Nintendo Hardware Sees Significant Sales Slump in UK
Posted by James Newton
Wii sold 45% less than previous year, DS down 36%
We already know that Nintendo's profits were down last year – although it's worth repeating it was still the company's third most profitable year ever – but one surprising fact is just how much British hardware sales dropped off compared to the previous year.
The biggest dip was Wii, which saw a 45% drop in units sold compared to the previous year. When you consider last year saw potential system sellers Wii Fit Plus, New Super Mario Bros. Wii and Wii Sports Resort from Nintendo itself, it's disappointing to see the console shifting barely half as much as the year before.
The DS wasn't immune to falling sales, with all models declining 36% on the previous year, indicating that the recent revisions to the format aren't enough to sustain its stunning sales record. There was also a relative lack of true must-have titles for DS released over the period in question, something that undoubtedly had a negative impact on the machine's sales.
Although both Nintendo formats slipped, it bears mentioning that opposition formats also saw significant drops, in line with recent reports suggesting the traditional retail industry is shrinking in the UK.