Just in case you thought the world had forgotten about 3DS since the newsplosion that was E3 2010, EA reminds you the machine is coming with a few choice words.
The company's Chief Operating Officer, John Schappert, spoke to IndustryGamers and bestowed high praise on the machine, calling it "incredibly cool" and "magical". Mr Schappert also thinks the machine will convert its technological promise into cold hard cash for Nintendo:
I think that device is going to sell like hot cakes. I think it's going to do incredibly well, and in typical Nintendo fashion they have re-energized the industry, yet again. I give them nothing but credit and we are excited to be supporting that platform with Madden, FIFA and The Sims that we announced.
EA's CEO John Riccitello called the machine "cool" even before its announcement at E3, so it's good to see the company holding firm to its "3DS is cool" party line.
We'll have more 3DS content coming soon, including some very special content next week, so stay tuned.