
Nintendo Direct information leaker 'Pyoro', who has been connected to multiple accurate Nintendo-related leaks over the last year, has apparently locked their Twitter account. This comes following the publication of a story by Bloomberg reporter Jason Schreier where the leaker stated that their source works for Nintendo.
Following the story going live on Friday 21st June, Pyoro acted surprised to the information being shared publicly after speaking to Schreier in a direct message. Schreier responded to this in a post on social media saying he made the terms "pretty clear".
Pyoro: "Wtf I didn't know they would include my responses in their report"
The Bloomberg report details a "backend theory" doing the rounds online, which noted how Pyoro's "previous leaks had all involved games that were set to go live on Nintendo's website as soon as they were announced" and surmised that the leaker somehow "had access to Nintendo's web backend".
In the case of the latest Direct broadcast, Nintendo did not have any "pre-seeded webpages" to reveal new surprises ahead of schedule, and Pyoro supposedly didn't expect there to be many big announcements. Although the leaker has seemingly been clued up on multiple unannounced video game projects ahead of official reveals, they've claimed to not know exactly how their source obtains this information.
Jason Schreier: "I reached out to Pyoro to try to get clarity on this. Over direct messages, they told me that their source works for Nintendo of Japan, “but I’m unsure how they obtain their information” and that the “backend theory is a reasonable guess.”
There's no concrete evidence attached to Pyoro's claim that their source is employed at NCL (that's Nintendo Co. Ltd, the main Japanese company of which Nintendo of America is a subsidiary).
Pyoro's 'X' account has more than 100k followers, with their leaks hinting at multiple Nintendo announcements ahead of schedule, many of which were well publicised and eventually announced. Shortly before the recent Nintendo Direct and the reveal of Zelda: Echoes of Wisdom, Pyoro tweeted that they'd heard from an unverified source that a top-down Zelda may be shown.
Bloomberg also notes how another leaker might have already stepped in to fill Pyoro's shoes:
"Shortly after the Nintendo Direct finished and Pyoro was called out, posters on ResetEra noticed something strange. The night before, an account named AdaWong wrote: “I’m betting on a top down LoZ game starring Zelda and a new Mario and Luigi title... their Brothership is too iconic y’know” — a message that seemed prescient after the announcements of The Legend of Zelda: Echoes of Wisdom, starring Zelda, and Mario & Luigi: Brothership. And so the cycle continues."
After amassing a significant following thanks to their Nintendo Direct info accuracy, it seems like Pyoro's run may have come to an end. If we hear any developments or updates, we'll let you know.
[source bloomberg.com]
Comments 86
I always check the upcoming games from play-asia, no need to get the info from leaker that mostly rumours.
If it was a confidential conversation or question then Bloombergs just being scummy for reporting that.
the poetic irony of a leaker unwittingly leaking their source feels so amazingly cathartic to me
@Roibeard64 Almost as scummy as posting leaked info on the Internet.
Rest In Pain you spoilerifically spoilery spoiler. Why don't you spend your newly-free time telling kids what they're getting for Christmas?
Hopefully Nintendo are sending in the hounds to tear out the traitor/s too.
@Roibeard64 Honestly, leakers deserve it. What they do is illegal- and if they're stupid enough to tell journalists how they get their info, then that just means they deserve what they get in return. Pyoro should have known better, and yet they still went through with the conversation anyways. It's hubris in the purest form.
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Interesting how the leaker culture is withering. Khu lost his source in the Pokemon community, Midori was a guy chasing clout by roleplaying as a Japanese woman with their leaks going dry, and Pyoro was because Nintendo cut off their source and within their own hubris, they fell from grace. There's a reason why the smart leakers don't tend to have a social media presence and just drop things randomly before disappearing into the ether.
It would seem attention in this regard becomes a game of topple. Somebody will tip your balance eventually, most surely. But I guess leaking without getting any fanfare is too reward-less for such folks.
Pyoro should've been smarter, but at the same time I agree with what @Roibeard64 said and no, one bad action never justifies another one.
Anyway, it's sad to see Pyoro go for me mostly because we got to know that a Direct was coming slightly earlier thanks to that (and in that sense it would be nice if AdaWong genuinely steps in to fill Pyoro, we'll see) - knowing about it only a day before is quite inconvenient for some people.
This is hilarious!!
But tbh, besides using the cute Pyoro as an avatar, this could have been a bot-leak for all I ever cared XD
So the bean has finally fallen on Pyoro's head, and it seems Nintendo has sent the little ninja girls after him, too.
