News Article

Independent Retailers in the UK Will Be Able to Sell Nintendo Download Games

Posted by Thomas Whitehead

Retail and download-only eShop cards coming to smaller retailers

It's been said often enough that the eShop platforms will become even more important for Nintendo in the coming months and years, particularly as competition for shelf space and an increasingly download-happy public look for alternatives to physical media. Traditional retail still plays a vital role, however, so while Nintendo would no doubt prefer that everyone buy download games directly from the online stores, some will seek out cut-price options on the high street.

We've seen this happen with download games or download copies of retail titles in the UK and Europe, where major chain GAME has had an exclusivity deal on eShop download codes in Europe; it's sold cards — one pictured above — on the high street in addition to codes directly on its website.

That exclusivity doesn't extend to independent retailers, however, as smaller business in the UK will have a range of eShop code cards available to them from mid-July. This is via distributor DLCSoft, which is credited with providing invaluable stock and availability to indie shops with a range of Sony download products last November. MCV has seen a DLCSoft email that states the availability of Nintendo eShop products will help "to establish their stores as a true digital destination on the High Street".

Times are difficult on the High Street, though launches of new hardware late last year have given greater optimism to major brands such as GAME and independent retailers. It's pleasing to see that the latter category will soon be assisted with these eShop cards.

That's the UK, in any case, and we still hope to see Nintendo greatly expand and enhance its retail presence with eShop content around the world — it could be a vital area of business.

Thanks to all those that sent this tip.


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User Comments (23)



Naoiko said:

This is a great idea! Sometimes there are games that don't cost the full amount of a gift card, but don't leave enough for another game purchase. I wish they did this more often. That way I can just buy the game for the exact amount I want, without using my credit card (which I refuse to do after the big hacking thing w/ Sony years ago) or buying more points than I want. Hope this comes state side!



unrandomsam said:

I have read that article hopefully the codes are sold in hundreds or something like that or it won't be much different to now getting them from

Without the desire to offload stock it won't be the type of competition that is good for the consumer. (Or Amazon's involvement).



rjejr said:

Yeah, considering the ratio of DL only games to retail on the Wi U I'ld say this is a necessity. The top tier $10 and $15 games like Shovel Knight and Pushmo World could probably benefit from a retail presence. (I don't think those $2 or $3 "Web framework" games will see a lot of retail cards.) My kids are always getting Gamestop and Target GCs and occasionally we'll pick up a game that way. Pokemon Rumble U came w/ a free toy at Gamestop.



Peach64 said:

More competition is a great thing. I'd really like to go all digital, but there's two big stumbling blocks on Nintendo hardware, and one is that the eshop is about 25% more expensive than physical copies, because retailers discount and Nintendo sticks rigidly to RRP and rarely has discounts.



Kaze_Memaryu said:

It's a nice thing, but I don't see much appeal in getting codes for specific retail games when you could just get the right amount of money through eShop cards.



Hy8ogen said:

@Peach64 This. It doesn't make any sense if you think about it. Digital games should be at least 10% cheaper compared to retail copies due to the negligible cost in distribution(CD case, printing, optical disk, transporting and storage).

Not the other way around.



Findonovan95 said:

@PatHawks I laughed at this, lol 'High Street' is the term used in the UK for the mall. Basically just a shopping center. At least that's what it is where I live in Northern Ireland.



Pika2346 said:

I picked up Awakening last week from GAME online as a download. £8 cheaper than the EShop, £3 more than physical copy, and I received my download code instantly. For once, GAME isn't a total rip-off...



Iggly said:

@Kaze_Memaryu The only appeal I find from buying digital games from retailers is that you don't have to pay tax for the games unlike the eshop. That's how I got Mario Kart 8 because the retail tax was crazy high for me to afford the Physical Version.



JeffreyG said:

The Dutch company Online Prepaid Services (which has been selling eShop, PSN, Xbox etc. prepaid cards for years) recently started selling MK8 codes as well, so it looks like that exclusivity is really over.



Gonzo1 said:

@Kaze_Memaryu via Game online the eShop game specific codes are usually around £10 cheaper than the eShop price which is much better than getting the exact amount in eShop funds.



baba_944 said:

When it says independent retails, does that mean all game selling stores in UK, or indie businesses?



unrandomsam said:

@baba_944 I think it means anybody except Game/HMV/Supermarkets. (Anybody who would use a middleman instead of going direct). Not certain though.



erv said:

I hope the exclusivity is finally over. When the price war starts, I want to be able to buy my games at those lovely discounts. Amazon for instance should be in now, right?



AshFoxX said:

My main issue with going digital, besides the abysmal 32G size of the deluxe model HD, is the complete lack of price drops. A lot of the time when there is a game that MIGHT interest me, I will usually wait until the price drops a bit. It's only games I HAVE to play right away like Mario Kart 8 that I put down the full retail price day one.

So this is good news for me



Sean_Aaron said:

Hopefully those eShop card placeholders in Amazon will finally have something to buy! I find using Amazon gift certificates far more useful for buying cards for buying download content elsewhere than buying stuff from Amazon itself.



BestBuck15 said:

So I would have to go down town, part with some cash for a piece of paper, walk home and download the game. Is the world gone mad?
Just buy the game when your down there!

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