
Sega has revealed that it is looking to open an official retail store in Japan, located within the same building as Nintendo Tokyo, no less.
In speaking with VGC, Sega's transmedia boss Justin Scarpone stated that the store will open in Shibuya’s Parco department complex, though he refrained from giving any target date beyond 'Summer 2025'. This location is already home to the aforementioned Nintendo store alongside the Pokémon Centre and Capcom Store.
Scarpone said that the decision grew from a desire to put the Sega brand in front of customers more, mentioning that Sonic gets a good deal of recognition, but the wider Sega catalogue doesn't.
“If you go to retail today, you don’t see ‘Sega’ enough. For example, we’re opening a Sega store next summer in [Tokyo’s] Parco. There will be a Sega store. We’re also going to be doing a similar project in Shanghai, where we’ll have a store there as well via a partner.
“It’s really exciting and we need to do a lot more of that, because Sega is a consumer brand that is surprisingly not in front of consumers enough. Sonic is, but Sega isn’t. That’s one of 35 things I’m working on right now!”
Nintendo now has three stores in operation in Japan, located in Tokyo, Osaka, and Kyoto. It also operates the Super Nintendo World theme park alongside the recently opened Nintendo Museum. It's safe to say that the firm has no issue getting its brand in front of customers.
Sega is currently in the midst of reviving a number of its dormant IPs, most notably Crazy Taxi, Shinobi, and Golden Axe. It's also set to launch Sonic X Shadow Generations on 25th October 2025, a remaster of Sonic Generations with a bonus Shadow-themed campaign added in for good measure.
Would you like to see Sega launch more physical stores elsewhere? How about Nintendo? Let us know your thoughts with a comment.
[source videogameschronicle.com]
Comments 33
SEGA, you out did yourself again... 🤦 Lucky hedgehog and friends! 🦔
Didn't Sega used to have a huge retail presence; i.e. The largest Arcade in all Japan, several of them in fact, AND THEY CLOSED THEM ALL DOWN?!
Open one in Leicester Square, you cowards!
Time for the world to know the name Sega again like it’s 1992
Ooh, one more place for me to visit when I finally go to Japan (even better that it's in the same department complex as the Nintendo store)!
Sure, sure... Nintendo is shaking in its boots right now.
@Zeebor15 every hedgehog has it's spines. 🦔
@NinChocolate 1992 ahhh, a Great Year to be born with Kirby and Tails birthdays of course I was born first ( in January ).🎂
Wait are video game characters born where do they come from???
That's great and all SEGA but I'd rather have a new system. I know I'm dreaming but that's the life of a SEGA fan.
Omg. Barring no delays, I should be there after it opens! I wanna get GekiChuMai merch and Yakuza stuff!
@Slain I'm a bit talkative today but I want the analogue 3D N64 maybe just maybe there is a crack to hack the OS like Pocket and run PlayStation 1 and SEGA Saturn, maybe Dreamcast too, it's supposed to be more powerful than the other system they have done. 🙏
This is good news. Sega is an important part of gaming and I want them to be great.
@PokemonDMG ...that's is completely unrelated to what I was talking about
Clearly this is step 1 of 35 in the road to Dreamcast 2
SEGAheads, stand by 😎
I feel like this is not gonna do that great. Most kids don’t have that brand recognition with Sega like they do with Nintendo so the only people that’ll really want to go there will probably be adults. Unless it’s different in Japan I guess
@Zeebor15 they used to have a multi story arcade in London too, was awesome as a kid!
(obligatory Nintendon't joke here)
I think that's smart thinking of them ... Physical presence cannot be avoided, online presence can easily disappear, just undo your bookmark/like/follow/whatever-you-call-it and it's gone from your sight.
Being a big fan of Bayonetta, I really hope they don't ever give up 😋
Sega does what Ninten-did already.
@Zeebor15 They didn't close them all down. They sold their stake back to the company managing the arcades, that being GiGO.
Sega did lose some iconic locations to the pandemic though. But they still have a footprint in the arcade market as the one who also makes the machines and games for it
Apparently lots of companies have their own store. Even Yostar, a mobile publisher, owns a store there.
Bandai probably has the gundam cafe' as well
Sega World (London) was magic. It was probably quite small, but to a 7 year old me it seemed expansive and so exciting. My Mum took my brother and I so it is a special memory.
I hope they also open a theme park so I would someday get to see what realistic Streets of Rage, Phantasy Star, and Shining Force would look like.
Sega is benefiting of Nintendo's presence within the building. If it was at 2 kilometers, less hype for going there. But it's smart. Like Sonic facing SM Wonder, lol XD
I may be a SEGA widow but... SEGA needs to come back to hardwares - and I don't care about the figures. I want some new SEGA << gaming gears >> teehee
What would be interesting is if SEGA had another crack at a console. The industry is so dull now, games similar and all about visuals than pure fun with only Nintendo staying true to that. Shake Sony and Microsoft up with another fun gaming company
I'm honestly surprised that Sega doesn't have a store already! I've seen the building in Kit & Krysta's Tokyo vlog.
@MikeyVL I would be in favor of a new console if they brought back some more of their older game franchises too like Alex Kidd, Wonder Boy, Ecco the Dolphin and Dynamite Dux. The first video game I ever played was Alex Kidd in Miracle World on my Parents' old Sega Master System and I loved that game along with Wonder Boy III: The Dragon's Trap. 😀
That's a-ok with me
@DollyrotsFan1 This!
@NFrealinkling Not entirely so. I see kids picking up merch and games. Mostly Sonic. Interestingly enough Jakks Pacific recently made Altered Beast and SoR figures.
@Tempestryke that’s true, sonic is probably the most recognizable to kids, but I think more kids associate Mario with Nintendo than Sonic with Sega, probably because Sega doesn’t make consoles anymore
@NFrealinkling Sega also keeps their games and collections front and center. Plus they've been making plug n play systems for a very long time. So it is probable that an older relative bought them one, or play with the kids on those.
@Tempestryke maybe. I’m not a big Sega fan, so what do I know? 🤷♂️
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