
You've got to love Nintendo. Here we all are, refreshing our feeds and inboxes every hour thinking that maybe, just maybe, it's the day our favourite purveyor of video games lifts the lid on the mythical 'Switch 2'... and then this.
You want new hardware, do ya? Sure, here's your new hardware, pal.
Let's not get hung up on what Alarmo isn't and instead focus on what it is, because honestly this looks pretty cool. Uniquely and innocently Nintendo (to the point of being misguided, perhaps), and loaded with the requisite quota of surprise and delight. Certainly surprise.
It seems that this is the little WiFi device Nintendo recently filed FCC paperwork for, but Alarmo also appears to tie into the Quality of Life initiative the firm has had on the back burner for many, many years.
First impressions? Alarmo looks like a fun little device aimed (presumably) at kids — and diehard Nintendo fans like us. It's the kind of charming, intriguing, goofy toy that only Nintendo would be crazy enough to manufacture and we're genuinely eager to get our hands on it and see what secrets it holds. It joins a long line of oddball Nintendo peripherals (pedometers, pilates rings, cardboard boxes), although here there seems to be no actual link to its gaming hardware.

But geez, $100 is a pretty penny for a Nintendo-branded novelty alarm clock. If it had some interactivity with Switch or amiibo, it might be easier to swallow that price pill. We'd love to be able to scan a Captain Falcon for the F-Zero theme (which would inform us that we got boost power when we finally jumped out of bed, naturally).
We imagine there'll be new themes coming to tie into upcoming releases. We're thinking some soothing Metroid Prime music lulling us to a peaceful slumber. And Samus shaking us awake with missile blasts. Perfect.
That price tag, though. European pricing hasn't been announced at the time of writing, which is just as well — it's entirely possible that Alarmo will break the three-figure mark in GBP and EUR. We shall see. [Update: It's available in Europe now for £89.99 / €99.99.]
Still, if money isn't an issue and you're after a new Nintendo hardware fix, this looks like a lot of fun. A motion-sensing device that monitors movements in your bed and makes sounds in time to those movem—ohhhhh neu.
Look, maybe it's our internet-dirtied minds. Maybe it's society's fault! Or maybe it's the memory of all the anatomically detailed sketches that many talented artists posted to Miiverse, to the apparent surprise of the innocent NCL team that crafted that much-missed social portal on Wii U. It seems to us, though, that the time-to-dodgy-internet-clips with this one is going to be extremely short. Let's see if we can make it to tomorrow morning. Safe Search on, people!

Joking aside, there's a perverse part of us that enjoys how Nintendo trolls everybody with its innocence. The company itself has said almost nothing about the Switch successor — it's us fans and industry onlookers who work ourselves up by chatting, speculating, wishing, hoping. Switch 2 rumours are echoing around all corners of Nintendo fandom and wider gaming circles, and into that frenzy Alarmo gets sent... and somehow manages to charm away any disappointment through its sheer level of What-the-f—.
Touché, Nintendo. Touché.
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A fanfare plays and the alarm comes to an end.
Let us know your thoughts on Nintendo Alarmo (sorry, 'Nintendo Sound Clock: Alarmo', to give it its full title) below, and look out for the Nintendo hardware review you've all been waiting for as soon as we're able!
Comments 64
Nice clock bro
This is the final nail in the coffin for a Nintendo Direct this year.
One on each Nintendo love hotel room.
Don’t make it weird ya’ll. I’m starting to lose my faith in humanity 😖 Anyway, I’m actually really pumped for this, I’ve been needing a new clock and this looks absolutely amazing. $100 is a little steep, but worth it. Absolutely not joking here, but is it wrong to be more excited at this point for this than the Switch 2 hype? 🫣
I thought it looked pretty cute then I clicked the link in the tweet. 130 Canadabux, I don't think so, man.
@SwagaliciousJohnson you're just being alarmist
yeah i'll definitely pick one up! i been needing a alarm clock anyway
I prefer Yokai Watch Jam wrist watch instead.

