People Will Know When Metroid: Other M Arrives
Posted by Trevor Chan
M for marketing
With less than a month before the latest instalment in the Metroid series hits the shops, it's still not too late to tease gamers with what's in store when they take on the role of Samus Aran in Metroid: Other M. The side-scrolling, 3rd person action game has now got a new game page over on the Nintendo website; with more content to be added in the coming weeks.
The game page has preliminary game details and a few videos available for viewing. The mysterious S.O.S. signal; codenamed Baby's Cry, is very lightly touched upon, as is the location where the game takes place. All that has been divulged at the moment is that the "Bottle Ship" is a large decommissioned colony; drifting amongst the space debris.
There's also a scrolling list of actions that Samus can perform that's nicely presented, and as you're browsing through this newly-created game page, the haunting orchestral score by Kuniaki Haishima can be heard which really sets the mood of the game.
Earlier today, MCV reported that Nintendo is to extensively promote the launch of the game to ensure the success of the game matches the expectations of the company.
The build up will begin two weeks prior to Metroid: Other M's launch on 3rd September with a "high-impact" television campaign which will run for a month on terrestrial and satellite channels. The Internet will of course, be an important tool for promoting the game; with carefully selected sci-fi sites lending an advertising hand in order to spread the game's appeal. Across the month of September, cinemas nationwide will be screening trailers before "blockbuster action movies" so not even film fans will be able to escape the efforts of Nintendo's promotion.
Roger Langford, Marketing Assistant at Nintendo, briefly explains the narrative-driven action game that launches next month:
Metroid: Other M caters to fans of the Metroid series as well as being an ideal entry point for newcomers... The unique gameplay mechanic offers a new and exciting experience for everyone, and the game gives players the first truly in-depth look into the lead character Samus Aran.