News Article

The 3DS Breaks... Nintendo's UK Preorder Record, That Is

Posted by Trevor Chan

Hopes for Wii-scale success

With Japan's hugely successful launch of the 3DS, it's now only a matter of weeks before the system hits the rest of the world, and preorders in the U.K. are coming in thick and fast.

CVG reports that Andy Yates, Sales Director at Nintendo UK revealed the 3DS is approaching 100,000 preorders ahead of its European launch on 25th March. Speaking to trade publication MCV on preorder expectations, Yates said:

We're very encouraged that it's going to be a big launch... Our target was to get over 100,000 pre-orders - and we're in line with that. So far, we've already beat our personal best for a console launch. With three weeks to go, we're in a great position, as pre-orders are still building... Retailers tell us that things are good, and they're pretty relieved to have a big launch in March; they need something of that magnitude.

Earlier this week, reported on the number of 3DS units being allocated to the U.K. as 185,000, but according to MCV, Nintendo will be consistently supplying retailers with more stock to meet consumer demands.

Nintendo UK Marketing Director, Dawn Paine, also noted that the company is aiming for a system launch on par with the Wii, and touched on the timing of the launch date:

I don't think you can underestimate peoples' hunger for new technology - the performance we're expecting comes from the quality of the product. The pre-order numbers are a testament to that... We are building towards Wii-style launch proportions. That has been our ambition all along: to get the UK into a 'feeding frenzy' situation. We feel we've picked the perfect time to launch the 3DS.


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User Comments (27)



Corbs said:

I think the 3DS will break all kinds of records during its lifespan. Too amazing not to.



Ristar42 said:

Will be the first console I buy since the Wii (not including the retro stuff). In addition to all its flash features just playing Game Gear again has sold me the console
I wont pre-order though, need to save up a bit first!



Kriedler said:

How come all the Euro news is just based in the UK? I have no idea how it's going in Norway here, so I tried asking the place I had preordered if they could guarantee that they would have enough stock to get me one on launch day. Whoever replied was apparently illiterate and said something along the lines of: "WII HAVINT SENT URS YET BKOZ THE RELEASE DATE IZ THA 25TH YOU MORON UR NOT GITTIN IT B4 THAT!!1!"
I sent them a lengthy and angry reply. Still haven't gotten an answer

Also, yeah, Ristar, agreed on the Game Gear
That was a big bonus for me




As long as people actually try it, they will buy it. I'm not sure as many people will buy it without trying! Fingers crossed Nintendo's roadshows work!



Gavin_Rozee said:

I played it the other day and I was speechless. The 3D screen is like looking at some crazy alien technology.



Slapshot said:

@Corbie... I think the same thing. Once the system get a price drop or two it will fly off the shelves like wildfire.



ZukutoBen said:

I hope I will get one on launch day. Since the Cosmos black one appears to be less popular I have more of a chance of getting one. Preorderd mine from GAME™.



default12345 said:


I haven't tried it and I am buying. I was offered a go the other day at my local GAME store and politely declined. Launch day is going to be immense.



rwq said:

So soon we have one device with retina display and one with anti-retina display. Convenient!




tryed you today but i pre orded one ages ago even before i seen it .its the BEST WOEH 3DS



FuzzieBoy said:

Pre-ordered a cosmic black from GAME late last month, and looks like I'll get one with these figures! Hmm, I get to school at around 8 o'clock and it should take Mum around 20mins to get to game so she'll join the que pretty early, I just hope that it's early enough!



SwerdMurd said:

Aw man....didn't realize you had to be scener-style rockin a stocking-cap to play 3DS....../cancels preorder



HipsterDashie said:

I had to cancel my preorder the other day, as I am merely not able to comfortably afford it right now.

Oh well, at least I have White to keep me entertained for a while. And this means, for once, I can wait and pick up a special edition/colour of the console!



1080ike said:

I...Am not surprised at all. I mean, it's the sucessor to the best-selling portable of all time, and the second best-selling video game medium (behind the ps2). Actually, the 3DS might make some new records over its lifetime.



Glade said:

well duh!!??
this is going to be another hit.
then again i expected nothing less from nintendo.
right it sold out in japan??



Token_Girl said:

Well, it looks like the UK price WASN'T too expensive. If they're breaking pre-order records, they must have done some good market analysis when choosing how expensive to make it.



GamerZack87 said:

Well, I can tell already that the 3DS is likely to sell-out just from the number of preorders alone. So far in Australia, JB Hi-Fi has cut-off all preorders in retail stores, and I've heard that Dick Smith has as well. GAME's preorder offer has meant that they're doing extremely well, with people selling their souls by the thousand. EB Games is the only one who still has plenty of vacancies, as they aren't offering free items with theirs - instead you can get one of 5 games for $40.



Crunc said:

100k doesn't really sound like that many. Verizon had, apparently that many pre-orders of the iPhone 4 in the US, which wasn't even a new phone at the time, simply now on Verizon, and they did that in only 2 hours. I know it's a phone, but it is Nintendo's declared competition and it's only one provider of the iPhone 4. Nintendo struggles to muster up such sales with a brand new handheld with glasses-free 3D, and not split up among multiple providers.



Raptor78 said:

@Crunc, considering the size of the UK in proportion to the US they are really good figures 100k preorders in the UK would equate to a minimum of 500k preorders in the US. Comparing the UK to US is like Apples (pardon the pun) to Oranges.

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