Nintendo has revealed it will close its controversial creators program at the end of this year. The website for the program will also be shutdown on 20th March 2019.
Replacing the program are new guidelines, which are intended to make it easier for creators to monetise their Nintendo videos. They also won't have to submit their content to the NCP anymore. These new guidelines have been uploaded to the Japanese website. Nintendo has included a short message as well, reiterating how content creators are required to abide by a few basic rules:
We are humbled every day by your loyalty and passion for Nintendo's games, characters and worlds, and respect that you want to be able to express yourself creatively by sharing your own original videos and images using content from our games.
As long as you follow some basic rules, we will not object to your use of gameplay footage and/or screenshots captured from games for which Nintendo owns the copyright ("Nintendo Game Content") in the content you create for appropriate video and image sharing sites.
Here are the exact guidelines:
- You may monetize your videos and channels using the monetization methods separately specified by Nintendo. Other forms of monetization of our intellectual property for commercial purposes are not permitted.
- We encourage you to create videos that include your creative input and commentary. Videos and images that contain mere copies of Nintendo Game Content without creative input or commentary are not permitted. You may, however, post gameplay videos and screenshots using Nintendo system features, such as the Capture Button on Nintendo Switch, without additional input or commentary.
- You are only permitted to use Nintendo Game Content that has been officially released, or from promotional materials officially released by Nintendo (such as product trailers or Nintendo Directs).
- If you want to use the intellectual property of a third party, you are responsible for obtaining any necessary third-party permissions.
- You are not permitted to imply or state that your videos are officially affiliated with or sponsored by Nintendo.
- We reserve the right to remove any content that we believe is unlawful, infringing, inappropriate, or not in line with these Guidelines.
Below this list was a brief message explaining how the guidelines would be updated if necessary:
Please understand that we will not be able to respond to individual inquiries regarding these Guidelines. Also, we may update these Guidelines from time to time, so please refer to the latest version before sharing your content.
There's also an FAQ you can read, helping to clarify these new guidelines. We can only hope relations between Nintendo and content creators improve from this point onwards.
What do you think of these new rules? Tell us below.
[source nintendo.co.jp, via r.ncp.nintendo.net]
Comments 66
This seems fair.
Nice! Hope we get more improvements like this in the future.
They must not have made much money on the old program.
Just gotta take it slow and step by step with Nintendo. They are very behind with their internet presence but at least they are trying a few new things.
Eh...seems like they still have rules...sighs
Whatever, my channel is a ghost town anyways. T.T
First YouTube is razing annotations, now the creator's program is ending. Just destroy all video content platforms. It was never good to start with.
@Joeynator3000 And those rules are....perfectly acceptable and in line with what people complaining were saying.
"But my videos are transformative!"
Now there is a rule saying, k, as long as its transformative, we are good.
"Only officially released things and materials"
Given how Smash got spread over the internet before release, yeah, go for it Nintendo.
So yeah, these rules are fine.
I won't pretend to understand all the ins and outs of YouTube monitization, but this all looks perfectly fair and reasonable to me. I'm sure the YouTube drama queens will complain about it though.
You think this is all due to new President of Nintendo?
@Deku-Scrub Creator's program is gone
Sounds like a good thing. They’re putting more power in the public’s hands. - It cost a lot to police, and the gains are negligible.
Nintendo is really making strides. I approve.
This is pretty good.
@Joeynator3000
The only basic rule is don’t just copy paste content verbatim without anything added of your own. That and unreleased footage, which seems self explanatory. Which I think pretty much every company has similar such rules.
As long as you’re not doing that you’ve got free reign. As long as you’re adding to it, be it commentary, dialog, or footage shown in a discussion video, you’re good.
These new guidelines seem perfectly reasonable to me. But I am sure someone, somewhere, will find something "horribly wrong" with them.
@AqKurb I did the thing
A smart move
@Heavyarms55 Oh? It wasn't bad before?
Good to see Nintendo finally adopting a reasonable position on this subject.
This is very exciting news! The money-hungry program is finally gone!
@mikegamer I mean, it wasn't great, certainly. But any company is well within their rights to control how their IPs are used.
@Knuckles-Fajita Obviously you were the first person I thought of while reading this. Glad it went over well, seems a nice change.
So I now have to listen to some whiny preteen if I want to watch a guide or playthrough of a Nintendo game. It's already so hard trying to find a playthrough without people talking over it all the time.
RIP Nintendo Creators Program You will be missed...
NOT!!!
@Deku-Scrub beautiful
Great day for content creators.
Baby steps, to the right direction.
I'm creeping on 1000 and my channel is 95% Nintendo so this is great news for me down the road. Though it kind of sucks in that the bigger channels will now go after Nintendo for the clicks wherein I was doing it purely for my love of all things Nintendo.
For anyone that doesn’t know YouTube, this is a huge win for creators. Before, if you weren’t part of Nintendo‘s program, ANY Nintendo game play or content was slapped with a cease and desist order, sometimes even if the video wasn’t monetized. Then, even if you joined the program and Nintendo allowed you to upload your videos, they’d take a decent chunk of whatever you earned. It was so backwards and barbaric, most high profile creators wouldn’t upload Nintendo content at all.
Although Nintendo is still trying to cash in on YouTubers content, at least it seems there’s less red tape. Creators don’t have to worry about having Mario in a video and having it demonetized
Now if only the pokemon company would rein in shopro.
