Brjann Sigurgeirsson — CEO of Image & Form — has been talking to Nintendo Difference about his company's forthcoming 3DS title SteamWorld Dig, and was predictably asked about the chances of it coming to the Wii U eShop.
We are still considering SteamWorld Dig for Wii U, but I also think we have other ideas that suit the Wii U better. The Wii U is a very powerful console, but I think Nintendo has a hard time explaining to consumers who should buy it and why. It becomes a paradox: if not enough people buy the console, developers are not going to flock to it – which means that it takes longer for the console to establish itself.
We're hearing this more and more these days — Nintendo doesn't seem to have explained the appeal of the Wii U well enough in its marketing materials, and punters simply don't understand what makes the system so great. It certainly is a unique console and offers something that its rivals cannot; the problem seems to be capturing the imagination of the game-buying public.
Hopefully if developers like Image & Form can cook up some innovative experiences using Nintendo's hardware, the task of getting people on board will be made that much easier.