Sorry, but I just can't feel for leakers. I admit that I've paid attention to them, but at the end of the day, they're either total fakers or spoilers. I would be perfectly OK if there were no more leaks, but it's like the hydra. Nintendo can cut one head off, but another will grow, so I guess we'll see who else comes up.
Good riddance I'd rather be actually surprised by showcases like the Nintendo Direct.
Not unceremoniously spoiled by some lousy leaker.
Glad they are gone. Spoiling a Direct mere days before it goes live is just lame. I don’t mind rumours about a studio potentially starting work on X game/IP that is years away. Leaking something that is going to be revealed imminently is just spoiling carefully planned surprises!
This is scummy journalism. Not all people know how to talk to so-called-journalists to keep specific information from being reported or attributed to them. This is especially true when we have no idea where Pyoro is from or how old they are.
This could be a situation where they did not share the same cultural understanding as Schreier when it comes to how journalistic practices are for Schreier, or that Schreier our right took advantage of someone “younger” or “naive”.
I have yet to see evidence of how Schreier made the terms “pretty clear”. Until then, this sounds exploitative of an interviewee by their interviewer regardless of what the topic is. It may be “above board”, but ethically shady.
Loose lips sink ships.
Journalists used to be about ‘protecting their source’. Times are a changing.
Am I the only one who cannot call leakers «bad»?
@timp29 people keep saying this but how are you supposed to keep the anonymity of an anonymous source? Schreier has a long track record of journalistic integrity. If he says he made the terms clear I'm inclined to believe him until it's proven otherwise.
Hrmm...Jason Schreier being caught up 'bending' the rules of interviews being on the record? The guy has made a career of this. He burns bridges wherever he goes.
You NEVER reveal a source. Or an interviews source. Or identifiable position at a company. Just because he's at Bloomberg now doesn't shield him from ethics.
@Roibeard64 isn't Schreier among the prolific "leakers" himself? And a he's tabloider as well. Dog-eat-dog doesn't exactly sound like an improbable MO for an environment like this.
@Vyacheslav333 depends on the leak to an extent; some can at least be/seem like genuine goofups somewhere down the promotion pipeline.
@cvrator he picks and chooses his integrity depending on the story and if there's a book involved. He pulled the same crap at Kotaku before it was Deadspin.
@Xbox_Dashboard Examples?
@cvrator How does one keep the anonymity of an anonymous source? By keeping them anonymous.
Just because you are “inclined” to believe one journalist due to your perceived integrity of them, it does not excuse them from providing evidence to support their claims.
@graviton has he reveled pyoro's identity? Pyoro's contact's identity? Seems like they're still quite anonymous to me.
@cvrator currently? There's a ton of questions regarding his involvement with, protection of, or clear bias towards Epic, SBI and the Gamergate fallout. He held the Blizzard internal issues for years till he had the sources pinned down (Book). Not even including his rabid use of Twitter as a bully pulpit for 'engagement'.
He bullseyed Pyoro's source for Nintendo and implicated Pyoro as revealing the easily identifiable information of that source. That's a cardinal sin as a reporter.
@VoidofLight
These modern leakers are indeed very ego driven it’s why they can’t be truly anonymous about it like in the old days because it won’t feed into their social media feedback loop and give them a following. They have to be seen as a Internet personality/influencer or else they would never bother with it.
So sad to see Pyoro go! One of the best leakers, trying to get the fake leakers to stop.
@nhSnork Well, okay.
So sad, that people feel the need to do this. Talking to both sides here.
@cvrator it doesn’t matter what you or I think in this case actually. It only matters what the interviewee thinks. If the interviewee feels that their interviewer crossed a line in reporting something they felt was “off-the-record” or not agreed upon, then the interviewer is at fault here. The interviewer exploited the interviewee.
This is an ethical tenet in all media reporting, from news papers to documentaries.
Jason Schreier being a scumbag is nothing new. He's the epitome of games journalist and I do not mean that in a nice way.
Jason Schreier was pretty clear that pyoros responses would be featured in the story. Pyoro should have told Schreier to remain anonymous if he wanted to be. This is all on Pyoro.
A leaker is essentially an amateur reporter. When they have identified their own source, without that sources permission (which this certainly seems to be the case), they are DONE. His account is locked. He won't be back. Not under this pseudonym at least.
Schreier is a pro. He knows better and clearly didn't think this puny little leaker was worth protecting. You don't assist in revealing a source just because you told him the interview was 'on the record', if he even did that.
