Sega Not Giving Up On Mature Wii Titles Just Yet
Posted by Damien McFerran
Recent retail disappointments haven't dented Sega's confidence
As much as we loved Madworld and House of the Dead: Overkill, neither title sold particularly well, which has led many 'industry experts' to suggest that mature, hardcore games just can't find an audience on Nintendo's console.
In the light of two high-profile commercial bombs you'd expect Sega to step back from mature gaming and announce another Dinosaur King game, but according to Sega Europe's Gary Dunn, that simply isn't the case:
House of the Dead: Overkill was a profitable title for us. Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time. You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point.
You have to push boundaries and explore. I think whilst MadWorld commercially didn't sell what we were expecting I wouldn't say it's game over for mature Wii titles from Sega. We're taking a look at the resources we have now. We've got money to invest in development, we're just considering where to invest it next.
So I guess that's a no for Dinosaur King, then?