The Legend of Zelda: Link's Awakening is one of the most beloved entries in the entire Zelda series, so it's little surprise that the announcement that Nintendo is remaking it for the Switch caused such a stir. The 1993 original remains a masterclass in adventure game design, and we personally cannot wait to get our hands on the 2019 edition of this seminal title.
The news also got us thinking about a previous feature we ran which focused on Jeff Hansen, who was a Nintendo World Champion for the early part of the '90s. The feature we ran – along with its accompanying short film – was in fact inspired by Zelda: Link's Awakening; the whole reason we got in touch with Hansen was to speak to him about a press trip we'd read about in a dog-eared issue of EDGE magazine.
The trip – a press junket to promote the game before it launched – involved putting a bunch of games journalists on a cross-country train with the ultimate objective being to discover who could finish it first. While this wouldn't be a global achievement – the game had been released in Japan a few months earlier – it would still be worth bragging about, and Jeff, thanks to his status as Nintendo World Champion, went along for the ride.
"The train trip was especially exciting because neither I nor my parents had ever done a cross-country train trip before," Hansen told us last year. "I think they had a hard time deciding which of them would go; usually, my mom would go with me on our trips, so it was my Dad’s turn."
Each person on the trip was given a Game Boy and a copy of Link's Awakening, which was unreleased in America at this point. "The only people on the train with Nintendo were me, my dad, the Golin-Harris and Nintendo marketing people, and a bunch of journalists," Hansen explains. "Everyone that participated received a fresh new Game Boy and Link’s Awakening – even my Dad, who played it for about 10 minutes and then went back to reading his PC Magazine. Nintendo had only purchased a couple of rooms on the train that had beds, so we all took turns getting some sleep."
While it all sounds well-organised, a spanner was thrown into the works early. "The original plan was to go from New York City to Los Angeles, but shortly before the event, there was a major bridge on that route that collapsed, killing many people," says Hansen. "So plans were changed to go from New York City to Seattle instead. We were a little scared to embark on the trip after hearing the news, but we were also glad that we weren’t the ones on the bridge when it collapsed. There were several major stops along the way where we would wait for hours at a time before embarking again, and some journalists came and went at the Chicago stop."
During his video game glory days, Hansen's usual tactics when approaching a new game often involved collaboration with like-minded gaming friends, but that wasn't something he could rely on in this situation. "There weren’t any of my usual friends to ask for help, and there certainly wasn’t anything I could Google to get hints back then," he says. "There were a couple of Nintendo Counselors that rode with us on the trip, so I was able to ask for a couple of tips from them when I got stuck at the very beginning of the game. After that, though, it was smooth sailing." Hansen's talent – which had bagged him multiple World Championships by this point – took over. "The only thing I really cared about was getting into the game and beating it," he recalls. "I was so occupied that I didn’t pay much attention to the outside world until I beat the game half-way across the country."
It wasn't just prestige that Hansen was competing for here – there was a monetary prize on offer. "Nintendo had announced that the first person on the trip to beat the game would be awarded $1,000, so that was a big part of my motivation for spending every waking hour towards beating it first," he explains. Sadly, despite being the first person to complete the game (you can watch that exact moment here), the money wasn't forthcoming. "Unfortunately, there wasn’t really any incentive for Nintendo to give me – the only non-journalist – the money, so I was a little disappointed to find out that I did not qualify – after I had beaten the game! I recall that there were several others that also beat it before we arrived in Seattle, and the first one to do so after me was declared the official winner."
While it's unlikely, it would be amazing to see Nintendo revive this unique promotional event for the upcoming Switch title.
Comments 33
Link's Awakening is still one of my favorite portable games ever.
I'm going to be the first person to beat the remake
Nintendo should pay this ex kid his well deserved price.
I honestly can't wait.
Mark today as the day I learned what a "spanner" is.
Nice story, but that was bad of Nintendo to bring him along announce a prize and then not give it to him.
