News Article

Nintendo "Pedaling" The Wii U On Tour De France TV Coverage

Posted by Damien McFerran

Apologies in advance for the wheely terrible pun

The Wii U has provided some truly amazing gameplay experiences in the short time it has been available on the market, but few dedicated fans would argue that Nintendo has done its best to promote the system to the general public. TV and magazine advertising has been curiously thin on the ground — especially in the UK — but the company is at least trying to rectify that.

Wii U is the official sponsor of UK channel ITV's coverage of the 2013 Tour De France — a yearly cycle ride which attracts around 3.5 billion viewers worldwide.

The association with ITV will allow Nintendo to tap into a small percentage of that figure, but it's still going to expose the console to a considerable number of potential customers. Hopefully this is merely the beginning on a more concerted effort to get the Wii U in front of valuable consumers.


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User Comments (23)



Chris720 said:

Unfortunately, the advertising has been pretty abysmal... it's all about pushing the console and Nintendo Land. e.e



turtle69 said:

Ah yeah I agree . . . I don't know if the name of the system is horrible or genius. Time will tell and I'm hoping the latter of the two.



MadAdam81 said:

Of there was a Tour de France game for the Wii U, then that would make a good advert.



inky_bob said:

@Rondog that or Emmerdale, they could have the mum saying "time for my program, switch it over" and the kid or dad showing the off tv ability. Mums would buy it for that reason alone.



ScorpionMG said:

well, its not that bad, they are advertising in public places like disney land etc for the summer, and now for this, its kinda weird but i think it might boost the sales if it advertises the products right, for example off tv playing on some games, wii fit U, and games like pikmin 3 mario 3d world donkey kong w101 and zelda wind waker.



MonsieurRosbif said:

@Tmdean You are correct, it is inflated. 3.5 billion is what ITV say on their site. Actual worldwide viewing figures are near 1 billion (still impressive!). More impressive, it is estimated that 15 million people turn out to line the roads of France to watch this dope-fuelled 'event'. 14.9 million are p*ssed on red wine and end up not seeing a thing...



McHaggis said:

I sat through 2 Wii U advertisements at the Cinema last night when I took my kids to see Despicable Me 2. One for Lego City Undercover and another for Disney Infinity. I thought that was a pretty good method of advertising, because you pretty much have no choice other than to watch those adverts. They could have used a funnier trailer for Lego City Undercover, though.



NintendoPro64 said:

I don't know why you're all being pessimistic about. This FANTASTIC news! This event is going to get viewed by millions upon millions of people! The Wii U has had the most trouble in Europe so this is be a big boon! If the make the commercials well it's BOUND to help! Plus, it'll get the console's existence out to the crucial mass market. This shows that Nintendo is still clever with marketing. C'mon Ninty. You now have your games coming so take it to the world!
Wrong. Nintendo kicked it into marketing mode with the Wii U Summer Tour.



GearsOfWarU said:

they should advertise during the Big Bang Theory... Everyone watches that show... And they actually play games on the show... Big time advertising Nintendo... Let's Go!!!!!



F4LLEND4RK said:

It's only sponsoring ITV's coverage and from what I've seen the Tour De France coverage is only during the day and on ITV4 (Smaller ITV channel). So It may only attract about half a million viewers?



alLabouTandroiD said:

At least it fits the theme. Just like the athletes the Wii U has quite an uphill struggle to do if it wants to be successful.



Henmii said:

I don't want to nitpick, but the Tour de France has become pretty tainted! I can see better ways to promote the Wii u!

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