For the North American launch of Super Mario 3D Land, Nintendo is going all-out by turning Times Square into a real-life rendition of the Mushroom Kingdom.
From 12th November, fans will be able to pick up their very own Tanooki tail and ears to wear while leaping through Mario's world: green pipes, coin jumps and even the Goal Pole will all be there.
It wouldn't be a Nintendo event without themed food — remember the frozen Kirby snacks? — so Nintendo is offering free slices of mushroom pizza from the cleverly named "Mushroom Kingdom" pizza truck. To grab a slice you have to be one of the first 1,000 attendees to use the #SuperMario3D hashtag on Twitter.
Best of all, some lucky folk will even be able to grab the game before it officially goes on-sale.
Will you be popping along to take a trip through Mario's three dimensional world?
Times Square Warps into Mario’s 3D World
New Yorkers are Invited to Play Inside Mario’s World on Nov. 12 for an Advance Look at Super Mario 3D Land for Nintendo 3DS
To celebrate the launch of the Super Mario 3D Land™ game for the Nintendo 3DS™ hand-held system, Nintendo is giving fans in New York City a rare opportunity to experience how 3D significantly enhances and reinvents the beloved Mario gaming experience. Anyone who visits Times Square on Nov. 12 will be invited to play inside Mario’s 3D world with life size warp pipes, trampoline coin jumps and a flag pole finale! Consumers will also have a special opportunity to play Super Mario 3D Land in advance of its official Nov. 13 release date.
Among Mario’s World 3D game-play experience, attendees will also be able to enjoy:
A performance from a mass group of Nintendo characters at the start of the event
A set of exclusive Tanooki ears and tails as featured in the original franchise, rewarded to fans onsite throughout the event (available while supplies last).
A “Mushroom Kingdom” Pizza truck nearby offering free mushroom pizza slices to the first 1,000 consumers onsite that tweet using the #SuperMario3D hashtag.
Additionally, in advance of its official Nov. 13 release date, Nintendo is rewarding its biggest fans in attendance with an exclusive limited early sale of the game at Toys “R” Us located in Times Square on Nov. 12.
Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS. The platform utilizes 3D visuals to deliver classic Mario action with enhanced depth, distance and speed, all without the need for special glasses. To date, more than 262 million Super Mario games have been sold around the globe, making it one of the world’s most widely enjoyed video game series.
Mario costume characters, kids, adults, teens, parents, and video game fans will be in attendance
Saturday, Nov. 12: 10 a.m.
Military Island at Times Square
Broadway and 7th Avenue between 43rd and 44th Streets
New York, NY 10036
A large group of Nintendo characters performing and participating in activities throughout the event.
A multi-sensory environment constructed from the ground-up to depict Mario’s World in the middle of Times Square.
Inside Mario’s world fans will be jumping for coins, going into a warp pipe and sliding down the iconic flagpole.
Hundreds of fans wearing their Tanooki ears and tails as Mario does in the game
Super Mario 3D Land game footage featured on the Jumbotron that fans and passersby can watch.
B-roll and photos available.