One of the biggest sporting events of 2014 is the World Cup in Brazil, which will attract an audience of millions of fans from all over the globe. That of course means ample opportunities for advertising, and Adidas — which makes the kit of the Japanese national soccer team — has announced that it is teaming up with Pikachu and friends for a special promotion.
So far all we've seen is a couple of promotional images showing various Pokémon in the famous blue shirt of Japan's side, but there's no telling how far this relationship will go — it would be wise to expect branded clothing and other merchandise, but it remains to be seen if this partnership will result in any kind of video game tie-in.
Are you looking forward to the World Cup this year? Which team will you be rooting for? Let us know with a comment below.