News Article

Nintendo: Hey, We're Green, Honest!

Posted by Adam Russell

Company responds to damning environmental report

Nintendo has responded to the recent Greenpeace report in which it was awarded just 1.4 out of 10 for its chemical, e-waste and energy policies.

In a statement made to Eurogamer, Nintendo points out that the Wii is the most energy efficient of this generation’s consoles and that it considers the environmental impact at every stage of development.

We would like to assure customers that we take our environmental responsibilities seriously and are rigorous in our commitment to comply with all relevant laws relating to environmental and product safety, including avoiding the use of dangerous substances in our manufacturing processes and ensuring the safe disposal and recycling of materials.

We consider the environmental impact of our products over their entire life cycle, from planning to disposal. In the planning phase, for example, we make every effort to design energy-efficient products and select materials for component parts and packaging materials with careful consideration for the environment. We also consider the importance of reducing environmental impact at end-of-life disposal by clearly indicating the materials used in each product to make recycling easier.

We also work to eliminate harmful substances from our products right from the initial stages of material selection and have established strict environmental control standards, with our 340 production partners all co-operating with us in our efforts.

Stick those details on your Web site, Nintendo, and you'll be raking in the points for next year's report.


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User Comments (45)



Mike1 said:

Just like I said back in the other article, who cares what Greenpeace (and PETA) have to say. People in Greenpeace and PETA are morons.



Hardy83 said:

I'm green too, but you have to believe me cause I'm not giving you any proof.



thewiirocks said:

Stick those details on your Web site, Nintendo, and you'll be raking in the points for next year's report.

I'm unhappy Nintendo even justified the report with a response. If I was Nintendo, I'd rather sue Greenpeace for defamation. Those a*hats make sure that their methodology (which is not anywhere close to scientific, thorough, or even correct) targets the most popular company in an attempt to get more press for themselves. Meanwhile, they give a passing grade to the worst offenders of environmental responsibility.

Greenpeace lost whatever little credibility they had left when they pulled these stunts. The only thing left to do is throw them all in jail and dissolve the organization.



paygar said:

lol Nintendo reacts like a crying child which was beaten by the younger brother.

but for a Continent that didn't believe in the Greenhouse effect the comments show that a lot of people are dumb or like they politics...



McGruber said:

But seriously what proof do we have either way? Just because your a fanboy doesn't mean you have to stick up for them with every negative comment. There are a LOT of things Nintendo does wrong, especially in the eyes of hardcore gamers (who they have nearly abandoned). Being green just might be one of them.



Firkraag said:

Sure you are Nintendo, sure you are, we'll just have to take your word for it



Firkraag said:

Correcting a Germans grammatical errors in English sure helps you prove a point, especially when it's not their first language. You just added to his statement in spades.. Not that I agree with him, but comeon, really?



Percentful said:

Yeah... I guess I may have overreacted a little. Still, it's not fair to stereotype. People aren't stupid just because they disagree with a corrupted organization.
I wish I had a wiimote like the one in the picture. It would be fun to use!



ejamer said:

"I'm unhappy Nintendo even justified the report with a response."

Agreed. Like most of their actions, this Greenpeace report is both misleading and manipulative. I firmly support any company that chooses NOT to validate this type of propaganda.



Percentful said:

Well, if Nintendo is worried that people are going to make a horseback peripheral or a zii, I'm sure they would be worried about an organization saying bad things about them



Token_Girl said:

It's not exactly a detailed response. At the end of the day we don't really know how green they are. (Though, in the end it doesn't matter, since environmentally unsustainable agricultural practices are worse for the environment than anything these companies are releasing into the environment.)



Strofan7 said:

This report isn't about how green the products nintendo makes are, but more the manner in which they make it. So pretty much wii=green. Making the wii=1.4/10. The report and nintendo's comments were about different things and both were accurate.



Raylax said:

Regardless of who's doing the eco-comparisons, be it Greenpeace in this case or another group in another, I don't see why Nintendo or any other company should feel pressured into writing and releasing lengthy reports on their environmental status to any random who demands it. I would suspect Ninty's environmental department have better things to do. Like actually reducing their carbon footprint rather than just writing about it for the sake of whiny ecomentalists who think they're saving the world.
If it was a governmental requirement, then sure, get reports done. But Greenpeace hold no power over anybody. They just throw their weight around and expect people to give in to their demands.

