Sure, 2025 might be home to some pretty big gaming anniversaries, but you want to know the biggest of them all? This week marks 10 years since the wonderful Mr Alex Olney published his first video on the Nintendo Life YouTube channel. That's right, it has been a decade of "Heeeeello there lovely peeeople".
To mark the occasion, Alex has released a big old thank-you video on the channel, shouting out a whole bunch of people who have helped him over the past 10 years, and sharing a sizzle reel of some of the decade's biggest moments. If you needed a reminder of what Mr Olney looked like sans beard, this is your chance.
It's a sweet little video and well worth a watch if you have graced the Nintendo Life YouTube channel in the last decade. So, join us in wishing the loveliest person of them all a happy 10-year anniversary! Here's to the next one, old sport.
Do you have a top Alex video memory? Let us know in the comments.
Comments 61
The highlight was when him and John at the time did Balan wonder world game.
@Gamergirl94
And then they continued to dunk on Balan Wonderworld with their glowing review of Toree 3D, the $1 platformer that's "better than Balan Wonderworld" (true!).
Honestly….
Alex always offers a fair, level-headed review on software/hardware/other gadgets and I enjoy his videos/articles. Most of his reviews actually make me laugh out loud when he starts going on about some of the more head-scratching decisions on games and hardware.
Cheers, Alex! Here’s to 40 more years of Olney on Nintendo Life.
If you’re ever in the States, This Firefighter/EMT will get you dinner. ( Specifically the NYC area )
Alex and his wife are lovely people indeed.
Hello and congratulations to the lovely Alex.
Let's dive right into things!
Well done, Alex. Terrific milestone.
The swimming shorts video has always stuck with me. Had hoped it was the first in an ongoing series...
Though I gotta say, I haven't seen much of your output in recent years. Did the site at some point generally stop posting videos on the main page? Whenever that happened I dunno, but I've barely seen a NL video since, and it struck me as a strange content management choice. I still see a few, but nowhere near the amount I used to, and they tend to be Felix's, so I'd assumed you'd 'moved upstairs' or something. Let's have more videos posted as articles on the main page!
Congrats, lovely Alex! 🥂
(the embedded video didn’t load until I logged into YouTube for some reason)
I remember the days when Alex was just a NL commenter like us. I can vaguely picture his profile pic too. It was his face, possibly with a cigarette in the mouth and he was trying to look cool with his collar up. His username escape me though. Pretty sure it was 4 or 5 letters and started with an F.
Quite why I remember that I don't know but I do.
awkward, but sweet. kinda like Alex himself!
here's to ten more!
Congratulations. You've always come across as a genuinely nice chap. 10 years is an achievement and let's not forget, we all had a hard time during those Wii U years as fans keeping the enthusiasm going. Keep doing what you do.
Edit ..... Looking forward to your deconstruction video of the Switch 2 reveal hopefully this week.
I miss the outtakes at the end of the videos which they used to do.
Also Youtube auto subtitles when Alex talks fast is hilarious
Congratulations Alex, here's to many more years of Nintendo Life videos (unfortunately barely watch those myself nowadays, but still), written reviews (those I never miss since I'm a regular here on the site and always appreciate them) etc.!
Awesome landmark, congrats Alex
@gcunit 🤨
Big ups to Alex!
Hey there lovely people! I have really enjoyed your videos over the years, congrats, and cheers to what’s ahead!
Always love Alex his content, here's to at least another decade of video's!
Congratulations, Alex! What a wonderful milestone, and thank you for all you have contributed over the last decade!
Happy birthday you waffling waffler, you. Enjoy your day!
Dang, I've been watching Alex videos for ten years now!?! Thank you for that. Truthfully, I don't think there is any content creator I've watched consecutively for as long, and I know I can't be the only one. The bloopers had me in stitches...made my morning.
Removed - unconstructive feedback
Thank you for waffling for 10 years you lovely person!
Contrary to the opinions some toxic commenters voiced a few weeks ago, we love Alex! His videos, points, and humor are always wonderful! He is much more a lovely person than all of us!
Here's to ten more years of intense waffling!
Thanks Alex <3
Lovely content from a lovely person, very much!
Congratulations you lovely people! Always a pleasure to watch Alex videos. Personally I feel we have similar tastes in videogames: franchises and genres
I just reset the password to my account so I could say I really appreciate your videos.
@RupeeClock Balan had a good CG intro. After that........errrrrrrrrm?