@Deku-Scrub I can hear the music in the back of my mind
I never understood why Nintendo was so dead-set against free advertisement. It's good to see them taking steps towards modernity with the Switch, albeit very slow and hesitant steps.
@Joeynator3000 "They still have rules"
And good too. You need rules handling online content. As long as the rules are fair, it shouldn't be a problem though. And this seems fair.
@Radbot42 YouTube is what you make it. Theres a broad ranging demographic of people that do walkthroughs on YouTube. Not just kids
Wait, Nintendo is actually trying for once (in terms of anything online related)!?!?
It's an improvement for sure, but if there's one thing Nintendo is not, it's humble. From their shenanigans with dev exclusivity in the NES days right through to their previous stance on gameplay vids.
Slowy they are finally getting it, give them time and they will learn, Maybe the New president has a more open mindset in things related to online content
@Count_Duckula They want to see 'content' creators be creative, instead of just slacking off playing video games which is of no benefit for anyone other than small kids who want to claim they finished a game at school (without actually playing it lol)
It ends March 2019 ?
OK, we have the date of the Switch Pro guys...
One of the worst things that Nintendo created was that stupid program. It won't be missed by anyone!
What was this? It only allowed some people to post videos? So is this like the weird Nintendo reviewers thing?
@TheOpponent do you even know what the Creators program was?
Wow did Nintendo just discover the internet?
Ugh, do I have to make up stuff to talk about? I just want to show off some Splatoon matches. I mean, I already do. It's not monetized, but there's copyright claims that go up as soon as I upload. I don't get strikes or anything like that, thankfully. But it's always a concern.
@Fuz @Radbot42
Aside from the lack of creativity in their games, Telltale mostly died because Youtube Creators bought their games, which lots of people watched, instead of playing them self.
Cool, Nintendo discovers freedom while Sony is getting more and more accustomed to imprisonment. The gaming world is going in reverse. Lol. (:
Good move Ninty. Feels like only yesterday the controversial creators content program started.
Rare instance of Nintendo using a lil' bit of common sense.
This seems like great news. I hope Nintendo actually stick with it.
@GrailUK I was referencing the creators program that is being replaced. Claiming ad revenue from youtube videos of their games was not an attempt to raise the quality of the videos, it was a cash grab. That's why it was described as controversial.
https://en-americas-support.nintendo.com/app/answers/detail/a_id/13259/~/nintendo-creators-program-information
I dont make or watch game playthrough videos, but I believe the audience is a little broader than you describe.
It could be argued that the Creators Program is what helped kill off the Wii U. So I imagine with Switch, they're just trying to make sure everyone has their eyes on Nintendo games - not just via Nintendo Directs and Nintendo Channels. Thus, getting rid of the program.
Humbled...I don't think that word means what they think it means.
Well now! This is a godsend for me and my fellow Nintendo Content Creators.
"You are not permitted to imply or state that your videos are officially affiliated with or sponsored by Nintendo."
... Isn't it illegal to not state it, though?
Wait, so we get to upload gameplay of Nintendo Switch games now that those guidelines are being removed and new and better ones are being added?
All the cry babies can thank themselves for the smash bros thing.here is some tissues
@Deku-Scrub I can hear this.
I hope this doesn't affect channels such as packattack04082 which show pure gameplay without any annoying commentary. All that "creative input" nonsense only gets in the way of enjoying a good walkthrough video.
That looks fair, but I'll wait to see what happens now for the creators
But it's still a huge step forward
@Mopati Giving credit and citing proper sources =/= Claiming something as sponsored/endorsed or official.
This is pretty much in line with non-Nintendo gaming videos anyway. And my understanding is that YouTube permits monetization of gaming videos in general, as long as there is fair commentary over the top.
That's a load off for some YouTubers.
I had the impression that the Creator's Program was more of a hassle than a help for everyone, Nintendo themselves included.
The new guidelines only sem to be slightly more forgiving than regular "fair use" guidelines, and only really for people using Nintendo's own capture features. So this means Nintendo will still be cracking down on unedited playthroughs with no commentary, a category which includes full length screencaptures of speed-runs.
But let's see how strict they get with that.
This is what they should have been doing years ago. Let's hope they can un-cripple their online presence in time for the smash plays to hit the web.
@Mopati You only have to legally state an affiliation where there is an actual affiliation.
This is Nintendo simply stating, hey, do whatever.
If Nintendo paid you, or supplied a copy, and you then made a video, THEN you need to legally say so.
Anyone know what the difference is between this policy and the policy most AAA video game publishers have about putting their games on youtube?
It's an improvement over the iron fisted policy they had before though.
Better... For Nintendo, but still very bad compared to almost everyone else, including Sony. That is saying a lot as they are the current tyrants of the console space. Then again Nintendo has to remain king of something. Hopefully they will stop getting in the way of free advertising and stealing from their own fans completely in the future. These arbitrary rules are garbage and only fanboys will say this is enough or fair.
I especially love how they state that if you use third party content you are responsible for getting rights to show them, because no one else in the industry has shutdown let's plays like Nintendo. Except for a few notable piles of literal garbage like the Firewatch developer (Campo Santo) copyright striking a Let's Play even though their website explicitly states you can do Let's Plays. The only example of a worse policy then Nintendo, but when you have to dig that far into the trash, you are comparing yourself to trash. It is not a place you should be comfortable as a company.
edit: changed press to advertising to clarify things
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