Nintendo UK has big plans for forthcoming Wii U shooter Splatoon, and has confirmed that it has a marketing push in the works which will match that of Mario Kart 8, one of the console's most successful games.
Plans include digital billboards, cinema ads ahead of Tomorrowland and Mad Max, sponsorship of Cartoon Network in the UK and the continuation of the online campaign which started back in April. There's even going to be a Splatoon-themed skatepark in the town of Corby, because why not?
Nintendo UK marketing manager Chandra Nair has been speaking to MCV:
We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we're matching Mario Kart 8 – that's the potential we think Splatoon has.
We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It's a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.
We've already noticed Splatoon adverts on UK TV - albeit on channels aimed squarely at kids - and there does seem to be a lot of interest building in the game. But can it match Mario Kart 8 in commercial terms? Let us know what you think by posting a comment below.