According to Adweek, Nintendo is doing the rounds at major media chains including cable company Comcast, hoping to secure their support for Wii U.

The site claims Nintendo executives met with a number of top content companies at last month's Consumer Electronics Show, but sources admit it's very early days so far and that nothing may come of these meetings.

Still, it's encouraging to hear Nintendo preparing to take Wii U down a more wide-ranging media approach, which would back up Nintendo of America president Reggie Fils-Aime's assertion that Wii U will boast a full range of entertainment.