Looks more stylish.
HENSHIN...!
@OswaldTheLuckyGamer Ha! Very good.
$100 alarm clock.. it’s clear the next console won’t come cheap, that’s for sure..
This may be the final Nintendo project started by Iwata.
@dartmonkey: Why do you expect a Switch 2 announcement now? Because some old manufacturing samples were leaked by a Chinese worker?
For me it seems that Nintendo wants to milk the Switch until its very end. So what helps more to achieve this: 1) Switch 2 reveal BEFORE Christmas 2024 or 2) some weeks AFTER Christmas?
Nintendo must be so tired and weary of all the Switch 2 speculation that it wants to put it to sleep. Hopefully this doesn’t raise alarm bells among fickle investors. Some fans are acting like they woke up on the wrong side of the bed. They can keep dreaming for another time.
Just don’t judge fans who have the funds to own a cool, silly Nintendo collectible like this. At worst, that’s all this is.
Can't believe that "Speaking with the But" photo is an actual picture from Nintendo — in fact, yes, I can believe it.
Maybe nintendo will use this clock for an achievement system where you can set your daily chores or activities.
It’ll calculate how much time you’ll need and will wake you up when you have to get started.
I think this thing is awesome. Looks like they definitely pulled some of the tech patented for the QOL device. Heck, this might BE the ultimate form the QOL device took!
@Max_the_German We've been expecting a Switch 2 reveal most days since 2022.
The Alarmo is neat to me. It continues what I've always liked about Nintendo - their push to do weird, sometimes stupid things even if it doesn't immediately pay off. It might not make sense at a glance but it's certainly bound to turn heads and garner more interest than announcing an overpriced system pushing GPU and ray tracing.
My first impression? I am ALARMED!
I mentioned elsewhere, but I appreciate that it has some strong 90s/00s tech toy vibes.
Especially in an era where every neat idea is just stuffed into a smart device's app or widget, it's cool to see some standalone tech.
Do you just not care about your younger readers?
Thought it would be £50 max…would be a fun novelty at that price but $100 (so probably £100 over here)? Hahaha. No thanks
The concept is overall great and typical Nintendo but yeah, there's no way I'm ever getting it considering its price - will gladly take two slightly discounted Switch games for the same price (assuming it will cost €100 here in Europe), thanks!
If that's the price of their alarm clock then I dread to think how much the the Switch 2 is going to cost.
At first I thought "Oh, for $20 it seems a little steep, but kinda fun." That was my max price.
$100? Who are they kidding? And that's not even considering the possibility they use this to sell sleep data, which I wouldn't bet against.
EDIT: Looks like I should not bet, as the product page specifies that "Alarmo does not communicate any information to Nintendo." Still not sure why I'd pay $100 for this, but maybe it's not as nefarious as I first suspected.
Nintendo waking up those Switch 2 dreamers.
I'm sure the wife would be extremely impressed* by some motion-sync'd Final Fantasy battle and victory music in bed.
*no, no she would not. 😅
Urgh. I’ll wait for a Digital Foundry analysis then a deep, deep discount…no info on framerates or anything. 😀
When words of affirmation is your love language, and all you and your partner needed was that one Wahoo from Mario. 😌
Removed - trolling/baiting; user is banned
They knew what they were doing XD
LMAO THATS HILARIPUS NL! suprised a certain nintendolife resident wasnt outraged.
anyways glad for those picking it up good with my ten year old current alarm clock
Or get Falcon Punched out of bed if you hit snooze one too many times.
I can't say I'm interested in the product itself but the announcement timing when there's so much Switch 2 talk was absolutely hilarious.
@UltimateOtaku91 This is the most salient takeaway for me! $500 confirmed!
Wake up babe Nintendo just dropped a new alarm clock.
…
…Babe, I said wake up.
…
…What do you mean you need Jump Up Super Star blaring at full volume for that to happen?
Does it require an active online membership to use or update?
There's been a fair amount of people worried about the Switch 2 being a spec-upgrade with no gimmicks, and that Nintendo is abandoning their wacky innovative side...I think we're fine. XD
$100? For an alarm clock? Are you insane!? No thanks.
I learned a long time ago that trying to use something I like as an alarm will only end up ruining it by association with my hatred of mornings and schedules. Though I still kind of want one just for how odd it is. I'm pretty sure this is where Nintendo stuck all the guys who pushed ideas like dual screens, motion controls, and stereoscopic 3D, and I was just recently saying how much I miss that weirder side of them.
I'm disappointed there's no Donkey Kong version. There's a lot of great music there.
Pretty sure the sounds only play when its trying to wake you up
I’m sure it’s been said elsewhere but guardian music for the alarm and then the sound effect for when it’s about to shoot if you don’t get up. It’ll work every time 😅
Love ! Well done big N !
I'm just going to keep waiting for Switch 2.
This thing seems like a neat novelty gift, but that price is insane. I know it's priced that way because of the name slapped on, but how long could this thing even last running 24/7 with screens like that?
@Borderlineland come on ... no one spies on your kids while they sleep.
If this helps anyone have a better, healthy sleep cycle... I'm all up for it.
They know this area of a healthy lifestyle is ignored .... and its a pretty important part of every single person routine on the planet .... so, as ridiculous as it sounds... its something I can get behind them if they release something to help sleeping habits.
Its not about complaining just for the sake of complaining.
If it helps YOUR children improve their sleeping habits.......... then why so bitter about it?
It would make sense if mario or bowser voices berated you for lying in. Are the coin sounds/splatoon gun fire meant to be annoying to get you out of bed sooner? I think this has its place reserved on the failed nintendo product list already.
I would pay 50 for this out of curiosity, but 100?!
I like the thing, but I do think that's too much for what it is. I know I'm not the first person to say that very original thought, but it seems to be the consensus.
It's fine as is, but it seems more like a vanity object rather than anything practical. You're effectively paying a premium for a novelty.
I wouldn't really buy this, given my phone does fine enough as is for an alarm clock. Having one that makes game noises when I get out of bed doesn't really seem like it's practical, especially as I get older. Would've been cool when I was a kid- but I'm 22 now.
Why is Nintendo so invested in how we sleep (Pokemon sleep) and wake up....🤔😅
One day in the future science will make handheld devices that people use daily that will include alarm clocks. I can't wait for the future.
Does it play Doom?
@NFrealinkling You had faith in humanity? Oh you sweet summer child 😂😂😂
Oh look, Nintendo dropped a new video about an upcoming product...
It's an alarm clock.
Never change, N
@Lightsiyd I try to 🤣
@FatWormBlowsASparky I am now I guess 🤷♂️
@Dom_31 It's got everything a smartphone is capable of. Someone just needs to build an app (probably already has lol) that responds to movement and you've got a potentially free Alarmo app on your phone and watch.
Looks really interesting, and has a Nintendo quality to it...but 100$ seems way too high for the limited amount of things it seems to do. Maybe there's more functionality that will be revealed in time? I definitely would've gotten one at $40.
@Anachronism Lol! It's true they haven't had a weird idea for a bit...but I'm glad they still have outlets like this to funnel that energy into!
I’ve been wanting a stylized alarm clock, so this works for me. Considering it has a screen, official Nintendo theming, and motion detection, sounds about the right price.
I’m so happy to still create weird gizmos like this.
If I had any kids I’d definitely buy them one as a present.
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