Fancy picking up a 3DS in the UK today? We've created a handy overview of the biggest and best deals available across the UK to help you plot where to spend your money.
Tesco — £114.99
All reports point to Tesco offering their consoles at the lowest price at a stunning £114.99, available both in-store and through its Tesco Direct online service.
Amazon is also matching this price.
Morrison's — £119.99
This is a limited offer available in-store for the next 10 days, and expect stock to be hard to come by as the chain has put out plenty of advertising to shout about this deal.
The store is also offering 3DS games for £25 during the campaign, including Legend of Zelda: Ocarina of Time 3D.
ASDA — £134.99
It's not like ASDA to grant Tesco such a big advantage on price, but there's definite space between the jostling giants on the console. We'll wait and see if ASDA has anything up its sleeve, though.
Sainsbury's — £139.99
Surprisingly, Sainsbury's isn't jumping on the lowest price bandwagon, offering the console at £140 and as-yet no announced deals on software. Whether it drops this price to compete with its supermarket opponents remains to be seen.
HMV — £149.99 with a game
HMV is offering the console online for £139.99, with an in-store price of £149.99 that includes a free game from a selection of Tom Clancy's Ghost Recon: Shadow Wars 3D, Rayman 3D, Rabbids 3D, Asphalt 3D, Combat of Giants: Dinosaurs 3D or Tom Clancy's Splinter Cell 3D. Not bad.
We have Ubisoft 3DS game reviews to help you decide which game to go for.
It's also worth noting the store's online portal is selling off games dirt-cheap: Ghost Recon is going for just £14.99, a steal for one of 3DS's most overlooked gems.
GAME and Gamestation — £149.99 upwards
GAME Group stores come in at the higher end of the 3DS pricing scale, offering the machine on its own for £149.99. While this may seem steep versus the competition, you can pick up Ocarina of Time for only an extra tenner: £159.99 with Legend of Zelda: Ocarina of Time 3D isn't a bad deal at all.
The chain will also be encouraging trade-ins, so anyone wanting to upgrade from a DSi or DSi XL can trade in and get the £159.99 bundle for £99.99.
As for online, GAME is plugging its Play Now, Trade Later deal. The 3DS and Zelda will run you £154.99, but trade it in before 25th August and you're guaranteed £150 of in-store credit, not bad if you're only really buying it for Ocarina.
If you spot a particularly good deal anywhere on the high street, let us know and we'll update this post accordingly.