News Article

Super Mario 3D Land Launch Spreads to San Diego

Posted by James Newton

Nothing in between

Mario mania isn't just taking in New York, as Nintendo has revealed San Diego California can expect a Mushroom Kingdom-themed party next week to celebrate the launch of Super Mario 3D Land.

This Friday, "sometime between 12pm - 1:30pm" according to Nintendo, dozens of Marios in Tanooki ears and tails will race through the Westfield Horton Plaza in what the press release calls a "surprise performance". We're hoping for the Macarena, but that's just us.

SAN DIEGO ON ALERT FOR MASS MARIO SIGHTING AT WESTFIELD HORTON PLAZA ON NOV. 4

Consumers Enjoy a Surprise Performance to Celebrate Upcoming Launch of Super Mario 3D Land Game
WHAT: Be on the look-out in your city for dozens of Marios dressed in Tanooki ears and tails to celebrate the upcoming launch of the Super Mario 3D Land™ game for the Nintendo 3DS™ hand-held system. Marios will leap from the Mushroom Kingdom into the real world for a special one-time appearance that San Digeo-area consumers won’t want to miss.

Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS and launches on Nov. 13. It is the next evolution of Mario game play with the return of the fan-favorite Tanooki Mario, the game uses 3D visuals to deliver classic Mario action with enhanced depth, distance and speed, all without the need for special glasses. To date, more than 262 million Super Mario games have been sold around the globe, making it one of the world’s most widely enjoyed video game series.

WHO: Dozens of Marios, consumers of all kinds
WHEN: Friday, Nov. 4 Sometime between 12:30-1 p.m.
WHERE: Westfield Horton Plaza (near Broadway Circle entrance) 324 Horton Plaza, San Diego, CA 92101
VISUALS: • Consumers enjoying surprise performance by a dozens of Marios

  • Fun opportunities for highly visual b-roll and photography

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User Comments (15)

timp29

#4

timp29 said:

I can't help but think 'pull my finger' would have been a great caption for that image

wigglyjr

#6

wigglyjr said:

Why dont they call hin raccoon mario, and the one with the red scarf tanookie mario like they did in super mario bros three?

Radbot42

#7

Radbot42 said:

This game is getting some of the coolest hype. Too bad it is limited to 2 cities.

MakeMyBiscuit

#9

MakeMyBiscuit said:

Sweet! I work in downtown San Diego next to Horton Plaza.

...how can I sneak out of work from 12:30 - 1:00. hmmmmm

StarDust4Ever

#12

StarDust4Ever said:

No love for people living in LA. No, I'm not referring to Los Angeles, but the state next to Texas! :P The Deep South never gets doodily.

splatxp

#13

splatxp said:

Went to this! It was cool. It's raining today, a rare occurence in SD, but they put on a good show regardless! They danced a Mariotastic jig in front of the mall and invited people to come join, and I did. YAY

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