It seems as though almost everybody is disappointed with the first month sales of Take-Two's Grand Theft Auto: Chinatown Wars. We reported earlier this week that the game managed to shift a tame 88,000 units in the month of March, significantly lower than the first month sales of its older brothers. Many expected the game to shift at least 200,00 units in its first month, but sadly, that didn't happen.
When questioned about the sales of the game, Nintendo of America's Vice President of corporate affairs, Denise Kaigler, replied by saying:
Remember that many games for Nintendo DS have a non-traditional sales pattern. The trend is toward ‘evergreen’ games that sell well over an extended period of time instead of in a one-month spike. Call of Duty 4: Modern Warfare for Nintendo DS is a good example. In its first month (November 2007), it sold only 36,000. To date, it has sold through nearly 500,000. Grand Theft Auto: Chinatown Wars is a great game that has received tremendous reviews. We expect that with continued backing, it will follow the same long-tail/evergreen sales route that other top sellers have taken.”
Let's hope those glowing reviews combine with Take Two's sustained support to give Chinatown Wars the sales it deserves.