News Article

Redbox Game Rentals Go Nationwide in June

Posted by Zach Kaplan

$2 a night across the U.S.

Last October, when we announced that Redbox was beginning to expand their video game rental service, including Wii titles, to a much greater market, many of you asked, "When will it come to me?" Now we have the answer, if your Redbox is one of more than 21,000 locations – June 17th.

Redbox offers dvd, Blu-Ray and video game rentals from computerised kiosks generally found outside of grocery stores, gas stations and in McDonald's restaurants. Currently, select locations include such new and popular releases as LEGO Star Wars III: The Clone Wars, Major League Baseball 2K11 and Sonic Colours, though the catalogue differs from city to city.

You can head to the Redbox website to find locations near you and the availability of game copies from kiosk to kiosk. The press release is featured below. What games do you hope to rent from Redbox?

Redbox, America's movie rental destination, today announced it will offer video game rentals at more than 21,000 redbox locations nationwide beginning June 17, 2011. Top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray™ daily rental prices. The announcement follows a test of video game rentals in select U.S. markets that began in August 2009.

"Redbox will increase consumers' access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers," said Mitch Lowe, president, redbox. "With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment."

Redbox, a Coinstar, Inc. brand, has tested video game rentals alongside movies at 5,000 redbox locations. "Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America," added Lowe.

Today, nearly 64 percent* of people in the United States own a game console.

Upon launch, redbox will feature games across the three major console platforms: PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®. Video game titles will range from top releases to popular family and kids titles.

"Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store," said Joel Resnik, vice president, games, redbox.

From the web

User Comments (47)



SwerdMurd said:

Good news! (cigarette juice)

2 bucks a night is legit. Way better than required-subscription or like 7 bucks for a couple days or w/e. Might find a list of 6-8 hour fun games and keep an eye out.



Colors said:

Hope some come to me with games soon. No redboxes with games within 50 miles of my house.



Gameday said:

great for checkin out games n not wasting money. but from what i seen they need a better selection.



TKOWL said:

Well, the only ones by my house are ones at Wal-Mart, and I hate going to Wal-Mart.



Token_Girl said:

Meh, I take to long to beat games for this to be worth it. But for a quick demo for a game I'm on the fence about, this is nice.



theblackdragon said:

this has been in my area since it was first announced, and the selection is just not that great. there's nothing i want to rent available near me



Dodger said:

I saw one in LA that had some games (not very many) but our local one here in Indiana doesn't have games yet. I'll have to check out what they have for Wii this June!



TeeJay said:

$2 a night is kinda 20 days I would have paid for the game already.



NIN10DOXD said:

ive been renting games from redbox and there very few games and most of them suck. i cant find many decent games in my are an we have 20 redboxes!!!!!!!!!!



Link-Hero said:

I'm not interested in this one bit. You are limited to what so happens to be in one of the Red Box machines. Also, I like to take my time playing my games, so I don't like to rent them either way.



rjejr said:

Here's to hoping that with the buying power of 21,000 locations (I don't know how that compares to Walmart or Target but 21,000 seems like a big number to me) they can get some better games. I never go to mine b/c it's across a 6 lane major road but I might for a good game. $2 a night would be expensive for a lot of games, but pick up Sat. morning drop off Sunday night (I'll admit I have NO IDEA how they judge time) would be good for GOW3 or Uncharted 2 or any other 8-10 hour game. It's a good "demo" rental price. I'ld rather pay $2 than take 4 hours to DL a PS+ 1 hr. trial. Also great for a Wii party night if they have Wii party games. Or an afterschool "playdate".
Redbox is to Netflix what Redbox is to Gamefly, an add-on, not a replacement.



Birdman said:

Perhaps, but my library is pretty awesome about having good games or being able to get games at neighboring libraries across the southern suburbs of Chicago, so perhaps not.



Zach said:

I haven't really utilized this yet, but if the selection is good then it'll be great for me. Most games I play very rarely, maybe once every few months. I find my shelf stacked with $40 games I've played only once or twice. And Gamefly is overpriced and unreliable. But Des is right, Redbox's selection is usually less than optimal, though maybe that will change.



astarisborn94 said:

Two dollars a night? When I last rented games at Blockbuster, they were about eight dollars for five days. Two dollars X five days = 10 dollars.

No thanks. Will do Blockbuster until Red Box is cheaper.



Zach said:

@Limelight I went to check and they actually have a deal where you can get unlimited game rentals for $22/month, which is about $0.73 a night! They've also included games in their rent-by-mail program... which means Netflix might start... which means, I'll wait til Netflix does it!

Still, I don't think I'd rent games every night for five days, or every night for a month. It would probably average out to $2 for one game with Redbox or $22 for two games with Blockbuster, at least given my gaming habits.



