News Article

3DS UK Market Share Stood At 26% In May

Posted by Andy Green

It was just 19% in Q1 2013

The 3DS is really starting to push on in the UK and has upped its market share by seven percentage points since the beginning of 2013.

During its analyst briefing, Nintendo stated that the 3DS had 26% market share in May, compared to just 19% between January and March.

This could have been helped by the So Many Games! promotion that kicked off in April, which allowed 3DS owners to pick up a download copy of a fourth game should they buy three - from a select list of course.

Nintendo also ran a similar promotion late last year, which allowed new 3DS XL owners to download a free game, and it has been promoting the system in the UK through several advertising campaigns.

This is great news for Nintendo, as it has been pushing the 3DS in the UK in an attempt to shift more units. Back in April Nintendo UK’s Marketing and PR director Shelly Pearce said this was the "year of the 3DS" and it looks like the company's best efforts are starting to bear some fruit.

What are your thoughts on this? What would you say is the key factor in boosting 3DS sales? Let us know in the comments section below.


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User Comments (18)



C-Olimar said:

Many, many people I know will be buying a 3DS for Animal Crossing, and even more for Pokemon. 3DS hasn't exactly had the best time in the UK (thanks in some part to poor advertising, which never really improved tbh), but I think it's going to take off now!



HaNks said:

another buy 1 system get 1 free digital game would be the promotion to drive hardware sales, imo. the XL has been on sale recently and 3DS is doing well with its stellar software line-up.



heathenmagic said:

Loving my 3DS, great system and great games.
Heard youtube app is coming, not sure if thats right though. Would be nice, along with more apps - Flipnote YES!!



Emblem said:

Got my 3DS FE edition for Fire Emblem but Project X Zone the new SM or Pokemon would have have tempted me to buy a 3DS. I've never tried Animal Crossing but i may try it out at some point.



ricklongo said:

Is this regarding the handheld market? Or the video gaming market as a whole? If it's the latter, those are some really impressive numbers.



Sakura said:

Hi Andy

Is this the market share for all video games consoles? Or just handhelds? I don't understand.



MadAdam81 said:

If it was handheld, the 3DS would be at 90% due to only having the low selling Vita for competition.
In the UK, the top few games and a lot of the top 20 are 3DS games,



Peach64 said:

I'm pretty sure the figures are percentage of sales for May. So out of all hardware sales in May, 3DS got 26% of them. I could be wrong, but I can say with almost certainty that the 3DS does not make up 26% of all hardware sold ever, and I'm also pretty sure it's not getting anywhere near 26% of the software sales either.

I think the reason for the bump is the games, although the free game promotions in January and June have helped. A lot of people on this website think the 3DS turned around in 2012 but from visiting other forums, nobody really got too excited about Kid Icarus, NSMB2 or Paper Mario. In Fire Emblem and Luigi's Mansion however, you have two really great games that got people's attention. Before, nobody was really talking about 3DS, now I've seen so many people picking up the Fire Emblem and Animal Crossing bundles.



Sakura said:

Thanks folks. Just trying to work out the significance of 26%. For hardware sales I suppose they can't be counting smartphones/ipad even though "traditional" gaming is losing ground due to cheap game provision? I guess large companies are always giving out sweeping statements without really thoroughly explaining. That's why I have a healthy scepticism when it comes to "facts and figures"



Banker-Style said:

With Animal Crossing out in da UK tomorrow,it'll be interesting to see how the 3DS sales will be.



Haywired said:

I'm pretty sure it's 26% out of all the current consoles (Wii U, Wii, Xbox 360, PS3, 3DS, Vita).

And if it were just between the 3DS and Vita it would be about 85% in 3DS's favour.



b23cdq said:

That promotion would be more effective if it was available world wide, or at least everywhere in Europe... (-_-)

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