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Events: Nintendo Life At Eurogamer Expo 2013

Posted by Damien McFerran

A pictorial record from the show floor

If you're based in the United Kingdom then you'll no doubt have heard about the recent Eurogamer Expo 2013, which is the UK's largest video game show by quite some margin. EGX — as it is also known — took place at Earl's Court in London from September 26th to September 29th, and saw more than 70,000 gamers come through its doors.

Every major company working in the realm of interactive entertainment was there, including Konami, Bethesda, Activision, Square Enix, Electronic Arts and Namco Bandai. Sony and Microsoft were gleefully showing off their shiny new consoles, and Nintendo was present with its latest line-up of titles — including Mario Kart 8, Bayonetta 2 and indie darling Tengami, among many others. To cap it all off, Nintendo Life was entrusted with running the official StreetPass Zone at the event, which proved to be incredibly popular throughout all four days.

On every day of EGX we held multiplayer challenges for games such as Mario Kart 7, Monster Hunter 3 Ultimate and Luigi's Mansion 2, with stacks of eShop credit and other amazing prizes up for grabs, which made those in attendance very happy indeed.

For those who weren't playing, there was the chance to find a seat (or beanbag) and do a spot of StreetPassing with like-minded 3DS owners. The area was busy from the moment the show opened to closing time, which just goes to show how popular Nintendo's handheld console is. We were also able to help people properly celebrate National StreetPass Day, which took place on the Saturday.

With our resident video producer Rory Cocker and N64 expert Martin Watts sharing the duties on the microphone, much fun was had by all. If you were one of the many people who decided to shun the delights of the PS4 and Xbox One in favour of the comfort and camaraderie of the Nintendo Life StreetPass Zone then drop a comment below to share your thoughts on the event, and let us know what you think worked and what could be improved on next year.

We've got a highlights video on the way so you can see just how popular the stand was, but in the meantime you'll have to make do with this lovely selection of images from the show floor — which should hopefully give you a flavour of what EGX 2013 was like this year.

All images courtesy of Nintendo UK.

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User Comments (27)



SirMime said:

hehe there's a couple of pics with me in. One of the MK7 finalists namely. Good memories.



Peach64 said:

It was a great place to crash and recharge your battery (both your own and your 3DS!).

I found the Expo as a whole too crowded this year. It's weird because from most forums I visit, people didn't really know it was on until the hype really started 2 weeks before the event and tickets were all gone. I wonder if they'll consider moving to the NEC in Birmingham, but they'll probably want to keep it in London.



Mandalore said:

Wow the StreetPass zone looks huge compared with when I was there in 2012. I was getting about 100 StreetPasses a day back then, how much were people getting this year?

Really regret missing out on tickets, I'll be buying 2014 tickets as soon as they're available!



Ignatius_Cheese said:

The Nintendo Life presence at this year's Expo was unprecedented!

Congratulations to all of the team for making it an enjoyable time for all in attendance, even if I didn't get round to any Monster Hunting...

Managed to Streetpass a few staffers in the PS4 queue as well!



Raptor78 said:

Would loved to have come but London is so far away.
Any chance of a Streetpass Tour of the UK going to all the major cities?
Like when Nintendo used to tour with the handhelds to promote the original 3DS. I got loads of hits then.
Anyway, im glad to see how well it went. Congratulations on a successful event.



Daeyala said:

oops made my way into 3 of those photos...
You all deserve every bit of praise you get, It was a great weekend made 100 times better because of you guys.
You put on a fantastic show, you made it entertaining, funny and unlike some of the other booths, not cringeworthy.
Hope to see you all again in 2014



Zach said:

Looks awesome. Really proud of the staff and how far the site has come.



123akis said:

i was there on Sunday! the Eurogamer Expo was great!! didn't get to do any tournaments but the streetpass zone was great!



Windy said:

**Drools** look at all that streetpass activity! OMG that would be awesome. Hats off to you guys at NintendoLife



timp29 said:

So... what I really want to know is how many streetpasses did you get at that event? Sounds amazing!

I find at big streetpass events, the number of streetpasses I get is limited by how fast I can play through the streetpass games. At the moment I find that you can only queue 10 more streetpasses than are currently in your plaza. Nintendo needs to change this. At the moment they've got the streetpass zones that give you the last 7? people who passed but I think they could further improve on this.

PS For the Aussies out there I have to do a shout out for 'Streetpass Brisbane' who runs a monthly event that gets about 60+ attendees. They also regularly give out prizes etc. Look them up if you haven't already or if you ever come to Australia and swing past Brisbane!



TheRealThanos said:

@Damo Or her super hygienic sister Princess Bleach, since the dress is white instead of the obligatory pink one...
@WinterWarm not that much, I was just wondering what a wedding dress was doing on a games convention.



SCAR said:

I'm actually pretty impressed that Nintendo officially collaborated with NL for this event. I would have never guessed they'd choose such an innocent and kind hearted community to partake in an official event, but perhaps I shouldn't be surprised



Terra said:

I probably should've said hello when I was there on the Thursday. Ah well, never mind

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