Removed - unconstructive
@Xbox_Dashboard I'll grant you that there are some questions regarding the Blizzard stuff but your second point about a "bullseye" is a little strange considering all we know is pyoro's source is that they work for Nintendo of Japan. Beyond that he didn't even know how their own source was getting info so there's not a lot for anyone to go on. The source still seems pretty anonymous to me. Perhaps I'm wrong and this is somehow enough information to single out the true leaker, but I'm pretty sure Nintendo already knew this.
@cvrator Nintendo famously started feeding incorrect info to outsourced parts of the company, in efforts specifically to root out leadkers, several years ago. Pyoro knows this. Knows he screwed up by telling Scheier. And Schreier made no effort to protect Pyroro or the source.
The best thing that can come of this, is people are wary of speaking to Schreier from here on out.
@graviton But if you argue like that you can also say "It only matters what the interviewer thinks. If the interviewer feels that he made the terms "pretty clear", then the interviewee is at fault here."
@JohnnyMind 100% disagree. People who violate the trust of others deserve nothing less than to have their own trust violated. Live by the sword, die by the sword.
@miwa there is such a thing as Journalistic Integrity. You ALWAYS protect your source. Or your sources source. Schreier knows better and his only comment was 'dems da rulez'.
This feels so good for me.
I was one of very few (if not only) who never liked that person, even called him/her a fraud long before this.
There're no good leaker out there. They always eventually fails in the end. We has seen this happening so many times before. But sadly many people in nowadays are so gullible and trusts blindly on everyone on internet.
And they also have a such short memory that they forgets bad things quickly.
So sadly enough that many people will defend that person with their beaks and claws forever despite this. Because that person has been worshipped like a god for 2 years or something now, so their faits still remains unbroken no matter of what.
I really feels so good that we won't sees that name that often anymore. I'm so incredibly sick of that person and its ridiculous fandom surrounding him/her.
Don't forget that 99.8% of the leaks/rumors are always BS.
If you’re speaking to a journalist you should always assume you’re on the record, unless it’s specifically stated otherwise. Why did he think this Bloomberg reporter was messaging him anyway? Just to have a friendly private chit chat?
A lot of people here are claiming to know the fundamentals of journalism and yet, simultaneously don't know what a source is. Pyoro was not a source. If anything, they were an interview subject. A source is usually someone who won't go on the record but will share information. Pyoro apparently agreed to answer some questions on the record even though they seemed to have not understood what that meant.
Why in the name of Wario's nards would he ever EVER think it's a good idea to talk to noted blabbermouth (but only when most convenient to him) Jason Schreier?
@FirstEmperor We should all strive for rightful accountability, not a vicious circle of bad actions.
@miwa I understand where you are coming from. However, in an interviewer and interviewee situation, the interviewer has the greater responsibility to provide evidence to justify how the terms was “pretty clear” for them to publish what they did, especially when accused by the interviewee who stated otherwise.
The interviewer is accused of wrongdoing here. Just saying it doesn’t cut it for Schreier. We need proof.
The relationship between the interviewee (the subject) and interviewer is not an equal one. The interviewer has power over the interviewee and what they said because the interviewer decides what to include or not include in their reporting.
And that reporting can make or break how the interviewee is perceived. It can even make or break someone’s life sometimes.
This is David vs. Goliath. Schreier is Goliath with the backing of Bloomberg, whereas Pyoro, for a lack of better words, is just an ordinary person.
@JohnnyMind You can strive for anything you want, but there is no "we."
(suggestion for this article (and any future similar to this one): a warning regarding vulgar language)
I usually try to avoid leaks because, in reality, what do I get from knowing about something before it's announced?
But anyway, it is mildly comical that this guy ended up leaking his own source. Sometimes, reality is funnier than fiction.
Blaming Schreier is insane. As a journalist, he has to report what he’s given. Pyoro messed up.
@MegaVel91: I agree. Dang....back in the day folks loved to get some sort of snippet of what's coming down the pike.
Ok, you get a leak of what's coming in name or maybe a bit on gameplay (I could be wrong-I don't prowl the plethora of news sites or hang out on the Twitter branches) but you don't know everything.
It's like finding out you're getting chocolate cake at a surprise party, which then folks throw up their hands and go "whelp, that's ruined!" Yet you don't know how GOOD the cake is gonna be.
I'm no expert, but shouldn't you have a bit of a low profile if you're gonna be a leaker?
Anyway, what is done is done, now the question is: Who is this Nintendo employeee and why would he/she risk his/her job (and any future job prospect) over something like providing such information to someone he/she probably doesn't even know in person?
Didn't we learn anything from the guy who leaked the base Smash 4 roster?
