Disney Infinity Pushed Back To August

"It gives us a little more time to add bells and whistles"

Disney Interactive has revealed that its Disney Infinity video game and toy range will be launching in August instead of June, as was originally planned.

August 18th is the proposed launch date in North America, with other regions getting the game two days later.

Speaking to The New York Times, Disney Interactive co-president John Pleasants said that the decision was made after consultation with retailers, who apparently wished for a release closer to the lucrative holiday season, when video game sales are traditionally more robust.

Pleasants added:

The date became an issue in terms of them asking, ‘Is there a better opportunity here?’...We could deliver in June if we wanted to. Will a two-month timing change help us? Sure, of course. It gives us a little more time to add bells and whistles and make sure it really sings and pops.

While this move will no doubt dismay some players, Disney Interactive's investors are likely to be more annoyed. The company is fighting to overcome a disappointing sequence of financial results, and the delay of Disney Infinity — expected by industry experts to challenge Activision's incredibly popular Skylanders series — will push a potential turnaround even further into the future. "This will definitely impact our goal of achieving profitability for the year,” admitted Pleasants.

Were you looking forward to picking up Disney Infinity in June, or will the delay suit you? Let us know by posting a comment below.

[via mediadecoder.blogs.nytimes.com]