Last November, Nintendo decided to axe its controversial creators program, replacing it with new guidelines intended to make it easier for creators to monetise any videos featuring Nintendo games.
A report published by Japanese publication Nikkei has now discussed Nintendo's new stance, explaining why exactly Nintendo decided to do this. Apparently, the Japanese company has finally realised how Let's Play videos and other gameplay clips on NicoNico and YouTube can convey the appeal of certain games to both viewers and consumers.
Not long ago, the global head of YouTube Gaming said video game publishers needed to consider the "power" of content creators, citing Nintendo:
"Nintendo is making a big step forward by embracing the creator community, and that’s a testament to what the power of creators can do. Creators play a big role in making sure we have a healthy ecosystem of people playing, consuming, and watching gaming. The progress we’re making is tremendous. I’m excited for 2019, with everything that’s happened this year. I do believe YouTube can play a big part in showcasing and highlighting how important the creator community is to the publishers."
In regards to Nintendo's current stance on fan art, the company said it comes down to the "creators' interpretation" of copyright law.
What are your thoughts about Nintendo becoming more accepting of content creators and even community fan art? Tell us down below.
[source nintendosoup.com]
Comments 26
Nintendo is more and more getting with the times 😊
I am glad Nintendo is opening up more. Chuggaconroy, a nearly exclusive Nintendo Let's Player is my favorite on YouTube. And probably one of the few who still producing content in that style. I feel like far more YouTubers these days do the sort of wild, screaming style made popular by people like PewDiePie.
The next steps are: 1. An RPG Paper Mario game for the Switch in either next year or 2021. 2. Have Rare Replay on Nintendo Switch.
3. (This is a personal one) Make a sequel of DK 64.
not that they could do anything about fan arts to begin with.
"Nintendo is making a big step forward by embracing the creator community, and that’s a testament to what the power of creators can do" It's a pity YouTube doesn't look at them the same way with all the messed up policies they keep enforcing.
I think this also speaks to Nintendo being confident with the quality of their first party games. EA and Ubisoft are showing how they have no backbone and are lashing out at the community for their opinions. Ultimately having a large variety of people playing and streaming your game means that mediocrity can’t go unchecked. Sure some influencers are being paid off by said publishers, but many people can see through it.
Nintendo no longer claims trailers which is great for people like me... meanwhile Capcom and Bandai Namco.... will claim anything... a-holes!
So wait - I can legally sell Nintendo fan art now?
Title says "Nintendo Opens Up" but article does not contain anyone from Nintendo saying anything. OK.
We need a lawyer Looking into this topic. Call Kirby ASAP!
@justin233 far as i know you always could, least where i am anyways, i bought a shiek Coaster at a convention one time
So, can I go onto YouTube right now, do a Let's Play of one of its games and set the video to Monetized? Or is this talk of "relaxing" its guidelines really just a bit of meaningless talk for all but a privileged few?
Wait, you can create and sell your own physical Nintendo fan art drawings? You don't need a licence from Nintendo?
@justin233 it's a really grey area. There's 'fair usage' and things like 'satire' which mix into it.
Nintendo owns Mario and all rights to use him. If I do a cool drawing of him and sell it that's fine it's my art I'm making money from. If I start putting it on t-shirts and posters and coasters etc I'm then making money off something I don't own as much as my own art. Same for if I opened a Patreon or something similar where people paid me to keep making Mario art. It's blurry as to where the lines are drawn, you just have to be sensible and respectful.
Took them this long to realise. Nintendo is like a 100 years old grandpa...
@Nintendocom "Took them this long to realise. Nintendo is like a 100 years old grandpa..."
It literally is.. 120 years old.
Glad to see the new leadership bringing some tangible positive changes.
I agree that Youtube, Twitch, etc. can be good to promote the game, and it is great for finding help when you are stuck on something stupid your brain just won't connect. At the same time there is still a lot of toxic mess that happens on those platforms (same for Facebook, Twitter, etc.) so I can understand a company being wary of being dragged into the mess.
Generally social media, much like public opinion, is a very fickle and capricious thing.
Glad for folks that benefit from this, I suppose. I've never gotten into the Let's Play or things like that. I'll watch a vid of a bug/glitch, a Mass Effect music video, or a crazy circumstance in a multiplayer game. By and large, that's about it, but everyone's entertainment value is different.
Thank goodness. I'm trying to make a living off of youtube by the time I can do it full time, and if this was stilla thing, that wouldn't be happening.
And in the meantime, YouTube itself has become a bigger hindrance to content creators that don't already move the advertising needle, than Draconiantendo ever was.
now lets add youtube uploading and twitch streaming from the switch
Nintendo rights their wrong and makes YouTubers' lives easier again, now if only YouTube could do the same.
They gotta make Mario Maker big, and this would be the way to do it.
now if only they'd stop targeting fan made games every few years or so
Eh, I don't feel like we missed out not having monetised Nintendo content to watch. Conversely it was a neat hobbyist filter, I'll have to put more work into searches now.
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