Still don't care about the re-make
This makes no sense. He should've been warned beforehand, and anyway... why did they pay journalists which were taking part in a contest?
@Damo Although this story is good, isn’t it like the 3rd time Nintendolife has used the same story since the Switch came out??
Couldn’t you just Link (pun completely intended) to the original articles?
With all this Links Awakening promotional stuff, it seems that the remake will be released very very soon.
Should have paid the kid.
Bad form
I remember years ago I was helping a mate this game and I noticed the points shown on the character select screen were way higher than mine, he had a good gloat because he was only at the second dungeon, I was quite upset by it as I'd complete the game...
I found out a couple of years ago its a death count, shame I don't speak to the guy anymore.
Leave it to Nintendo to not pay the kid.
@ed5275
Fun fact: Here in the UK, you can call a person a "spanner" if you feel them to be idiotic or stupid in some way. But it may not endear you to them, of course. 😊
@eltomo
That is, sincerely, a lovely story. And it is sad to think that such stories can't be made anymore, as a quick Google would instantly reveal the answer (as to what the number meant). But, at the same time, without the net, you wouldn't be able to share your story, and others wouldn't be able to comment on it. Hmmmm. This makes me feel sad and old and conflicted.
Good on him for beating the game on that trip regardless! That was my favorite game that year (along with Secret of Mana, Gunstar Heroes, Star Fox, SFII:CE, and Rocket Knight Adventure), and remains my favorite Zelda title.
I am very much so looking forward to the excellent looking remake.
What an important article
"Unfortunately, there wasn’t really any incentive for Nintendo to give me – the only non-journalist – the money..."
"""""""Disqualified""""""" my foot. It could easily have been PR and/or even 'photogenics' politics (I was not 'photogenic' in my younger days and didn't apply for Nick Arcade and the like).
@FTL I'm sure they can use this at least 1 or 2 more times by the time Links Awakening Remake comes out!
Ha! They should’ve given him the cash. What a cool & memorable experience it must’ve been though.
He may be the first person to beat the original but I'm the first person to beat Link's Awakening DX. Still going to get the remake, for once I'm glad it's not a 3DS title.
Promotions like this must have been so awesome back in the day! I can just imagine being a ten year old boy travelling the country whilst getting to play the newest games from Nintendo before anyone else!
They challenged Jirard "the completionist" to do something similar, but with the switch version of Hyrule warriors!
https://m.youtube.com/watch?v=ddHjuBU8gIc&t=562s
This is the best portable zelda ever made, Thus game is so freaking amazing
@Pariz that was out of order, journalist or not he should have got the money fair and square.
that picture of the kid playing the gameboy with the headphones brings back a lot or memories for me.
I doubt he was the first kid to beat the game in the west as i beat it it the day it came out
I pulled out my GBA (non-SP) and my copy of LA and attempted to play. Having been spoiled by bigger, backlit screens and larger controls, I had to put it down.
If you ain't first you're last
To me beating the game isn't the part of the reason. It's enjoying the game and play it for fun-when you do that you enjoy the game over longer periods of gaming. Just like BoTW I haven't gone to the end yet but just explore and collecting Hearts and Kuroko seeds and monster parts. I know others did speed rushes but that isn't my game play. I play and off that to me gives more time to enjoyment factor and a long list of Backlog to finish as well. But that is what I call fun gaming.
@SamD not if I do it first. Lol
I never had a gameboy or gameboy color. I only began playing GB games on 3DS VC. I find most of them unplayable. Link's Awakening is the only exception so far. What an awesome game! I can't wait for the remake to improve the only flaw that I felt detracted from the game, the ceaseless pausing to change items. Not sold on the art style yet, but I've felt that way before with Zelda games only to love them in the end.
This ex-kid DESERVES the money! Hey won, fair and square. Although, I would love to see them revive this event in the future for the remake.
@deafswin37 He played it before it came out
@tenmetresam So did i i had it before it came out..Good thing about being rich
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...