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Feature: Baby Mario's Global Adventure Through Twitter

Posted by Thomas Whitehead

More social networking hijinks from Nintendo

During February Cranky Kong took over Nintendo of America's Twitter account for a day in order to promote Wii U release Donkey Kong Country: Tropical Freeze. Nintendo had made much of the character's inclusion in the game, even officially revealing him at the VGX Awards, and took the opportunity to have a bit of fun. There were tweets teasing memes, criticising gamers that had gone soft compared to the old days of brutally challenging games, and general messages befitting a grizzled old ape.

Of course, we asked you to comment on what you thought of it as an example of creative social media marketing from Nintendo, and a number of you responded positively. In an era when some criticise Nintendo's messaging in online ads and TV commercials, with the big N itself acknowledging shortcomings in areas such as selling the Wii U concept, it seemed like a fresh, more relaxed tone from the company. Not all loved it, of course, but it was at least an attempt at some self-deprecation and light-hearted marketing.

Nintendo's been at it again for 3DS title Yoshi's New Island, with some Twitter shenanigans that incorporated an impressive 15 regional and national Nintendo accounts. The jist was simple, it took the end-of-level routine of a Yoshi passing Baby Mario to another Yoshi, and twisted it into the different Nintendo teams passing the baby around the world. An impressive logistical feat, if nothing else.

It's pleasing to see a well co-ordinated worldwide marketing social marketing campaign, so check it out below and let us know what you think. Is this the kind of promotion you want to see more of in the coming months, and what could be done better or for other games?


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User Comments (33)

babyguess

#5

babyguess said:

If only they put this much effort into the actual game. Sheesh. Well atleast I got a couple of Yoshi 3DS XL systems. By the way, if you plan on getting the new Yoshi 3DS XL and Yoshi's New Island game, Target in U.S. has a promo starting tomorrow where you buy both and you get a $30 Target gift card.

noctowl

#6

noctowl said:

Well, that might be the most coordinated thing Nintendo has done. If only they put that much effort into Brawls online mode.

Smitherenez

#8

Smitherenez said:

Still not sure about getting this game. I guess I could just play the original again.

PrincessEevee9

#11

PrincessEevee9 said:

@noctowl That was year's ago when they made it compared to now. Really the system wasn't terrible since Mario Kart Wii's and all DS Pokémon games were good.

Jampie

#12

Jampie said:

After looking at it again, did Nintendo of France mess it up or do I not know my colors?! The Yoshi isn't yellow... it's orange! :O

Luna-Harmony

#17

Luna-Harmony said:

Plays amazing i played world 1 last night and was most fun I've had in ages the level design, art work for levels, gameplay, hidden items.
Everything is great it takes me back to the snes era. I recommend this game it's such a pity the reviews where low i don't understand why.

JaxonH

#19

JaxonH said:

Typical. Nintendo pulls a neat publicity stunt, and of course everyone turns the dialogue around back to insulting Nintendo. Go figure.

MrGawain

#22

MrGawain said:

Has anyone ever noticed that Nintendo puts the most effort into advertising of the free kind?

Far more fun than being mugged by Titanfall ads on every other website....

sinalefa

#23

sinalefa said:

Cool effort, but Cranky's was more creative and enjoyable, of course.

And I am afraid to say the same applies to their respective games too.

Yellowgerbil

#26

Yellowgerbil said:

@JaxonH I know, everytime Nintendo do something then people get all passive aggressive over what they didn't do. I feel sorry for them actually, with fans that try to shake them of everything they have.

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