As Predicted, Wii Drops to £99 in UK Today

Will low price = higher sales?

From today, the Nintendo Wii will be available across the UK in two varieties: white with Mario Kart Wii and a Wii Wheel, or black with Wii Sports and Wii Sports Resort. The console's price has changed too, dropping to around £129.99, but many retailers are taking the chance to sell the machine even more cheaply.

As we reported earlier this month, the £99 Wii is now a reality, with UK stores including GAME and Gamestation offering the machine for under £100, both in-store and online.

It remains to be seen whether these price drops can bring about a big upswing in the Wii's sales fortunes.

Update: To clarify, the Wii is only £99 in-store at Game/Gamestation when bought with a chart title. Its standard selling price is £119.99.

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