Super Mario 3D Land Launch Spreads to San Diego

Nothing in between

Mario mania isn't just taking in New York, as Nintendo has revealed San Diego California can expect a Mushroom Kingdom-themed party next week to celebrate the launch of Super Mario 3D Land.

This Friday, "sometime between 12pm - 1:30pm" according to Nintendo, dozens of Marios in Tanooki ears and tails will race through the Westfield Horton Plaza in what the press release calls a "surprise performance". We're hoping for the Macarena, but that's just us.


Consumers Enjoy a Surprise Performance to Celebrate Upcoming Launch of Super Mario 3D Land Game
WHAT: Be on the look-out in your city for dozens of Marios dressed in Tanooki ears and tails to celebrate the upcoming launch of the Super Mario 3D Land™ game for the Nintendo 3DS™ hand-held system. Marios will leap from the Mushroom Kingdom into the real world for a special one-time appearance that San Digeo-area consumers won’t want to miss.

Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS and launches on Nov. 13. It is the next evolution of Mario game play with the return of the fan-favorite Tanooki Mario, the game uses 3D visuals to deliver classic Mario action with enhanced depth, distance and speed, all without the need for special glasses. To date, more than 262 million Super Mario games have been sold around the globe, making it one of the world’s most widely enjoyed video game series.

WHO: Dozens of Marios, consumers of all kinds
WHEN: Friday, Nov. 4 Sometime between 12:30-1 p.m.
WHERE: Westfield Horton Plaza (near Broadway Circle entrance) 324 Horton Plaza, San Diego, CA 92101
VISUALS: • Consumers enjoying surprise performance by a dozens of Marios

  • Fun opportunities for highly visual b-roll and photography