News Article

Nintendo Teams Up With E4 For Mario Kart TV Promotion

Posted by Thomas Whitehead

Have your highlights shown on TV

With Mario Kart 8 now just a week away, Nintendo UK has announced an intriguing partnership with E4 — the UK TV channel — to show player's exploits in Mario Kart TV in the commercial break during peak time. Not only will it be an exciting opportunity for early adopters of the game, but this promotion seems like a clever advertising opportunity for the Wii U title.

As you may know, Mario Kart TV allows you to edit and save highlight reels from 30 to 60 seconds long, and then upload them to YouTube and Miiverse. From launch day on 30th May to 2nd June, however, UK gamers will also have the chance to enter their highlights on a special competition page — website url TBC — in order to win one of five opportunities to have their replay shown during a peak time commercial on E4. The five winning entries — with the player's name displayed — will be shown between 2nd and 6th June at around 8:10pm on the channel, right in the middle of commercial primetime. The five winners will also receive a "real-life Mario Kart cup", while these ad spots will also promote a separate competition for viewers to win a Wii U.

E4 will be advertising this partnership and competition from today (23rd May) up to 1st June, with the following comments given in the press release.

Danny Peace, Agency Principal, Channel 4 Sales said: “This bespoke partnership with Nintendo and E4 gives viewers a money can’t buy opportunity to win the chance to see their very own game play broadcast in peak-time on E4. It builds upon Channel 4 Sales’ strong track record in creating truly innovative and creative marketing solutions that engage clients’ brands with consumers in a unique way.”

Roger Langford, Mario Brand Manager at Nintendo UK said: “Mario Kart TV is a great addition to the Mario Kart functionality and we think it’s something that fans will really enjoy. It’s great to rewatch in detail those key moments in the race, whether it’s getting blue-shelled, exploring the new anti-gravity mode or reliving your victory as you cross the finish line, E4 is a perfect vehicle for highlighting this feature to a young and engaged audience and we’re looking forward to seeing the entries.”

E4 is certainly a popular channel in the UK, running various high-profile shows such as The Big Bang Theory. Are you planning to enter this competition in order to have a shot at primetime TV fame?

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User Comments (28)



Tsurii said:

Lawl...reading this while I'm watching the Big Bang Theory

man...Nintendo's really pushing this game, eh? I hope this'll boost some sales



ICHIkatakuri said:

This is cool it's on tv doesn't matter what show its on I suppose they all play videogames in the show. A good idea to get the wii u noticed.



Mario-Man-Child said:

Amazon have an ETA on my Mario kart between 3rd and 4th of June! This comp is over by then. If it's not despatched by Wednesday I'll have to consider my options.

"All to save a tenner"



elstif said:

@ICHIkatakuri Yes the characters play videogames, In fact one of the latest episode focus around Sheldon trying to decide between buying a PS4 or a XBONE. At some point other characters in the series state their opinion on the consoles and at the end Bernadette says "I play Wii", statement that was placed as a joke and her opinion was ignored. There was no mention about Wii U
Unfortunately that episode resumes the perception a lot of people have on Nintendo consoles lately

I´m glad to see they are going to advertise it, it´s about time. But they should do this kind of thing on all countries



readyletsgo said:

E4 is just a repeat channel of Hollypokes, HIMYM, other American crappy comedy shows like 2 Broke Girls (still dont understand how anybody can find that funny, even in the states) and the always rubbish Big Bang T and the likes. Young people (teens) watch it. Might get loads of sales from this promo. So thats cool

I still dont really get the MKTV thing, maybe I'm just too old, but I mcht rather PLAY the game than watch someone else show me tricks/exploits.

Anyway, I'll be at a festival the weekend when MK8 is released, so will have to wait until the week after to play it.



Genesaur said:

This can only be a good thing. I'd like to see something similar for North America. Putting "Wii U" on a car is not quite cutting it.



SleepyCrossing said:

@readyletsgo Aside from your blatant anti-American comments, ("even in the states," ect.) you seem to have missed the point. You'd (much*) rather play the game than watch others do so, which is exactly the point of the advertisement. You see people playing the game and say "hey, that looks like fun, maybe I'll check it out." Obviously the goal of the marketing campaign is to create buzz and interest.

