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Video: These Mario Kart 8 Players Are Getting Rather Immersed in the Experience

Posted by Thomas Whitehead

Two fresh commercials emerge

Nintendo has released quite a variety of commercials so far for Mario Kart 8, ranging from straight-up gameplay sequences to a quirky series that recreated items and features in a fictional real-world wacky lab. Two fresh commercials go for a mix of both ideas, while also showing off the game's local multiplayer selling point.

We'd expect these to pop up on TV in the coming days — one shows a photogenic group of friends playing, and the other an equally camera-friendly family, as in-game actions are sort-of recreated in the living room. If we had gaming chairs that behaved this way, we'd never leave the house.

Check them out below and let us know what you think.

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User Comments (32)



Warbeard said:

These were a little cringy, but get the point across I guess - would be fun if they one day showed the true emotion of being hit by a blue shell right before the finishing line!



Dr_42o said:

Just take my money already Nintendo.. If they allowed pre-order on eShop, my money would already be theirs..



Kiz3000 said:

The NA ads are miles better, but hopefully these show the family friendly nature of the game.



Grumblevolcano said:

At least it gets the point across that you can download 1 of 12 titles for free if you register MK8 with Club Nintendo. I feel that's one of the most important things to notice about the game.



kuribo4 said:

They are horrible...and why are they so unprofessional? They don't even have a voice over. They are really bland. Have you seen the japanese ones? Showing gameplay the whole time, and a voice over that basically makes you think "This game is the most important thing ever".
The NA ones are pretty good too.



Lobster said:

Pretty good commercials, actually. I hope they get spammed to hell and back!



SleepyCrossing said:

I liked the first one with the "photogenic" group of friends. You can cut the err.. romantic.. tension with a knife! Hehe, kidding. But I think the first commercial is a better way to sell games than the stereotypical family idea. Kids don't want to see commercials about a game they can play with parents IMO.



Aran said:

I like them! Besides, there aren't that much commercials about Wii U games. I think Nintendo should return to their marketing back to SNES and Nintendo 64, those were really amazing commercials, and some were a little more serious or aggressive. But I doubt Nintendo will ever return to those days.



noctowl said:

If my couch doesn't move around during playing I'll be very disappointed.



Mahe said:

@Chubblings Having the Gamepad featured in the ad will automatically diminish its appeal. MK8's sales will be a far cry from Mario Kart Wii's days.



AshFoxX said:

Dang it, Mario Kart 8 is not apartment friendly. Gees, that living room was the size of my entire apartment. Guess I'll have to cancel my preorder...



Uberchu said:

ads misleading, InB4 they get removed because your chairs don't actually move like in the AD...



Chubblings said:

@Mahe Obviously it won't compare to the 30+million sold from MKWii, but Nintendo already announced that the Wii U is now profitable for them. Advertising MK8 for Wii U won't get them to Wii sales numbers, but it'll still be a profitable affair. I know many people who are buying a Wii U for Mario Kart (and Smash Bros), so if advertised well, it could still print money (not as much money as the Wii though).



Genesaur said:

Not bad. These could have done with an announcer - maybe even the same "flippin' fun" dude. Come to think of it, I think those commercials were altogether more fun to watch.



Uberchu said:

@Action51 lol

made my comment based on the first Wii U ad over their being pulled. If they pull that one, why not remove these too? I was lied too! chair cannot move when playing Mario Kart! WTH Nintendo scammed me!!!!1111

Would love to see that happen.



BlackStar9000 said:

I liked it enough, sure ghe whole family this is kinda a wash but that's how you sell to old casual parents. As I kid, i loved the old GET N OR GET OUT! Commercials. Its seems only Sony still uses the old school way of advertising with a modern flair. They still use the same sound effects and splash logo from the 90s too, and i love that.

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