News Article

Nintendo Praises Sony and Microsoft's Contributions to Gaming Industry

Posted by Trevor Chan

Keep your friends close and your enemies closer

Gone are the days when you could call Nintendo a big fish in a small pond. Modern gaming has undoubtedly expanded the size of the waters, and there are once again, several big fish that inhabit said pond.

Speaking at the Learning Without Frontiers conference yesterday in London, General Manager of Nintendo UK David Yarnton spoke about the range of software that can be found on the PlayStation 3 and Xbox 360 with the ability to encourage industry growth, even citing LittleBigPlanet from Media Molecule as a "fantastic example" of such software. On recognising competition from Sony and Microsoft is good for the industry as a whole, and that all three companies have an important role within the industry, Yarnton goes on to say that it's crucial all three are able to:

... promote game development, providing the extra tools for developers and help them experiment and explore new ideas and concepts... As an industry we can provide people with a lot of different options across formats with the view of having something that can appeal to everyone.

Although Nintendo, Sony, and Microsoft are all part of the same industry, all three companies have taken slightly different routes, but a common thread that runs through them is the concept of motion controls. As the early pioneer in the control method, and now a leading figure in the world of stereoscopic 3D gaming, Nintendo prides itself in resisting governmental aid ― apart from issues relating to intellectual property protection ― and being instrumental in reshaping the image of the stereotypical gamer:

We’re very proud to be different... We have children and families all paying [sic] together... Almost 50 per cent of Nintendo users are female. We believe at Nintendo games can have more social credibility than being something enjoyed in isolation.

[via mcvuk.com]

Sponsored links by Taboola

More Stories

User Comments (33)

HanuKwanzMasBif

#1

HanuKwanzMasBif said:

Well that last paragraph was kind of embarrassing to read. It's like they were ASKING "Hardcore" Nintendo bashers to come up and... uh... bash.

Wolfenstein83

#3

Wolfenstein83 said:

I like to play games on every platform but I grew up with Nintendo and I always felt like their games and systems had a certain quality that others lacked.
Sega was the only other game company that came close to that feeling for me.
It's too easy to call the Kinect a rip-off of the EyeToy, or the PS3 Move a rip-off of the Wii, even if it's kinda true.
Gaming is a business afterall and if you don't evolve, you sink, simple as that, and common sense.
Nintendo does seem to be much more innovative than the competition though, when it comes to hardware.
But I am glad that other companys have moved into Nintendo's turf because competition only creates more innovation and also, craploads of more games for everyone.
The whole bashing thing is childish, lets just play games and have fun, no matter what console it may be on.
People need variety, and that's just what we have now.

JimLad

#4

JimLad said:

So long as Nintendo keep flying the flag for offline multiplayers, I will still love them.

Link79

#5

Link79 said:

I'll admit there's been a few games out there from other companies that can hold their own against Nintendo but I'll never have the same respect for them. Without the the Big N gaming just wouldn't be where it is today. They really know videogames and they've been at it the longest.
If not for Nintendo I would not be the Gamer I am today.

Link79

#7

Link79 said:

On your Knees before the might of Nintendo! One day we shall rule the world!
Wa ha ha ha ha!

Bankai

#8

Bankai said:

@5 yes, gaming would be at the same place. If Nintendo wasn't around, someone else would step up and be creative, or different, and that idea would gain mass market approval.

That's how business works. And Nintendo is just that, a business. It's not anything more or less.

Link79

#9

Link79 said:

@ WaltzElf
Let me refrase that. If not for Mario gaming wouldn't be where it is today.
Ever heard of the gaming crash of 1983? Mario is the reason videogames didn't just die off after the Atari. The industry was dying and Nintendo came along and brought it back to life. Basically I love videogames because Mario was the first game that I became addicted too. No one but Shigeru Miyamoto could've come up with him.

motang

#10

motang said:

Keep your friends close and your enemies closer

Couldn't have said it better myself!

MrPinguy

#11

MrPinguy said:

@Link79
Actually what helped nintendo selling after the crash of 1984, was R.O.B. and Duck Hunt. That helped giving the image of the NES not being "another videogame system", (remind another console... history repeat sometimes hum?) When the little grey box entered the homes of americans they droped the act. But of course the quality of the titles released, such as Mario as you said, helped the NES not becoming just a fad.

SilverBaretta

#12

SilverBaretta said:

I'm glad the companies are actually giving credit to each other. Helps spark innovation and competition a lot.

Link79

#13

Link79 said:

@ MrPinguy
I never did get one of those R.O.B. things. I was always curious about it though. It must have came and went pretty fast. I still have my Nes Zapper and Duckhunt. I hated that stupid Dog that laughs when you miss. I tried to shoot him everytime.

