 60 levels across four gameplay modes in a world where coloring books come to life and user-created doodles, characters and background art populates the in-game world.


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