Nintendo of America has embraced the Nickelodeon Kids' Choice Awards in recent years, and with good reason - it's given valuable opportunities to promote games like Mario Party 10 and Splatoon, targeting a key demographic for the company. Nintendo is now listed as a core sponsor for this year's event, which is on 11th March, and that's likely to be a chance to promote the Nintendo Switch, in particular.

Alongside Nintendo other sponsors will include Cinnamon Toast Crunch, Hot Wheels, Skechers, Toyota and Walmart; evidently Toyota hopes plenty of parents will also be watching. The host this year is John Cena; you can see his promo shot below, including uncomfortably tight orange shorts - there's also a statement by his marketing team posing as him in the press release.

Nickelodeon's Kids' Choice Awards is the biggest party for kids, and I'm so excited and honored to host this year's show."I have a lot of big surprises in store so bring on the slime! - John Cena / John Cena's personal assistant.

This could certainly be a great chance for Nintendo promote the launch of Switch (it'll have come out eight days before the show) and upcoming games to a large audience. Obvious candidates for marketing could be Mario Kart 8 Deluxe or Splatoon 2, so it'll be interesting to see how Nintendo gets involved.