And look, I'm all for going green. I recycle, I don't leave the TV or even the Wii on standby, and the house is full of energy-saving bulbs. But if Greenpeace ever came around and demanded that I write a report on my green credentials, I'd slam the door in their face and tell them to get the hell off my property. And I'd hope Nintendo would do the same.



thewiirocks said:

@Strofan7 - Incorrect. The report is about what Nintendo says about their manufacturing process. A process which they do not provide information on their website about. According to Greenpeace, not posting information on their website makes them automatically EVIL and therefore they get dinged.

Nevermind that it would take only a minor amount of prodding to obtain the information from companies like Nintendo. A simple email to the "Contact Us" form probably would have gotten Greenpeace everything they wanted.

The key is that Greenpeace does not actually want the information. They want to generate press by giving companies low environmental scores. By using this nonsense methodology of looking for manufacturing information on a company's website, they are able to generate outcry by giving companies low scores.

They did this before with Apple. Apple already used the most environmentally friendly manufacturing processes available. (Jobs was something of a hippy himself. He's pretty core about these things.) But because Dell and HP had information on their websites claiming that someday, somehow, somewhere, they would START implementing environmentally friendly manufacturing... Dell and HP got a passing grade.


It would have taken 10 minutes to pick up the phone, send an email, puff smoke signals, SOMETHING. Nope. Greenpeace gets too much press from targeting companies like this. So they will continue until someone uses legal means to shut them down.



Rapadash6 said:

Greenpeace is just a part of the Global Warming BS those environmentle fat cats want you to believe so they can sell these companies credits, which are basically permission slips to pollute the environment. I'm all for saving the environment but the people involved in that initiative are quite shadey and I'm not falling for their crap.



Adam said:

Wooo, another Green Peace bashing party, despite the fact that Nintendo is not really offering much information of substance here.



colmtheperson said:

By comparison to their competitors (X360 and PS3) the Wii is actually more efficient on power and more reliable, which means less of them have to be thrown in the dump! That sounds like a good environmental rating if ever I heard one



The_Fox said:

Greenpeace said something negative about Nintendo that I have no way of disputing!!!!!
Nintendo makes their systems out of pixie dust, berries and twigs!!!!!
Microsoft and Sony make theirs out of puppies, coal and uranium! Pick on them instead!!!!!!!!!!
Green Peace is evil and should the leaders should be killed for what they do!!!!!!!!!!!!!!!!!!

etc, etc, etc..........



Objection said:

Microsoft and Sony make their systems out of uranium? Ok, I'm switching to that then. Sounds...glowy.



AVahne said:

maybe Nintendo should put the information on their site, then they wouldn't be getting little annoyances like Green Peace



thewiirocks said:

@Fox - Do I dispute that Nintendo did not publish environmental information on their website? Nope. Do I dispute that this is proof-positive that Nintendo is not "green"? Hell yeah.

Are you claiming I am wrong to do so? Please explain. I'm very interesting in hearing an inspiring defense of the chickens--err... gentlemen.



RyuZebian said:

Oh please... Greenpeace may be climate terrorists and don't always have the facts on their side, but they get things done. Does anyone here seriously believe that electronics producers would try as hard as they do to get more enviromental friendly without Greenpeace shedding as much light as they do on the subject?! It's all about appearances, folks. The companies want to have an enviromental friendly appearance, and Greenpeace saying "this is a company that has our approval" is almost like the greatest enviromental reward ever! That=sales, and all companies want a share of those, so they try their best to. And eventually, we will end up in a world where console gaming will be the least of our climate changing worries!

@The Fox
Way to tell of fanboys who can't deal with critisism against their favourite puppy-dog-innocent company. Right on.



Sylverstone said:

I'm sick of these Greenpeace reports every year.

At least Nintendo spoke out and set their proirities straight. I don't even think they had to speak out. Who's Greenpeace to call out the Big N?



thewiirocks said:

@RyuZebian - What of the excessive polluters who are getting "passing" grades during Greenpeace's Quixotic quest? What of the 300 watts being burned by every person playing a PS3? What of the number of 360 parts ending up in dumps due to repairs? Where is Greenpeace in making sure that they are holding those company's accountable?

That's right. They're chasing press releases. And you're giving them Kudos for doing it. You sir have graduated to someone who does NOT care about the environment. Anyone who supports these sort of tactics is against cleaner air and a better environment.

