News Article

Publishers Reveal Sales Figures for Skylanders and Disney Infinity

Posted by Andy Green

Activision and Disney prepare themselves for a festive battle

The war between the two major players in the figurine beaming adventure game genre has been raging lately what with the release of Disney Infinity last month.

Naturally, the ambitious project takes a lot of influence from Activision's Skylanders series and according to Disney Interactive it shifted 294,000 starter packs in the U.S during the final two weeks of August.

Speaking to GamesIndustry International, a spokesman for the company said it was "very pleased with the launch" in the U.S. and around the world and believes Disney Infinity is well-positioned for the critical holiday season.

Not to be outdone, Activision has flexed its sales muscles by revealing just how many packs Skylanders Giants sold in the 12 months up to 31st August 2013. It turns out in its first two weeks it sold more than 500,000 starter and portal owner packs globally, which looks more than Disney's number but of course includes all nations and not just the U.S.

To date, the Skylanders franchise has generated more than $1.5 billion in worldwide retail sales and Eric Hirshberg, CEO of Activision, said Skylanders Giants "delivered the biggest kid's video game launch of the last 12 months".

We've accomplished this unmatched level of success by consistently delivering magic to our passionate, young fans. And the best is yet to come. With next month's release of Skylanders SWAP Force, we will take this category that we've pioneered to a new level of innovation and creativity.

Skylanders SWAP Force will land in North America on the 13th October, Europe on 18th October and Australia on 16th October and will be available on Wii U, 3DS and Wii, as well as PlayStation 3 and Xbox 360. It will be in direct competition with Disney Infinity and will be fighting hard for those holiday sales.

Will you be looking to buy one of these products on the run up to the festive season? Which do you prefer, Skylanders or Disney Infinity? Let us know in the comment section below.


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User Comments (22)



SmoochyTea said:

This screams for a comparison graph...

However, I feel that one day I will get sucked into buying these kind of plastic figurines.



Whopper744 said:

Definitely more of a Disney fan, and I've recently been enjoying Disney Infinity with my wife, and other members of my family. I hope Disney can step up their game!



WingedSnagret said:

Disney definitely has the upper hand since many more people know and love their characters while Skylanders, though it has had a far longer presence, comparatively haspractically unknown figures for potential buyers to recognize.



rjejr said:

Gameplay wise Disney Infinity's toybox create mode has a lot going for it, but we own about 2 dozen Skylanders figures so I think well be sticking w/ that one.

I really thought Disney would crush Skylanders, and people would have had enough after 2 Skylanders games, but now I'm not so sure. The "Swap" mechanic is a neat new idea, and I'm not even mad at having to buy a new portal b/c after buying the portal w/ the 1st game the "portal" packs were ALWAYS on sale cheaper than the pack w/o the portal. Why, I don't know. So we already own 3 portals, whats 1 more?

My kids birthday is in Jan, hopefully they'll have most of the new Swap characters out by then, they're the only ones I'm interested in purchasing.



McHaggis said:

I'm getting my kids Disney Infinity for the Wii U for Xmas. I know for certain they'll like it because it has characters from their favourite films. I can't say the same for Skylanders, but it's definitely going to be able to hold its own.



Mk_II said:

Nintendo, please take note and flood us with simlar NPC figurines. You guys have the best IP in the known universe and are sitting on a goldmine. The possible playsets are legion.. Mushroom Kingdom, Hyrule, Donkey Kong Country, the Metroid universe. Please please pretty please?



Emblem said:

I don't care either way for this battle but i do know that Skylanders cost a hell of alot less to set up,sell and market than Disney Infinity. So for the meantime their profit is going to be considerably higher than Disneys.



Relias said:

Nintendo Infinity?? Pokemon, Zelda, Mario Bros... Choose your own starter set.. and get the rest in play sets.. Metroid, Kid Icarus, Donkey Kong... all used and clashed together in each others realms... maybe it should be called Nintendo Beyond..



Relias said:

Actually I like what Nintendo is doing with Rumble U.. only 18 figures and they are all optional.. I don't like being forced to buy 12-20 dollar figures in order to play a game



KKSlider said:

Dear Nintendo CEOs, I bought all the Pokemon Rumble Wii U figures make more and I will buy them all!



GamerZack87 said:

Well, considering I preordered a Skylanders Swap Force Dark Edition, I would have to say...both.



Nico07 said:

I enjoy playing Infinity with my kids, having collected all of the figurines released so far we are having a great time with it. $22 million in sales so far is not too bad though they are nearly a quarter of the way toward meeting their development expenses of $100 million. I plan to buy most of the other figures/playsets/power discs when they release, so I will try and help them out that way. Its a fun concept and they Toy box mode has a lot of potential. It would be nice if more playsets and dlc could be added to give the game even more life aside from what is already on the disc.



alrighthearthis said:

I'm picking up Infinity to play with my daughter. She loves Disney movies and is still too young to care much about Skylanders.



Aaronzord said:

I never really fancied Englanders too much. The character design really doesn't appeal to me...those figures are just really ugly.

I plan on picking Infinity up soon though. Yay Disney.



Aaronzord said:

Done in by autocorrect! I have fancied many Englanders in my time...just not Skylanders.

Didn't we used to have an edit button?

k, the edit button shows on my phone, just not my Kindle.



ThumperUK said:

Just bought Infinity this morning, I have no interest in Skylanders, the Infinity Toybox mode sold it for me.....just hope it isn't going to suck my wallet too dry (though the unreleased Toy Story sets do look tempting!).

I'd like to see what the sales figures are for each console, particularly as in the UK, Disney Infinity ads are highlighting it as a WiiU game (and I've seen more of this ad than the total of every other Nintendo ad. Yet again, further shame on Nintendo for not advertising the console then wondering why sales are pathetic. I've seen no ads at all for Wonderful 101 (and Ninty seem to wonder why no one is buying it!!)



Shambo said:

I bought the first Skylanders for 3ds, because I wanted a good new platformer and that's exactly what the portable version of the game delivered.
I was already hooked with the highly collectible figurines when the second game came out, which I bought for my Wii U because it needed a new game as well.
A friend bought Disney Infinity for his Wii U, didn't really get into it, and sold it to me. Now I'm looking forward to the release of the Toy Story playset, and the Jack, Mickey and Vaneloppe 'The Glitch' Von Schweets figurines.
I was going to skip Swap Force, but... It's been preordered for a while now. Since Stealth Elf and Hex are my favourites (I have two different versions of both), and the first comes in a new version with the game, and the second one's 'lightcore' version -which hasn't been released here before- was a free preorder bonus.

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