The FlameRed 3DS is under a month away, and Nintendo is keen to use tomorrow's price cut and the new colour to inject some life into the handheld's sales. In case you were in any doubt about this, here's a video showing the console's new, redder shade; in fact, Reggie Fils-Aime has a new, redder shade of his own, looking even more tanned than usual.
Talking heads from Ubisoft and Toys 'R' Us also pop up to lend their continued support to the system.
Don't forget if you already have a Nintendo 3DS you must use it to connect to the eShop before 11:59pm Eastern time today to enter the Ambassador program. For more information check our 3DS Ambassador program and free eShop games FAQ.