The holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US. According to GamesBeat and its partner iSpot.tv - a real-time television ad measurement company - Nintendo was the second highest most-seen video game industry brand in November.
In the end, the company spent close to $20.4 million on 19 spots which ran more than 7,500 times and gained nearly 1.2 billion impressions. The most expensive spend was $5.8 million on Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee! These advertisements prioritised networks such as Nick and Adult Swim, during shows like Spongebob.
Yet again, Sony was in first place, spending around $43.1 million on 10 advertisements that ran over 4,100 times. The spend generated close to 1.7 billion impressions and the biggest commercial cost $11.8 million. Microsoft's Xbox was in third, spending $17.1 million on five advertisements that ran around 4,000 times. It generated 923.4 million impressions and the top advertisement spend came in at $8.3 million.
In general, gaming brands almost doubled their budgets in the month of November, spending close to $102.3 million on a collective of 94 advertisements which aired more 22,420 times. In total, this generated 5.4 billion impressions.