Speaking of leakers, whatever happened to Emily Rogers? I'm still waiting on that localization of Mother 3 on the Wii U Virtual Console.
I was fine with him at first, but I realized with this direct how much more fun it was to go in completely unspoiled. So, good riddance
And now Nintendo will look for the source. If they haven’t found it already. Somebody is getting fired and possibly sued. I don’t feel bad for the leaker. I’m glad I skip the rumor articles here so I can enjoy Directs blind. Devs and marketing work hard on those projects; they deserve to be able to reveal them on their terms without clout chasers stealing info.
Stupid bird had it coming.
Leakers tend to ruin the excitement and fun that a Nintendo Direct can bring by spoiling the surprises, so I can't say I'm too bothered to hear this news.
I like going into the presentations blind. Much more fun that way.
Jason Schreier being a scumbag? I'm shocked, truly.
@Dr_Lugae It's easy to tell how insufferable you are just from this post alone.
I'm surprised at all the hate for Pyoro. Their leaks were fun and they didn't really outright spoil things directly and would leave us a riddle or clue to figure out ourselves. Was fun.
Jason is so thin skinned and gets called out on twitter after posting some inane take and blocks people who argue against it lmao.
I hope every leaker suffers from ingrown toenails, hangnails, cracked cuticles, perpetually stubbed toes, deeply split lips, bouts of constipation and diarrhea, sprained ankles, torn hamstrings, tonsil stones, bedbugs, and blackheads.
Whistle-blowers are one thing, but those who intentionally ruin surprises for clout deserve to suffer every inconvenient ailment possible.
I have no strong feelings about this one way or the other, but Pyoro's and some commenters' reactions leave me uncertain about one thing: isn't the protocol when talking to journalists that until you have their explicit agreement that you're off the record, everything you say to them is ON the record? Have I had that wrong?
Kids here is a piece of life advice. When asked to comment on something by anyone in the press about information you should not have access to (especially if it can get you or your sources into financial or legal trouble), do your CYAs. You either answer with "no comment," or "Is it okay if I run your questions through my lawyer first." You answer with those two phrases and you will never be caught with your pants down with a journalist. Even if you say this is "off the record" a journalist can still run and publish your answer as it is a non-binding agreement. Most journalists won't, but you never know and even then it can still get back to you if you're not careful.
NEVER and I repeat NEVER answer a journalist's questions about something that can get you into legal problems unless you speak to your lawyer first.
Not saying all journalists will do this, but you need to do your legal CYAs.
@SpinEnDash Yes and no. When you answer a question off the record it can still be published as it is a non-blinding agreement between you and the journalists. Most journalists won't publish information you give them off the record to keep you as a source (and to maintain their own reputation). But, still people can and have been burned in the press by not being careful even when they were "off the record" as you don't have legal protection even when off the record. It is just a case of be extremely careful if ever approached by the press and you know you can get into deep trouble if you say the wrong thing.
Confidentiality 101: NEVER reveal your source.
I have very little sympathy for leakers in general, outside of death threats and doxxing (I will condemn this towards anyone; even if someone truly did wrong, an eye for an eye is NOT the way a sane society behaves). They only do this for fifteen minutes of fame, spoiling what should be glorious surprises.
This is dominantly on Pyoro, but...If I were Schreier - and I'm not a fan of the guy - I would have confirmed/checked multiple times before publishing anything. I would think journalistic integrity regarding a source would be king. Or maybe I'm too honest for journalism.
@Ryu_Niiyama Your comment--- 101% agree. I can't feel sympathy for something like this. Never liked leakers. Never liked my news ruined with rumors. Devs, news outlets, etc work hard at their craft so it's all unfair to them; Thinking they're doing us a service. To each their own, but good riddance.
The leaker is upset about leaking his own source. Ironic?
@Tyranexx This is my primary issue. Pyoro was clearly in over his head when he was contacted by Schreier. Schreier most certainly knew this. Here is the mystery tho, why would Schreier knowingly burn not only Pyoro but also the source? Maybe this is Schreier's ego and elitism as a 'real' journalist? A dislike of leakers? It's uncertain. Especially considering Schreier himself has played the Leaker under certain circumstances. Pyoro is partially responsible for blurting this out. He just burned his pseudonym and the trust of many sources. But Schreier absolutely knows better than this. I hope no one trusts him again. This is legitimately, the dumbest thing I've seen any reporter do in recent memory. He gained absolutely nothing with this.
@gcunit “Rest in pain?” That’s pretty gross.
It all went downhill for him when he got desperate last week and said a 2D Zelda remake could appear in the direct, having not been able to access Nintendo's website backend as per usual.
