Use MONEY

Pokémon GO has racked up 752 million downloads since it launched last year, according to app intelligence startup Apptopia.

The smartphone app has also generated $1.2 billion in revenue so far - to put that in perspective, it generated $950 million in 2016 alone. While the title clearly has less momentum than it did last year, it's still pulling in the cash - and the recent update is only going to draw in more players and moolah.

Apptopia is also reporting that about 60 million players logged on during June, with 20 percent of them opening the game at least once a day. The game's peak was in August where it racked up 100 million monthly users.

The stats keep on coming, though - according to Apptopia, 57.4 percent of the game’s players are male, while 38 percent are millennials (aged between 19 to 34). 32.5 percent of its users are 18 or younger.

[via venturebeat.com]