@Sylverstone - Let's be careful here. Greenpeace has every right to ask for environmental information. Nintendo has a right to say 'no', though I doubt they'd do so. What the issue is is that Greenpeace does NOT have the right to defame companies to get their own name in the press.



dizzy_boy said:

hold on, isn`t this story a year old now?
besides, greenpeace don`t exactly hold any authority over how a company runs it`s waste management.
i think it`s good that there are people concerned about the planets welfare. but it`s the way that greenpeace do things that annoys me.
rather than advising companies how to be greener, they blame and shame them, which i`m sure has the reverse effect of what they want to achieve.



William90 said:

A little off-topic, but has anybody heard of The Story Of Stuff? It was made by an ex-Greenpeace person and is shown in primary/elementary schools to 9-year-olds. It is widely criticized, and has apparently made the kids scared of buying Lego



Elmernite said:

I went back to read the other post (that first mentions what greenpeace said) and had some of my faith in Humanity restored by the outpourings against both Greenpeace and most importantly PETA.
Nice to know sanity still exist.
"Does thinking your the last sane man on the planet make you crazy? Cuz if it does, then maybe I am."



Junior117 said:

I don't see why Greenpeace must exist.

If Greenpeace likes to judge other companies, then let's see THEIR practics and offices.



mastersworddude said:

Its funny that whenever news pops up saying so and so insulted Nintendo everyone has to stick up for Nintendo like it does no wrong.



Capnking said:

I think it's a mistake to read this whole Greenpeace thing as an attack on Nintendo, or as a claim that Nintendo's consoles are in any way inferior to Sony's or Microsoft's - in the original story, Greenpeace published a huge list of companies that were either being environmentally unfriendly or hadn't kept to their emission-cut targets. Nintendo happened to be at the bottom, but there was nothing in the original story that singled Nintendo out particularly - it's not some kind of targeted assault.

Plus, Nintendo failed to meet the emission-cuts they themselves committed to making. Let's face it, that's not good...



Big_A2 said:

@38.mastersworddude: Well, at least we all get a good laugh out of it. Ho ho ho.



thewiirocks said:

@mastersworddude - I find it insulting that you think this is about Nintendo. I've been angry about Greenpeace's tactics LONG before Nintendo was targeted.

Go punch "Greenpeace tactics" into Google and learn something. Maybe you'll even stumble across the long list of companies Greenpeace has been using this latest, deceitful tactic on. Nintendo is just the last in a long chain of companies.

I will repeat again: DO NOT encourage Greenpeace. The stunts they are pulling amounts to illegal defamation of a number of companies. This isn't about environmental responsibility. It's about power. Greenpeace wants power and all the trappings that go with it. They hide behind environmentalism as a shield against all responsibility. If you don't support Greenpeace, you must not like the environment, right?

Look up Dr. Patrick Moore sometime. He was a co-founder of Greenpeace who now opposes their tactics. He has actual science on his side. They have scare tactics and self-serving illegal acts. Which one is really looking out for the environment?

Anyone who is for a better environment cannot be for Greenpeace. The two are polar opposites. But don't listen to me. Do your own research. I'd be shocked if you can still defend Greenpeace after 10 minutes of reading up on them.



RyuZebian said:

You are absolutely right. Greenpeace really wants polluted air and the worst enviroment possible. And I am just one of their brain dead followers who share the same goals as they do... Nah. I just know for a fact that Apple Inc. among others have done incredibly much to decrease their enviromental impact since Greenpeace picked on them! As I said: It's the results that matter. GREENPEACE ARE ENVIROMENTAL TERRORISTS. They do illegal things for the sake of the enviroment, but it's not the actual act that gives the results, but shedding light on the subject. They inform people about what things corporations do wrong.
And do you honestly believe they would have the power to do that without their extreme methods..?



Adamant said:

@thewiirocks: I agree that releasing this information shouldn't be necessary, but you saw the comments on the previous news story? 9/10 of them were idiots yelling "lol butthurt fanboys, Greenpeace are always right" at the people correctly pointing out what a joke this report is.
Hell, you see it in the comments here as well.



ToastyYogurt said:

Sure, Greenpeace may be wrong about this whole thing, but c'mon; if Nintendo claims something an enviromental accociation said about them is false, the "green" people (not to mention hippies) will believe Greenpeace, the Die-hard Nintendo fans will believe Nintendo, and everybody else won't care. And of course, there's definatly going to be some debates all over the web.

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