
We get it — not everyone enjoys celebrating their birthdays, even milestone birthdays. But look, Nintendo, how on earth could you not celebrate your 100th birthday?
Well, according to former Nintendo artist Takaya Imamura — the man responsible for the designs of F-Zero, Star Fox, and art director for Majora's Mask — Nintendo completely glossed over its centennial anniversary. He shared this during an interview with 4Gamer (thanks to Time Extension and TheGamer for highlighting this) on the upcoming video game adaptation of his manga series, Omega 6: The Triangle Stars.
Imamura says that when he joined the company in 1989 — which happens to be the year Nintendo turned 100 — it wasn't really focused on celebrations, in part due to the philosophy and nature of level-headed CEO and president at the time, Hiroshi Yamauchi (translated via Google):
"I joined the company in the year of Nintendo's 100th anniversary. At that time, society as a whole was in a bubble, so companies would take students who had secured employment on trips and throw parties to keep them from losing out, but Nintendo did nothing (laughs). We didn't even celebrate our 100th anniversary, and it was a company that never got carried away."
Reflecting on Yamauchi, Imamura-san told 4Gamer that the mantra of the company was something like: 'Keep calm when you're happy, keep calm when you're unhappy.'
Yamauchi's corporate culture influenced the way everyone worked at Nintendo, and this was as a result of his previous experiences at other companies:
"No matter how well the company was doing, Yamauchi would always speak harshly to employees. Of course, this was because Yamauchi had failed in many businesses, but toys and games are a business that is a liquid business, so it's right even if you think about it normally."
It's interesting to look back and see how the culture has changed at Nintendo over the years, but that attitude took the developer far, and it's still a powerhouse today.
Once known as Nintendo Koppai, the company was founded in 1889 by Fusajiro Yamauchi, and initially sold hanafuda playing cards, before moving into toys before jumping into the world of video games with the Color TV-Game in 1977, and the Famicom in 1983.
Nintendo has been pretty good at celebrating its video game franchise's birthdays over the years. Later this year, the Super Mario series will be turning 40 years old, so we wonder if we'll see anything new there.
Omega 6: The Triangle Stars is being developed by Happymeal and Pleocene, and is a 16-bit adventure game where you get to explore the galaxy with the aim of paying off a loan. It's out on Switch on 28th February.
Let us know what you think of Imamura's interview in the comments below.
[source 4gamer.net, via thegamer.com, timeextension.com]
Comments 20
Well we had Super Mario Bros. 3, Earthbound 1, Gameboy released in that year with Super Mario Land! 🦝 🐸 🔨 🔥🌻 🍂 🍄 💯 Year's!!!
P.S. I think I have that Pikachu doll!
Nintendo was founded in 1889. An event that rocked the world of pop culture so hard that it would not be repeated til almost 100 years later with the release of Belgian group Technotronic's chart topping single Pump Up the Jam...
A company is just bricks and mortar.
I don't care about birthdays. Give me another "Year of Luigi" celebration!
It doesn't bug me that Nintendo doesn't mark the anniversary of the company, but I wish they'd mark the anniversary of Donkey Kong - it is to Nintendo what Steamboat Willie is to Disney.
@PokemonDMG No - SMB3 was 1988!
Hoping we get SMB 40 for Mario's 40th - loved SMB 35!
@bring_on_branstons They’d do it and then shut it down a few months later to keep tradition.
@bring_on_branstons Kind of wish I could’ve played it, but maybe it was better that I didn’t. That way, I wouldn’t have anything to miss.
Good old Yamauchi, always kept it real.
The only correct celebration for Mario's 40th will be bringing back Super Mario 35 with 5 more players.
Better that than what Disney did for THEIR centennial (though Once Upon a Studio was really good).
The 150th and 2039 is going to be a massive year for Nintendo though
No time like the present Nintendo. You definitely deserve too.
@martynstuff
"Nintendo has been pretty good at celebrating its video game franchise's birthdays over the years"
Depends on who you ask. I for one am still pretty annoyed that they did practically nothing to celebrate Wario's last two milestone anniversaries (2019 and 2024).
I want that stuffed Ness... I've never seen that and it's adorable!
“Yamauchi would always speak harshly to employees.“
Yikes. Sounds like a swell guy.
@PinderSchloss Different country, different times. That style probably wouldn't be acceptable today, but you can't argue with the results that did come about.
@StewdaMegaManNerd Oh so true haha - and so annoying as well!
I was v disappointed they didn't keep Mario35 around for longer - I absolutely loved it and was actually good at it!
They've kept F-Zero 99 going and whilst I applaud them doing that, personally it isn't for me (too frenetic!) so why oh why couldn't they keep something I actually liked!
That's Nintendo with Yamauchi-san as the president for better (their products speak for themselves) and for worse (he most likely would've stopped even the Nintendo Museum according to Miyamoto-san) - curious to see if they end up celebrating internally and/or externally the next major anniversary in some way or the other!
@PinderSchloss Welcome to Japanese work culture from the previous century.
Anyway, the Nintendo we know today didn't really exist until pretty recently in History.
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