Black Friday proved to be a very prosperous period for Nintendo as the various bundle packs that have been rolled out helped the company shift an impressive number of units in less than a week.
Between Sunday 21st November and Saturday 27th November, consumers snapped up 900,000 units of the DS range of handhelds and 600,000 Wii home consoles ― that's around 1.5 million combined units. To put it another way, the President at Nintendo of America, Reggie Fils-Aime reveals that internal estimates show that:
U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday.
Shoppers were clearly tempted by the various console bundles in order to get the most with their money, and the limited edition colours couldn't have hurt. In celebrating the 25th anniversary of Super Mario Bros., the special red versions of the Wii and DSi XL, and the recently announced orange and green editions of the DSi all came bundled with games and were no doubt big sellers. With over half a million Wii consoles shifted in under a week, that's certainly a step closer to that magic number.