Nintendo is no stranger to working with food companies to promote products, and the Japanese giant has now teamed up with soup maker Campbell's to create the ultimate post-gaming pick-me-up: Super Mario Soup.
As you can see from the commercial below, it's the ideal way for parents to lure their excitable offspring away from the captivating appeal of the Wii U.
This could be seen as piece of clever secret marketing by Nintendo — given the poor promotion of the console this year, getting the Wii U in this commercial could boost awareness among parents. Or perhaps it will do the opposite, and dissuade them from ever letting their children near a product so addictive that the only way to overcome it is to tempt them with delicious pasta shapes in steaming soup. It could go either way!