You can keep your bitter and derogatory comments to yourself next time as well.



DespyCL said:

That doesnt mean that only uk players can upload their highlights, we americans can too, right? Right?



Action51 said:

Yeah, those stupid American TV comedy shows....totally unsophisticated!

They need to dress in women's clothing, engage in slapstick, and shout "rubbish" at each other.

Honestly though, I don't understand the hate that "The Big Bang Theory" gets...probably the use of a laugh track or people just don't watch it and assume it must be stupid.

It's a sit-com, not Breaking Bad or Downton Abbey.



CaviarMeths said:

@Action51 I watched the first couple of seasons, but I realized that it was laughing at nerd culture, not with nerd culture, and it still carries on the stereotypes that have been outdated since the 80s. That, and it's mostly just a long string of punchlines instead of really building on situations for comedy.



EverythingAmiibo said:

MOh stop complaining Americans! You get like every sort of event (including E3!!!) and you get to play ssb4 at best buy!!?! It's about time uk got some interaction from Nintendo! I'm totally entering



Mega_Umbreon said:

@Genesaur You'd be surprised at what an ad in NASCAR will do. Just look at Dogecoin for example, that car became a huge deal on the internet and did its job by getting people to talk about Dogecoin.



readyletsgo said:

@SleepyCrossing haha sorry dude, I didn't mean to offend anyone. I mean that in American the show seems to do brilliantly with ratings all the time but I see so many Americans along with us Europeans say it's a terrible show. On BBT, I've watched it, it was good for the first season but after that, just terrible and I just can not stand Penny and Sheldon.

And re: mktv, I meant personally I don't see the point of uploading a reply of my gameplay. Of course advertise the hell out of the game, God knows Ninty need to.

Ps: thanks for the spell check lol, this isn't a classroom, typing on my phone.



Action51 said:

@CaviarMeths - No, I'm a total nerd. I get the jokes and can take it when they poke fun at stuff I like. Ultimately the main characters are all likable despite their flaws and they actually DO get the references and science right...there's a reason uber-nerds Steve Wozniak, Stan Lee, Neil DeGrasse Tyson, and Leonard Nimoy have all made guest appearances.

@sinalefa - Actually right now...yes.

American and UK television to a lesser extent has been taken over by reality shows, psuedo-documentaries, and Disney-style kids shows. Classic, fun, well written sitcoms are kinda dead...

In the 60s we had Bewitched, The Addams Family, and Car 54...
In the 70s we had Sanford and Son, All in the Family, and Taxi...
In the 80s we had Family Ties, The Cosby Show, and Cheers...
In the 90s we had Seinfeld, Newsradio, and Frasier...

in the post millenium era we have...King of Queens? Two and a Half Men?....Two Broke Girls?...meh...the Big Bang Theory is a welcome breath of fresh air.



ledreppe said:


It's repeats!

I'll enter this competition, but I doubt I'll win, unless there's something really interesting that happens while I'm playing.



JaxonH said:

Dang... Nintendo of Europe is gettin' it in! Idk what change took place, but they're making all the right moves. In fact, better than I even thought was possible.



IceClimbers said:

@Action51 Two and a Half Men is decent. Last Man Standing is pretty good too. Beyond that, sitcoms are dead. Also, surprised you didn't mention Friends, Home Improvement, Fresh Prince of Bel-Air, That 70's Show, etc.

Too many reality shows. Animal Planet isn't even about animals anymore. History Channel isn't history stuff for the most part.



Genesaur said:

@Mega_Umbreon Hey, I agree. I just hope we see something more, as well. They couldn't possibly do TOO much advertising. Until the Wii U is doing better, it'll never be enough to ward off our paranoia.

@sinalefa I hear that. I get so sick of being compared to Sheldon by people who know nothing about anything "nerdy" outside of that show. And that'd be okay if the show could make me laugh and be, y'know, good. But, well, it isn't.

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