Lotice-Paladin

#14

Lotice-Paladin said:

50% of Female users own a Wii, am I guessing 75% of those own Wii Fit? That is all I hear from my friend's, that their mother's use it to "keep fit".

FonistofCruxis

#15

FonistofCruxis said:

I agree with Link79. Gaming may not even exist if it weren't for nintendo. Although, while I I think that nintendo are better than sony and microsoft, there are still some great games on their consoles.

Token_Girl

#17

Token_Girl said:

I agree that the state of the industry is pretty good right now. For the most part, each console offers a unique experience. Choosing one or the other is really just about what kind of games you like to play and what kind of experience you want. It's great to have options, and I think each console has it's own distinct personality based on features and software.

armoredghor

#20

armoredghor said:

They're all good systems but if you look at the companies themselves their systems draw their origins and feel from that market. PS3 feels like an entertainment center with a variety of up to date hardware, xbox with a computer feel with all it's file management and online features, and nintendo feels like it's more geared for fun and individuality as all it's features are directly related to gameplay instead of sight & sound.

SteveW

#21

SteveW said:

Nintendo definitely rules when it comes to hardware quality, Not always performance but nobody can deny that their hardware is solid and doesn't have anywhere near the amount of problems found in the Sony or Microsoft's consoles. I have two of every Nintendo console ever made (for different rooms) and all still work 100%, not even a bad controller in the bunch! :)

1080ike

#22

1080ike said:

@SteveW: Amen to the hardware quality. My N64 has been through a LOT in the years that I've had it, and it still pretty much works like new (cartridge blowing notwithstanding).

TKOWL

#23

TKOWL said:

Well, this reminds me of Nintendo and Sega. What were once enemies, now are closer of friends.

Hokori

#24

Hokori said:

wait Ninty was a Big fish in a small pond but not anymore????

90's Sega must have been a Big fish to, but now the Pond is dried up and Ninty still survives, so does that make ninty a frog??

MasterGraveheart

#25

MasterGraveheart said:

Thanks for your contributions! Now be good little pretenders, Sony and Microsoft, and keel over in the next generation! =P

Kid_A

#26

Kid_A said:

I think that the fact that 50% of Nintendo's users are females is an amazing figure that Nintendo should be really proud of. The Wii and DS has introduced gaming to a huge variety of people, and to me, it's proof that the big N is still the best, most important developer in the world

MeloMan

#27

MeloMan said:

That's the way I feel Kid_A. I feel like, you can have any gaming system you want, but a Nintendo system is an essential gaming system that could/should be in your home in some form if you are into gaming on any level. I think this was Nintendo's strategy... be a #2 system of choice in everyone's home, and in the end, you actually are the #1 system since you'll be in so many homes. Fast forward to the present, and I think it worked out nicely for them.

Punny

#28

Punny said:

It's nice seeing Nintendo play nice with the competition. As for the 50% of Nintendo users being female thing, I don't find that bad at all. The ladies dig a guy with a Wii. :D

Capt_N

#29

Capt_N said:

We gamers are no social outcasts! If not prior to, the Wii, PS3, & Xbox360 saw to that. Christmas 1991 my sibling bought herself an Nes Challenge Set w/ Christmas money. 2011 I'm here @ NintendoLife.com You get the idea.

On an unrelated note: I could go for a bacon cheeseburger. I wonder what's for (post) dinner?

Edit: More female gamers make gaming all the more enjoyable for us guys. Yet 1 more way to go on a date ~ Gaming Sessions.

NINTENBOY

#30

NINTENBOY said:

Why don't sony or microsoft praise nintendo, I mean they the ones who really need to be on their knees kissing nintendo's shoes. Really think about it, if it wasn't for nintendo video games would even have excisted today and all they do to repay them is trash talk.

lex0plex

#31

lex0plex said:

PS3 and 360 = isolated gaming. Nintendo = social gaming. Each to his/her own. I barely ever play games by myself. I don't see how its very fun if you have no one to compete with or talk to. Even games like Goldeneye and Mario Galaxy, I wait until one of my roommates are home so they can watch me get my kicked. It's much more fun that way :P

Deviant_Mugen

#32

Deviant_Mugen said:

just want to reiterate what @armoredghor said: "gameplay instead of sight and sound" that's what i've always thought, Nintendo chose to make their niche in making games fun and innovative gameplay and that is very important to me because when it comes to graphics, at best you can reach the uncanny valley and then where do you go from there?

bestbuck

#33

bestbuck said:

I personally think Nintendo is loosing it. Where are all the hardcore games? I'll tell you, there aren't any because Nintendo don't make them any more they are more interested in making games for the casual gamer and girls. I play all 3 consoles and the wii is played the least.

Leave A Comment

Hold on there, you need to login to post a comment...