News Article

Wii Sports Club Marketing Steps Up in Japan

Posted by Thomas Whitehead

Dat music

Nintendo's strategy to earn Holiday sales for the Wii U is relatively diverse, and that variety in offerings is certainly well demonstrated by Wii Sports Club, which transitions the bundled Wii classic to an eShop release with updated visuals and online play. It could be perfect for attracting upgrades from Wii owners, though Nintendo will need to successfully give the download a presence in the mainstream that a boxed retail release would enjoy, a marketing challenge in itself.

Marketing efforts seem to be underway in Japan, with a TV spot and longer video emerging to promote the app and the first two sports that'll be available to buy, Tennis and Bowling. Between them the videos feature that easy-going music so familiar to Wii owners, while showing off MotionPlus controls, Miiverse and the online community play options.

Check out the footage below and let us know whether you think similar adverts in the West would help to coax in new and existing Wii U owners. Tennis and Bowling arrive in North America and Europe on 7th November with Golf, Baseball and Boxing to follow.

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User Comments (38)



Warruz said:

Now could we get some US advertising. I keep saying Nintendo needs some sort of advertisement showing where you can use the Wii U gamepad, it could be funny :

Cooking in the Kitchen? Put Netflix on and keep watching or Youtube to follow a recipe

Outside having a smoke? No more Angry Birds with that cig; you’re now hunting Rathalos in Monster Hunter

Taking an extended sit on the toilet ? Words with friends pffffft; you’re now playing Mario in a tanooki suit stomping on goombas in Super Mario Bros U

In the tub taking a bath? No more just listening to music; you’re captaining the Jack Doll and finding booty in Assassins Creed 4

Socializing in the Living room with family you’re not fond of? No more fondling your phone hoping for someone to get back to you to save you from this misery; you get to hunt down the Joker and his thugs because you’re Batman!

Also WHY is this called Wii Sports Club? Thats just running into the same problem before with consumers not knowing the difference.



Nintenjoe64 said:

Wii Sports Club is probably my second most anticipated game this year, I can't wait to learn the new Tennis and reignite my passion for Bowling! I wish it was a £40 retail disc but not the end of the world if the download(s) don't completely own my 32GB. Will probably get Wii Fit U and save the rest of my GB for Mario Kart!!!

Wii U is definitely going to be more fun for the family than a PS4 or Xbox this Christmas



datamonkey said:

@Warruz - "Also WHY is this called Wii Sports Club? Thats just running into the same problem before with consumers not knowing the difference."

Very well said. I think Nintendo need a new marketing company as they have failed big time with Wii U so far in getting the message across.

This is a nice idea though however I think £1.79 for 24 hours access is a bit steep...



lbs said:

This is a cool concept, but I need to know that Wii Sport Resort games are coming.... Specifically (and really only) that Table Tennis game!

Also, how come everything sounds better in a female Japanese voice!?



Warruz said:

@lbs Soft voice + a Voweltastic language . Not to mention there is some primal attraction that exists with foreign voices for some reason (perhaps due to knowing they have diverse genes compared to yours? )



6ch6ris6 said:

yes it is an old game
yes it doesnt have the best visuals even if it is an HD-remake

but holy moly this looks like fun (and that music really never gets old)



Nintenjoe64 said:

@Warruz You should make your own fan video of all the places you can now play games. My personal favourite is playing while downstairs making a round of tea.



thesilverbrick said:

@Warruz I wish those scenarios actually would be plausible, but I can't get more than fifteen feet or so away from my Wii U before it loses a connection to the Gamepad. And that's without even going into another room...



rjejr said:

I hope this gets a disc release after all 5 sports becomes available. Knowing Nintendo that could be a very long time though. I'm looking forward to playing online but it might be awhile before anybody we know has a Wii U ;-(

Graphics seem a bit weak. I like the Miis but the rest is a pixelaxted blur. I think my Dreamcast tennis game looked almost as good, and thats about 13 years old.



sinalefa said:


It is called Club because you can create sports clubs with your friends. It should not be confusing if Nintendo makes clear you need a new console for this.

What Nintendo needs to do is advertise HD, online and those Club interactions. So the same old you love with these NEW features.