Even though he made it clear it wasn't his usual source and whatever, I think he knew his days were numbered and leaking his own source was just the cherry on top.
Having said that the earlier days of Pyoro were quite exciting with his cryptic clues but I think by this point, a lot of us were ready to move on and not have our precious directs spoilt.
@Xbox_Dashboard I'm of the mind that neither party is innocent in this circumstance, but Pyoro in particular has it worse compared to Schreier because the latter was just doing his job in this case.
Did Schreier gain nothing and jump to conclusions a little early? Sure. But I've seen Goodfellas enough to know that the golden rules of being in the crime business are never rat on your friends and always keep your mouth shut. And Pyoro did NEITHER OF THOSE THINGS.
@eaglebob345 You're a psychopath.
@jimmytodgers
bloomberg? Tact?
HAHAHAHAHAHA
@Synecdoche Hopefully, when you apply the sentiment to a twitter account, any unpleasantness you're feeling is tolerable.
Good riddance to yet another attention seeker.
Generally I'm on Nintendo's side with these things, and not at all a fan of leakers. Just want to add that I don't like what Jason Schreier did. I've been in a press interview situation myself where I said things off the record in what I thought was a casual atmosphere, only to find them in the written text later, and on Wikipedia another few days later. Really annoying and cannot be unpublished. Schreier (or any journalist) would never admit it, but they all keep the interview situation unclear on purpose with inexperienced subjects, because they want juicy details and accidental reveals.
@Ruler-Of-All-Evil Pyoro isn't innocent. They are an amateur and instantly lost all their sources because of this. No one is gonna communicate with them after they blabbed to Schreier. Now was this done in confidence? No idea. Should they have specified that? Certainly. But should Schreier have blabbed it as well? Definetly not. This isn't a 'he was doing his job'. Part of journalism is protecting your sources, sometimes from themselves. No source in their right mind is going to trust Schreier without protecting themselves completely, thru multiple channels. This cost Pyoro their entire source base, their Twitter leak account and pseudonym, and their career as a leaker. But ultimately, this will cost Schreier just as much, if not more. You NEVER burn your sources. He broke Rule #1 of investigative journalism. Always protect your source.
@Xbox_Dashboard I agree; no party in this case is innocent. I certainly would never trust an interview with a journo with Schreier's "renown" without setting the terms in a legally binding way first and running things through a lawyer for good measure.
Pretty funny. I don't think leaking is some evil or anything, but it's definitely a "play stupid games get stupid prizes" sort of deal. Hope the internet clout was worth losing your job
honestly don't understand the immense vitriol towards even the idea of gaming leaks in these comments. i get thinking it's lame or unethical to a certain extent but if you're really that worried about finding out about a few games a bit early then it might be time to rethink your priorities a little!!! that being said it is very funny that pyoro thought they could just casually reveal their source without that in itself getting leaked, sort of a full circle moment
Leaking confidential information is always bad. What a topsy-turvy clown world we live in nowadays to defend a corporate leaker.
Two scummy people doing scummy things and being derided by the gaming community. You love to see it.
@Xbox_Dashboard That is true — both of them did play the idiot card, and I won’t deny that Schreier screwed up.
I don't get why people is so overdramatic when it comes to leakers that only leaks the existence of something. I don't think that really hurt the multimillion dollar company, it even makes more exciting the announcements. I think being mad at that is just silly.
That aside, I also don't get why these leakers are turning themselves into some sort of internet celebrities with dramas and that kind of stuff. This is the second drama related to a leaker in this month, this is getting silly.
@PtM Leaks doesn't necessarily comes from the development studio, especially the ones that doesn't leak material, so it's hard for companies to even know where to take any sort of action. I think those are just the most extreme scenarios.(Also, I don't think Leakers have all the blame for Nintendo cancelling those projects, it was just Nintendo way of doing things)
I work in the game industry and I can tell game companies take leaks very seriously and see them as damage to their business. Marketing teams coordinate various efforts around the reveal date to maximize surprise/profits, and leakers ruin all of that by sharing stuff at a time it's not supposed to.
I don't get why these leakers can't keep their mouth shut and risk their job for this. And what for? Clout chasing? Dopamine for being in the center of the attention? People will forget about the leaker anyway once they (inevitably) get caught..
@fenlix""..., I don't think Leakers have all the blame for Nintendo cancelling those projects, it was just Nintendo way of doing things..""
"If you know the cat is going to scratch you, why do you keep trying?"
If you know that Nintendo makes decisions that are not very pleasant for everyone, why insist that it make them?
Removed - unconstructive feedback; user is banned
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