Nintendo: Hey, We're Green, Honest!
Posted by Adam Russell
Company responds to damning environmental report
Nintendo has responded to the recent Greenpeace report in which it was awarded just 1.4 out of 10 for its chemical, e-waste and energy policies.
In a statement made to Eurogamer, Nintendo points out that the Wii is the most energy efficient of this generation’s consoles and that it considers the environmental impact at every stage of development.
We would like to assure customers that we take our environmental responsibilities seriously and are rigorous in our commitment to comply with all relevant laws relating to environmental and product safety, including avoiding the use of dangerous substances in our manufacturing processes and ensuring the safe disposal and recycling of materials.
We consider the environmental impact of our products over their entire life cycle, from planning to disposal. In the planning phase, for example, we make every effort to design energy-efficient products and select materials for component parts and packaging materials with careful consideration for the environment. We also consider the importance of reducing environmental impact at end-of-life disposal by clearly indicating the materials used in each product to make recycling easier.
We also work to eliminate harmful substances from our products right from the initial stages of material selection and have established strict environmental control standards, with our 340 production partners all co-operating with us in our efforts.
Stick those details on your Web site, Nintendo, and you'll be raking in the points for next year's report.