Warruz said:

@Nintenjoe64 iv considered it .

@thesilverbrick Sadly it depends on your house and your placement of the Wii U. Before i moved i lived at the end of the house so i couldnt go anywhere with it because the signal had to go through several walls. Now with my new place its dead center and it reached everywhere.

@sinalefa The confusing part is the Wii in the title for a game that is for Wii U. The Wii U has a terrible branding issue due to not differentiating enough from the Wii so people still arnt to sure what it is. Having this called Wii Sports club justs adds to the issue. Obviously this isnt an issue with us on a Nintendo message board, but these commercials arnt for us.



Mahe said:

New rearranged music? Nice ads, but still not convinced about the pricing model.

@datamonkey Nintendo "failed" with the Wii U marketing before because the Gamepad sucks.



Ichiban said:

Is it 2006 already? Jog on with with this crap Nintendo, its had its moment.



HollowGrapeJ said:

@Falco Why do you people keep complaining about the price? All the sports put together is $50. The price of a new game. This has upgraded features including HD and online play, and they aren't forcing you to buy the sports you don't want. @Mahe The GamePad does not suck. It's one of the main reasons the Wii U is different from the Wii. @MeowGravy Don't buy the game if you don't like it. Sorry.



Mahe said:

@Superstick The struggling Wii U and its Gamepad, different from the 100 million selling Wii... yeah, "different to Wii" is obviously a good idea!



DualWielding said:


Can you really do all that? I understand the range of the Wii U is not that good, I've heard it being described as an Ipad that only works in the same room as the console



aaronsullivan said:

@Mahe I want to argue with you about the GamePad because it IS awesome, but I just can't look past your avatar being Excite Bots. Everyone should play those Excite games and we need more.



LittleIrves said:

I'm irrationally excited for this. I think the regional Club idea could potentially be a huge way to reignite some enthusiasm for this game and remind people how much fun they were/are.



Memeboy3 said:

Well i hope that Wii U's Marketing in General improves, the Wii U will survive if it does good this Holiday Season!



Kaze_Memaryu said:

@Warruz My hat is off to you! Nintendo might wanna consult you and your great ideas!

... but yeah, Nintendo doesn't realize how few differences there are between Wii and Wii U, and they do almost nothing to change that picture...



Warruz said:

@ferthepoet It all depends on your house and where you have your Wii U. Basically the Gamepad doesnt have much range because Nintendo put in a "if its not this good dont work" type of mechanic with the signal strength otherwise what your seeing and whats happening on the console wouldn't sync up.

General rule of thumb i have noticed
The signal can go through two thin walls or one thick wall easily
If your house has some sort of metal or vinyl siding dont expect to make it to the porch.
Put your Wii U upstairs and for the most part you can reach all of the floor below.

Off of my list i have been able to do all those things personally with no extra effort except for the porch one at my original place due to the layout and placement of the console .

@Kaze_Memaryu Thanks, i do work in Marketing and it would be VERY awesome to work at Nintendo NA .Maybe i will have to make the video and send that in with a resume.



HollowGrapeJ said:

@Falco The same could be said about other games like Soul Calibur 2 HD Online. And if It's such a rip off then don't buy it. XD



Gen0neD said:

Good god, i cant wait for this! I need boxing, tennis and bowling and providing that Nintendo keeps rollin'- archery and table tennis. Make it so!



Mahe said:

@aaronsullivan You've got a great avatar too, Nausicaä is fantastic. Agreed about the Excite series

Maybe they'll do an "Excite Truck HD" after Wii Sports Club? (Wishful thinking.)



biglee said:

I am really excited for this, and I can't wait to play bowling and golf online, but I agree with all of you that this should at the VERY LEAST have "U" in the title. Maybe something like "Wii U Sports Club Online HD". I know that's a mouthful, but at least it gets all of the major selling points across and lets people know that it's actually for the Wii U!



SomeBitTripFan said:

If Nintendo offered one free sport, Bowling in particular, people would be snapping Wii U's up left and right.



hcfwesker said:

By spring next year this will most likely be made into a system bundle (DL codes of course). Ads are good, but your 1 ad to dozens from
PS4/XBone just arent cutting it Nintendo.

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