Redbox Game Rentals Go Nationwide in June
Posted by Zach Kaplan
$2 a night across the U.S.
Last October, when we announced that Redbox was beginning to expand their video game rental service, including Wii titles, to a much greater market, many of you asked, "When will it come to me?" Now we have the answer, if your Redbox is one of more than 21,000 locations – June 17th.
Redbox offers dvd, Blu-Ray and video game rentals from computerised kiosks generally found outside of grocery stores, gas stations and in McDonald's restaurants. Currently, select locations include such new and popular releases as LEGO Star Wars III: The Clone Wars, Major League Baseball 2K11 and Sonic Colours, though the catalogue differs from city to city.
You can head to the Redbox website to find locations near you and the availability of game copies from kiosk to kiosk. The press release is featured below. What games do you hope to rent from Redbox?
Redbox, America's movie rental destination, today announced it will offer video game rentals at more than 21,000 redbox locations nationwide beginning June 17, 2011. Top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray™ daily rental prices. The announcement follows a test of video game rentals in select U.S. markets that began in August 2009.
"Redbox will increase consumers' access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers," said Mitch Lowe, president, redbox. "With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment."
Redbox, a Coinstar, Inc. brand, has tested video game rentals alongside movies at 5,000 redbox locations. "Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America," added Lowe.
Today, nearly 64 percent* of people in the United States own a game console.
Upon launch, redbox will feature games across the three major console platforms: PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®. Video game titles will range from top releases to popular family and kids titles.
"Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store," said Joel Resnik, vice president, games, redbox.