FluttershyGuy said:

Finally, I can start renting games again! Haven't rented a single game since a relative got me the PS3 for Christmas '09 at a Blockbuster and I got a few weeks of free PS3/Blu-ray rentals. Blockbuster is too steep for me. Last I knew it was 6 or 7 Gil after tax to rent a game. Already do all my movie renting at Redbox. Now, I'll do games too and, to me, Blockbuster may as well cease to exist (which I imagine they will soon). If Blockbuster thinks people can afford their prices in this economy, with EVERYTHING going up and wages stagnate, they deserve to go under.



jbrodack said:

Great news. Their selection might be better now since before was pretty much a test. Redbox is all over the US so this should be good for most people. Might not be the best for people who want to rent games for long periods or rent tons of games but is great for those that just want to try out an occasional game and don't want to spend much money.



Sakeraf said:

how long would it take to beat sonic colors? that game seems like its worth redboxing.



Rensch said:

That's an interesting concept to say the least. So it's basicaly just like a coke machine?



Zach said:

@Rensch You pick what you want from a touch screen, swipe your credit card, and it charges your card for every 24 hour period until you return it to that or another Redbox kiosk.



Kid_A said:

Sorry, but $2 a day is a ridiculous price to ask for a video game rental.



argus said:

This sounds like a good way to test out a game that you're thinking about spending $30-50 on. Since the Wii doesn't have free demos (besides a few Wiiware games), this is basically a $2 demo. I'm okay with that.

To those of you who say $2 is too much - is there somewhere that does a cheaper single night rental? So far, I've seen people say $8 for 5 days or $22 for a month at Blockbuster. Those are good deals, but sometimes it's better to just have a single night at the lowest possible price. You know, just to check out a game or have some fun when friends are coming over.

When I was a kid, nobody offered 5-day or 30-day rentals. There were 1-day and 2-day rentals, and they were roughly this price.

My only complaint - there is one of these by me, and it gets a long line when things are busy. The line makes it difficult to get into the grocery store. People are tapping the screen, browsing the selection, and thinking about what they want to rent. Meanwhile, people are waiting, and I'm just trying to get into the store with my shopping cart.



bezerker99 said:

I have a RedBox at the 7-11 right next door to me. I can't wait to see what games they have



suburban_sensei said:

Sounds like a great deal if you rent a single-player game with a rather short campaign. You could beat it over a weekend or even in a day if you have the time, for just around $2-$4. For people complaining about the price, it's better to pay that for a game you know you can beat in a few days, then what Blockbuster charges (I think its around $10) and sure you get it a week, but many games you are already done with by then. I think GameFly is still your best bet if you play enough games, it's pricey but you can play A LOT over the course of a month.



RudysaurusRex said:

I actually think RedBox and Netflix could have a possible merge or they are the same company. They have the same logo, too.



SwerdMurd said:

i'm surprised so many people think 2 bucks a night is too expensive....I personally think 99 cents a night (given that's what movies cost) would be severely undervaluing the games in question. Games retail, new, for 60 bucks. Movies are what...20 in DVD form now? By that logic, they should be priced at a 3:1 ratio, not a 2:1 ratio.

Regardless I dunno if I'll actually make use of game rentals, as I'm mostly a buy person. If I did though, it'd be utilizing a service like this. Rent in the morning, play all day, take it back earlier than I got it the following morning. Not a bad way to spend a day off of work.



Nintendoftw said:

Blockbuster has a much wider variety. But to be honest I would rather just download a demo, although I fully support blockbuster.



BulbasaurusRex said:

@41 The problem is that you can watch a movie in one day, but you can't beat most video games in one day (although you do have over 24 hours, until 9 PM the next night no matter what time you rent it).

However, it's more convenient and still cheaper if you can beat in in 3 days, than renting from Blockbuster. Also, although my library now offers the equivalent of free rentals, it takes forever to get to the top of the reserve list. When it has a game I'm interested in renting, I'll be making some good use out of this service this summer. First up for me: "Batman: The Brave and the Bold" for Wii.



Ryno said:

$2 is to pricey??? Do you people work? So far the slection around my area has been lousy, but I will keep checking if only for a good laugh. Speaking of a good laugh - $2/night is to much, now that is a good laugh!



DrDaisy said:

I've seen the cases and I'm pretty sure you could fit handheld games like DS and PSP in there easily. HINT HINT



CanisWolfred said:

You know what's easy to lose? DS and PSP games. You know what's hard to put a Bar-code on? DS and PSP games. I'm just saying.

Wit the way I treat rentals, which is to choose what I want to buy, $2 a night is a steal. I'll only play it for a day or two, then return it. If I like it, I'll buy it. Either way, it's a lot cheaper than risking $50 on a game I might not like.



DrDaisy said:

Then keep the game in the case or in the unit when you're not using it. Handheld rentals aren't for everyone.
You may have a point about the barcode though.

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