Remember that announcement trailer of We Dare from Ubisoft? No? You know... the one with all the suggestive flirting and bottom-spanking? Yeah, now you remember. Well, despite all the attention that the kinky party game received, it seems the French publisher is very selective in which regions the game will launch in, or rather, will not launch in.

Speaking to The Telegraph, a Ubisoft representative spoke about the reaction to the Pan European Game Information's rating of the saucy title:

Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom.

This move follows Ubisoft's decision to skip the United States when launching We Dare later this year. With the U.S. and now the U.K. crossed off the list, it seems the market that Ubisoft is targeting is primarily mainland Europe. We have terms like shareware, and shovelware to describe different types of software based on what they offer to the user. Perhaps we should refer to this as underware now?

PEGI has also issued a response to the reaction that the 12 rating has caused, highlighting the remit of the European ratings board:

Conclusions by press and commenters have been based exclusively on the online commercial... whereas the conclusions of PEGI were based on the game experience... It was correct to give the game a 12 rating... The content of the game and the interaction that the game itself implies do not warrant a higher rating. Marketing may have implied something else, but PEGI does not rate advertising, it rates game content.