Alex and Doshin the Giant always go hand in hand for me. Every time I play it I see his happy face, and every time I watch his videos, I always think of Doshin
Woooow, congratulations!!
Anyone got a link to Alex's very first video?
Well done Alex and all the lovely nintendolife community.
Alex got me interested in this site as I saw one of his videos for NLife randomly maybe circa 2017 when the whole Switch thing was starting to sound potentially exciting and I lurked the site for a couple years, and then I signed up, and I’m still here, and that’s largely thanks to the content Alex and team makes. Appreciate all your hard work over the years and for keeping Nintendo fansites classy.
What started the “hello there lovely people, It’s Alex from Nintendo life here?” Just that it’s good practice to have an opening catchphrase or was there more to it?
@Gamergirl94 100% 100% 100% I was hysterical during the whole thing and suffocating from laughter. I think Alex rocks. Congratulations.
Absolute master class presenter that pitches videos perfectly. Congrats to Alex.
I seem to have gotten a speck of dust in my eye while watching.
Congrats Alex. Thanks for the years of entertaining content (and being so nice when my son and I came over to say hi at the NL event in Cambridge many years ago) 🙂
Congrats on the anniversary, Alex! I've always enjoyed your videos. They're a perfect representation of video game reporting on video/YouTube done the way it should be, and each video I've seen has been a joy to watch. Thanks for being a lovely person with all of your Nintendo-related content. Thank you for creating, bye bye.
For a moment, I thought Alex was retiring from Nintendo Life and I was about to cry. And then I did anyway! Thanks Alex for being such a lovely person.
Congrats Alex, you lovely people, you!! 🎉🥳🎉🥳🎉🎊
I do love his videos. 🥰
Alex is the best! His videos are always such a joy to listen to.
Putting the X in Alex.
…And also the ale. 🍺
Let us celebrate this milestone with a kveiky brew!
10 years of lovely waffling! My how time does fly.
Congratulations, and thanks to Alex and co. for all the fun videos!
Huge congratulations! ^_^
Been around since day one (and a little time before)!
I forgot about the cardboard stuff Nintendo did until I watched this... LOL. Genius marketing,,, cardboard cutouts in a cardboard box and people went crazy for it...
Anyway, congrats on 10 years.
Been watching him since the beginning and everytime he starts with his usual phrase (you know the one) he makes me smile.
Hello there, lovely PEEEEEEOPLE!!
Heh, they're gonna make him do it 'til he's NINETY.
But srs, always a pleasure and usually a good chuckle to watch, long may it continue!
More than anything Alex just strikes me as being a genuinely lovely bloke who actually cares for what he puts out. Long may it continue.
helllllllooo therelovelypeople...itsalexfromnintendolife heeeeeeeeere
I refuse to believe you're all not intentionally making it look like somebody's died every time you do a birthday/anniversary page about them, so I'm just going to treat it like a running joke from now on.
Anyway, congratulations on the decade of jolly showmanship Alex. Hope you stick around for a few more.
Congrats on 10 years, Alex!
One of the first things I remember seeing on this site was a song looking back on 2014 in the style of The Twelve Days of Christmas ('In the year 2014, Nintendo gave to me: third-party Zelda, 3DS themes, Bayonetta 2, and a rather impressive E3...' ) which I'm pretty sure was sung by Alex. I can't find it now but it's stayed in my head all these years. And if he started ten years ago this week that must have been one of his very first videos, which I didn't know at the time.
Absolutely fantastic work! Thank you sir.
Congratulations, Alex! I always enjoy your enthusiasm and witty yet insightful perspective with your reviews and commentary. Carry on!
Alex's charisma, humour and top reviewing chops are what drew me to the Youtube channel and ultimately the website a few years later.
Thank you for all you've done for the community, now if only Nintendo would commission a new Doshin game in your honour!
His videos are what first got me into nintendo life and his sense of humor is second to none. I got one of his favorite quotes of mine has my forum signature but that's more then enough waffleing so lets end it her with Congrats Alex!!
Congratulations Alex. Here's to 10 more years. You have been a linchpin in Nintendo Life and I truly enjoy all the videos.
I mean thisin all sincerity, Alex. You have been a superb ambassador for not only NLife but for Nintendo fans everywhere. You never have any petty mindedness and your genuiness shines through. So thanks for 10 years of nonsense and here's to the next 10. (And keep those young whippersnappers in line!)
Hip hip...HOORAY!
Who’s is this? He work at Nintendo?
Appreciate all you do Alex, thanks for the memories.
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