Nintendo Confirms There Are No Paid Feature Slots on the eShop, While Devs Receive Free Promo Codes to Distribute
Posted by Thomas Whitehead
All part of an indie-friendly approach
Earlier today we shared reports that Miiverse is set to come to the 3DS "soon" and, in the future, receive dedicated smartphone apps. That information was from attendees at The Indie Games Collective event at the UKIE HQ in London, where Nintendo of Europe's Business Development Manager, Ed Valiente, gave a presentation outlining the welcoming policies in place for the eShop platforms. While quite a few of the announcements were previously known from various presentations and interviews by Dan Adelman and others on behalf of Nintendo of America, this was possibly the first notable occasion that similar details were divulged, publicly, by Nintendo of Europe.
While we'll outline many of the details — and the reactions of attendees — in the coming day or so, there were some details from the presentation that haven't necessarily been focused on before when outlining the positive policies of the eShop platforms; the tweeting efforts from those in attendance have been revealing in that respect. One policy that's been visually evident — but is nonetheless worth pointing out — is that there are no paid-for feature slots on the Wii U eShop, with the goal that the curation and layout of the store is based on merit and fair coverage.
No paid featured slots in Nintendo's eShop. #IGCH2— IndieGamesCollective (@IndieGamesCol) September 6, 2013
Another announcement that hadn't necessarily been spelled out so clearly in equivalent presentations of recent months is that Nintendo is actively working to provide promo codes and 3DS eShop QR codes to developers to promote their work. Naturally these are copies that can be given to the press for reviews or used in contests, with Nintendo also offering support distributing these codes, which is surely invaluable for small studios yet to establish contacts.
Nintendo will provide free promo codes & 3DS QR codes, etc before launch - will sometimes help distribute to media. #IGCH2— IndieGamesCollective (@IndieGamesCol) September 6, 2013
Much more was outlined as part of the effort of Nintendo in recent times to spread awareness of the benefits when publishing on the eShop platforms. Many of these policies earn plenty of praise when cited by competitors, so it's a positive that Nintendo of Europe is joining Nintendo of America in making noises to be clear that, yes, it's as open and supportive to small developers — potentially more so in some areas — as other platforms.